Leading sportsbook platform provider Altenar has launched its first client in the regulated Swedish market, with LuckyCasino.com going live with its software in late May.

The addition of Altenar’s sportsbook marks LuckyCasino’s first foray into sports betting and adds to its existing casino product portfolio of slots, table games and live casino.

“We are really pleased with the work that Altenar has done, which will strengthen our customer offer and improve our competitiveness,” said Martin Sidenvall, Director at Glitnor Group, which took over LuckyCasino in July last year.

Part of LuckyCasino’s customer offering is that it uses the Trustly simplified registration process, something which is proving very popular in Sweden as it allows players to begin betting without needing to create an account.

As part of its preparation for the launch, Altenar’s first with an operator using Trustly, it designed a new feature to mitigate the risk of fraud that can occur in sports betting due to the potential for misuse of inside information.

Limits are set, which can vary from operator to operator and segment to segment, and when payouts go over that limit Altenar will manually approve settlements.

Dinos Stranomitis, Chief Operating Officer at Altenar, said: “Over the past 12 months this unique deposit and withdrawal method that allows people to bet on sports or play casino has revolutionised player habits in Sweden. We are excited to launch our first regulated Swedish client with such an innovative selling point.

“We think this will become increasingly popular and so we have adapted our process so that good customers can enjoy the services of Trustly, but those who might attempt any type of fraud will be monitored and blocked.”

Altenar is also preparing to launch imminently with other newly licensed operators in the Swedish market, with upcoming partnerships also expected to integrate Trustly.

The Swedish launch marks Altenar’s second regulated market entry this year, having also secured its first Romanian client earlier this year with Red Sevens.

About Altenar

Altenar is a leading provider of sportsbook software and services to gaming operators. Its clients include Wplay.co, the dominant sportsbook operator in the regulated Colombian market, Betrebels in Greece, Winbet in Bulgaria and Betbiga in Nigeria.

It offers an extensive range of markets and sports thanks to its premium data package with Betradar, from which it holds gold certified status. It has also recently integrated the Betgenius live events portfolio.

For further queries, please contact marketing@altenar.com

Camelot UK Lotteries Limited has appointed Gill Whitehead as its Non-Executive Director. Gill replaces David Kelly, who has become Chair of Camelot’s sister company, Camelot Lottery Solutions.

Gill has over 20 years’ experience in a number of leading companies including Google, Channel 4 and BBC. She joined Google in 2016 and is currently the Senior Director, Client Solutions & Analytics at Google. Prior to Google, Gill was an Executive Committee Member, and held roles as Director of Audience Technologies & Insight and Director of Strategy & Corporate Development at Channel 4 Television Corporation. Prior to that, she held a number of senior executive roles at the BBC.

Gill also held a number of Board appointments, including as a Non-Executive Director at the Financial Ombudsman Service and Board Director of both Youview Television and Freeview Television.

“I would like to welcome Gill – whose extensive experience in digital transformation, data and analytics, and consumer insight within high-calibre UK businesses will ensure that innovation continues to be at the forefront of our strategy. She is an ideal fit to continue to boost the standard and skillset of our Board, and I very much look forward to working with her,” Camelot Chairman, Sir Hugh Robertson said.

“At the same time, I’d like to take this opportunity to personally thank David for his expertise and guidance since I joined last summer, and also for his over four years of tenure on the Board. David’s in-depth knowledge of internet and technology businesses has been crucial in helping ensure our National Lottery digital products have gone from strength to strength. We wish him all the very best of luck in his new role as Chair of Camelot Lottery Solutions,” Hugh Robertson added.

 Venture capital firm Vereeni Investments Ltd has agreed a deal to invest in Brazilian content development studio Caleta Gaming.

The agreement will see Vereeni take a 25 per cent holding in Caleta in exchange for a GBP seven-figure investment.

With offices in Brazil and London, Caleta Gaming is a new casino content developer that has already built up an impressive portfolio of high-performing games, including popular titles China Charms, Fright Night and Magic Forest.

Caleta combine experience, creative talent, solid technology frameworks and processes to scale and foster innovation. Caleta’s premium online and mobile gaming solutions are built using in-house cutting-edge technology. The investment from Vereeni will give Caleta access to extensive industry expertise as it looks to grow into one of the sector’s most important content providers.

Timothy John Heath, Founding Partner, Vereeni Investments, said: “Vereeni Investments is always looking for businesses with fantastic teams and high-growth potential, and Caleta certainly ticks these boxes. Led by David Marcus and Fabiola Jaeger, Caleta has already established itself within the industry and is well-known for its innovative approach to technology and its world-class content. We are certain that with this investment, Caleta will be able to take the next step in its growth journey and become a major player in the provision of casino content.”

David Marcus, CEO, Caleta Gaming, said: “The team at Vereeni Investments has an absolutely superb record in identifying and growing gaming businesses like ours, so when we were approached by Tim and the team, it was an easy decision to make. This investment will help Caleta grow by doing even more of what we do best. Being a member of the Vereeni network is going to be of immense value to us.”

Vereeni has holdings in several innovative brands across the iGaming, business intelligence, software development, crypto and blockchain verticals, as part of its €100m ‘Level Up’ investment fund.

Since launching the fund in 2017, Vereeni has entered several strategic partnerships with the likes of OneTouch, Sherpa, Coolbet, Global Gaming, Hexagon, The Games Company,Kalamba Games, Puntaa, Skrilla, Moneyball, Triggy Bet and Singular.