GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

BtoBet has released its latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape.” The report highlights the requirement to increase player lifetime value.

The report seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.

The report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:

• How they are responding to the player-driven market;
• How well do they know their customers;
• How loyal are their customers;
• Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.