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Red Rake Gaming travels to the Silk Road with Marco Polo in a new release full of excitement and adventure

George Miller

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Red Rake Gaming travels to the Silk Road with Marco Polo in a new release full of excitement and adventure
Reading Time: < 1 minute

 

Innovative casino gaming provider Red Rake Gaming has just launched a new 5×3 reel videoslot that takes players on a journey through Europe and Asia with Marco Polo.

Starting in Venice, Marco Polo’s hometown, the players must reach the free spin feature in order to begin the journey along the Silk Road and increase their winnings.

Powerful Yin Yang symbols lead the player to an interesting choice: choose between a direct win awarded by an exciting abacus or direct entry to the free spins feature. The Marco Polo symbol is also Wild and replaces all the symbols including Yin Yang, which gives the player many more chances to win.

Within the free spin feature is where the player begins to travel across the map getting more spins and new multipliers.

An interesting videoslot with a very careful design that will be presented together with the most outstanding Red Rake Gaming games at the G2E Asia trade fair (Stand D1829) from the 21st to the 23rd of May, 2019.

Conferences in Europe

#MBGS2020VE announces Tiago Aprigio, CEO at All-in Global among the speakers

Alex Marginean

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Reading Time: 2 minutes

 

Virtual Edition of MARE BALTICUM Gaming Summit addresses global industry topics on the 7th of May.

With numerous gambling industry experts joining the panel discussions at the Virtual Edition of MARE BALTICUM Gaming Summit, we are taking time today to introduce you to Tiago Aprigio, CEO at All-in Global.

Tiago Aprigio is the CEO at All-in Global (formerly known as All-in Translations) and feels motivated by exposing himself to different environments as well as constantly learning from different realities and people.

Worked in Sales, Marketing and Operations Management in distinct lines of business over the past 17 years. These industries include Aviation, Outsourcing of contact centers, back-office and airline representation functions, Localization, iGaming, Marketing, and Multimedia.

Tiago has a proven track of solid results in his functions and a soft spot for start-up businesses. Questioning the “whats and hows” is vital for any business success.

You can reach Tiago via his social media accounts found here or you can hear her input on the important subjects the industry is facing during our virtual conference. Register now to book your seat! 

By registering to the conference you are receiving access to the Virtual Conference Room and you can book your meeting with attending delegates in the Virtual Deal Room. The networking platform will be opened on the 23rd of April, giving you access to set meetings with prospects, partners, and experts.

The Virtual Edition of MARE BALTICUM Gaming Summit is the first announced virtual conference of the gambling industry and is part of the solutions we provide for quality networking and learning in the gambling industry.

For further inquiries about  the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

For media-related inquiries, please contact Alex Marginean (Marketing Specialist at Hipther Agency).

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Industry News

12 Month of iGaming: A Landscape Analysis

George Miller

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12 Month of iGaming: A Landscape Analysis
Reading Time: 5 minutes

 

Given the recent circumstances surrounding COVID-19, the gaming and betting industry has seen a huge influx of traffic and attention from consumers, new and old, that are now settling into home-based ways of working.

For the savvy gaming companies that have been making improvements to their sites over the last 12 months, now is a time to thrive. Leaders in this area have used this time to take advantage of scope to attract new customers with innovative marketing tactics, fantastic offers, and an energetic brand. For others however, the next months will likely be a struggle unless they take the necessary steps to amp up their efforts.

In uncertain times, player acquisition remains a vital priority and those who have invested time, energy, money and expertise into this area will likely reap the rewards 10-fold. Given the relevance, we’ve conducted a substantial analysis of the top 50 organic keywords in the UK for the four main sectors of iGaming – Slots, Roulette, Casino, and Poker – to better understand the sites that have seen the biggest improvements over the last 12 months, how they’ve done it, and what their next steps are likely to be over the coming months.

Additionally, through conducting an in-depth situational analysis of the current landscape we are able to better understand the activity that has been rewarded by Google over the last 12 months, while better differentiating between successful strategies and those that will likely deliver underwhelming results.

