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Poland’s football league floats new rights tender

Niji Narayan

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Poland’s football league floats new rights tender
Photo Source: standard.co.uk
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Ekstraklasa, the premier football league of Poland, has floated a new tender for audiovisual bookmakers’ rights for the next two seasons.

Since 1995, the rights have been undertaken jointly with the DTH platform nc+, the main TV broadcaster of Ekstraklasa. This is the first time licensed bookmakers operating on the Polish market will be invited to submit bids. Contracts will be finalised by April 30 this year. Commenting on the development, Marcin Animucki, chairman of the board at Ekstraklasa, said: “after the success of contracts for the rights to domestic television broadcasts, we are beginning to sell smaller packages. This is very important for us due to the additional funds that will be provided to clubs and the role of promoting games among fans. This year, for the first time ever, we want to offer rights to bookmakers operating in Poland. We have already had a series of meetings with their representatives and as a result of discussions with nc+ have developed packages to show Ekstraklasa games on bookmaker platforms”.

As part of the tender procedure, bookmakers will be offered two packages. The first will allow the purchase of rights to broadcast 296 Ekstraklasa football matches exclusively and as a result showing Ekstraklasa matches for a limited period on the online bookmaker platform where bets are accepted. The second, alternative package will allow up to four licensed companies accepting bets to purchase such rights without exclusivity.

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Central Europe

ForBET Becomes Official Partner of Runmageddon

Niji Narayan

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ForBET Becomes Official Partner of Runmageddon
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Polish bookmaker forBET has become the official partner of Runmageddon. The company will be an extreme run partner, including the “Games” formula and the sponsor of prizes. One of them will be a trip to the Olympic Games in Tokyo.

“We are glad that forBET joins our partners. We want to work with companies that stand out, with which we share a passion for sport. forBET will be a partner of the spectacular formula Runmageddon Games, which we reactivate in the 2020 season,” Piotr Łysik, sales director, said.

“Sport is our passion. Since 2020, forBET has been creating its own running project – the ‘forBET Runners’ association which coincides perfectly with the start of cooperation with Runmageddon. Our new running club and its promotion through broadly understood sport, entertainment and healthy competition will allow you to become better acquainted with the brand and build even greater recognition. Our company once again shows that it does not follow the beaten track and focuses on unconventional projects, which undoubtedly can be called the first such contract in the world, in which the bookmaker cooperates with the obstacle run organizer. We are counting on long-term and fruitful cooperation,” Paweł Majewski, marketing director of forBET, said.

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Central Europe

German Sports Betting Stakes Increase 21% in 2019

Niji Narayan

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German Sports Betting Stakes Increase 21% in 2019
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Deutsche Sportwettenverband (DSWV), the German sports betting association, has revealed that consumers in the country spent approximately €9.3bn on sports betting in 2019, up 21% on the previous year.

DSWV said that the year-on-year growth was impressive seeing as 2019 did not have a major international football tournament, whereas 2018 had the FIFA World Cup.

Operators paid a total of €500m in sports betting tax during the 12 months through to December 31, 2019.

“Sports betting has reached the center of society in Germany and has become a popular leisure activity,” Mathias Dahms, President of DSWV, said.

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Central Europe

Sazka Group to Bid for UK National Lottery Licence

Niji Narayan

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Sazka Group to Bid for UK National Lottery Licence
Photo Source: komarekfoundation.org
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Sazka Group, the gambling firm owned by billionaire Karel Komarek, is set to bid for the UK National Lottery licence. The Group hired City advisers to prepare an offer to take the licence from Camelot in 2023.

A spokesman for Sazka said: “Sazka Group has a proven track record in taking on established lotteries and making them better, which would position it well for any potential bid for the UK’s National Lottery.”

Komarek founded Sazka Group in 2016 and it has since become one of Europe’s biggest lottery operators. In 2018, almost 80 million players placed more than £14 billion of bets across its lotteries and its other sports betting brands.

The contest is set to launch in the first half of the year when the Gambling Commission regulator will question interested parties to check they are “fit and proper” operators.

A spokesman for the Gambling Commission said: “We’ve been reviewing the feedback received from a wide range of interested parties and we have been encouraged by the healthy level of interest.”

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