Connect with us
European Gaming Congress Milan
SIS

Latest News

Brazil Closes on Legal Sports Betting after MP 846 Approval

Niji Narayan

Published

on

Brazil Closes on Legal Sports Betting after MP 846 Approval
Photo Source: ibtimes.co.in
Reading Time: 1 minute

 

Brazilian Senate has voted in favour of the MP 846 bill and has moved another step closer to legalising of sports betting. Now the only thing needed for MP 846 to become enshrined into law is the signature of Brazil’s far-right, firebrand President Jair Bolsonaro.

“Affiliates are already starting to build SEO ranking websites and position themselves as the first acquisition option to new regulated operators. Like most European countries, Brazil’s main sport is football and it has an enormous fan base of lower divisions making Brazil one of the biggest markets, since content is almost unlimited,” Marcos Oliveira, Head of Business Development at Clever Advertising Group said.

“Affiliate marketing is something that has existed for a long time in Brazil with great success. We expect that established affiliates will be the first to educate all players to invest only in legal operators and to help to block any kind of advertising from non-licensed operators. If all affiliates do their jobs correctly, everyone can help drive the players to trustworthy operators where the player is always protected by local law,” Oliveira added.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

Continue Reading
Advertisement
Comments

Industry News

Flutter may have to Sell its Brands to Survive Competition Scrutiny over Stars Group Mega-Merger

Niji Narayan

Published

on

Flutter may have to Sell its Brands to Survive Competition Scrutiny over Stars Group Mega-Merger
Reading Time: 1 minute

 

Flutter Entertainment and The Stars Group have announced a £10 billion all-share combination that will create the world’s largest online gaming and sports betting group by revenue, earlier this month. According to the analysts, Flutter Entertainment could be forced to sell its brands, including its flagship one Paddy Power, in order to get competition authorities’ blessing to complete the merger.

According to indie financial services firm Canaccord Genuity, Flutter, whose investors will hold a 55% stake in the combined entity, could be ordered to sell both retail and online brands in order to get approval from UK’s Competition and Markets Authority to complete the deal.

Canaccord Genuity analysts say that the most “logical decision” would be for Flutter to sell Paddy Power’s online and retail business, given the importance of The Stars Group’s presence in lucrative markets such the US sports betting market through its BetStars and Sky Bet brands.

Canaccord Genuity says that the sale of Paddy Power would certainly be an “emotionally difficult decision” as the combined group’s plan is to have its headquarters in Dublin where Paddy Power has been based since its inception in the late 1990s.

According to Morgan Stanley analysts, the combined entity’s online betting revenue will be 50% higher than rival bet365’s and about twice as large as that of GVC Holdings, the owner of Ladbrokes Coral and a plethora of other popular brands.

The combination of the two gambling giants is expected to close in the second half of 2020 pending regulatory approval.

Continue Reading

Latest News

Number of Gambling-related Television Ads Drop in Norway

Niji Narayan

Published

on

Number of Gambling-related Television Ads Drop in Norway
Reading Time: 1 minute

 

The efforts of Norway’s gambling regulator Lottsift have resulted in the declining of the number of gambling-related television ads in the country. Overseas gambling operators are now spending significantly less on advertising their gambling products to Norwegians through ads on local television channels.

Between August 2018 and July 2019, the number of gambling-related ads on Norwegian television dropped by a significant 13% year-on-year. There is also a 19% decline in the number of gambling adverts sponsored by overseas gambling operators on Norwegian TV.

Gunn Merete Paulsen, the Director of Norway’s gambling regulatory body, credits the decline to better enforcement efforts made by the gambling regulator.

Earlier in May, Norway introduced some stricter measures related to gambling payments. As a part of the new regulation, the government has announced that no payments can be made to illegal gambling operators and neither can one receive any payments from an unauthorised operator.

Continue Reading

Gambling in the USA

Caesars and Eldorado Set Date for Shareholders Meetings

Niji Narayan

Published

on

Caesars and Eldorado Set Date for Shareholders Meetings
Photo Source: bloomberg.com
Reading Time: 1 minute

 

Caesars Entertainment and Eldorado Resorts have announced that they will hold separate shareholder meetings on November 15 to vote on their proposed US$17.3 billion merger.

The meetings will see Caesars shareholders cast their vote at Caesars Palace in Las Vegas from 9 am Pacific Time while Eldorado shareholders will converge on Eldorado Resort in Reno. At stake is one of the biggest corporate gaming industry deals in history, with Eldorado looking to acquire the entire outstanding share capital in Caesars by way of a US$7.2 billion cash payment, 77 million Eldorado common shares and the assumption of Caesars’ outstanding net debt.

If approved, Caesars will merge with Eldorado subsidiary Colt Merger Sub Inc and become a new wholly-owned Eldorado subsidiary existing under the Caesars name.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.