 

Slots

 

The websites that have seen the biggest swing in overall organic visibility over the last 12 months have been increasing their games library but more importantly; increasing the crawlable copy of game pages.

For slot sites that are usually quite Javascript heavy, ensuring all copy is clear and crawlable gives search engines something to work with at first pass and can improve performance long term.

Leading the pack, Admiral Casino has a larger than average amount of text on its game pages and is clearly reaping the rewards with significant uplifts in traffic Y/Y straight into game URLs.

 

It should also be mentioned that all of these sites were active with link building and typically saw a lead time of about 6 months between starting to build links and seeing serious gains in organic visibility.

Once these improvements began, however, the growth seen in the first six months was again repeated in the subsequent 3 months.

 

Roulette

 

 

 

 

 

The biggest 12-month swings in the Roulette sector has been for sites that have kept a tight focus on the Roulette topic area and supported commercial pages with informational content to grow awareness of their brands.

Leading sites such as Liveroulette.com and 888casino.com can be praised for the informative content and extensive guides targeted towards both first-time depositors and seasoned players.

In addition, leaders in this market must ensure they consider the user journey and are present throughout the conversion funnel, not just at the high-volume terms close to conversion. Focusing on terms such as “how to play” and exploratory informational queries is crucial to nailing that focused topical relevance.

Finally, it is important to note that these are established domains with sizable link profiles with the quality of the most recent links becoming the key differentiating factor. Newcomers looking to succeed in this sector must be both aggressive and smart with their link building strategies to ensure they’re in a position to compete as quickly as possible. Do not be afraid to break the mould with your PR to generate buzz and links that will get the site off to a great start.

Casino

 

 

PinkCasino.co.uk has seen a significant level of visibility growth over the last 12 months due to an increase in the number of landing pages on the site but more importantly the copy on game pages has had an overhaul.

Historically, one of the biggest technical challenges in the gaming space is the use of JavaScript and search engines inability to render the content. Useful HTML based web copy has worked as well for Pink Casino, as it has Admiral Casino, previously mentioned. The site is also benefiting from improved internal linking and a streamlining of the site structure.

Some of the domains on this list have also had expired domains with link equity redirected into them. Whilst this can sometimes be used as an effective tactic, it is important to remember that it can also raise flags with Google and should be used sparingly.

Poker

 

 

As with Roulette, focus and relevance are key in the Poker rankings. How to play type content and guides perform incredibly well when paired with effective internal and external link strategy.

Partypoker.com has this area nailed down and so it is no surprise to see them growing over 230% in 12 months.

Cardchat.com has also put a significant level of effort into producing content and guides and as a result are visible for nearly twice the number of keywords as pokerstars.com according to SEMrush data. The next step for them, and sites in similar predicaments, is to improve their visibility through good quality link acquisition.

 

In Conclusion

The gaming and betting markets continue to be one of the most competitive and varied SERPS to operative in.

From our analysis, we see a significant shift from black hat tactics to informative content and PR-led campaigns, which for many sites, is the driving factor behind and increase in strong coverage, brand awareness and long-term rankings.

The future of iGaming is looking quite bright and as the current surge in traffic continues, it is no doubt that current timings favour acquisition. For those looking to capitalise and increase their conversion rates, keep in mind that increased traffic lends itself incredibly well to different forms of testing. Now is a great time to catch and convert as many of those new visits as you can with short test cycles.

From the analysis conducted, the key takeaways for competing in iGaming SERPs in 2020 are as follows:

  • Sites that are spending the time and money on creating well written, informative, and user-friendly content are currently reaping the rewards.
  • Rather than focusing solely on the high-volume terms, it is crucial for sites in the noted sectors to ensure they’re considering the full user journey and conversion funnel.
  • Links remain important but the quality will always trump quantity over time.

With over 13 years of experience in the iGaming and Betting industry, the Blueclaw team are always happy to talk search. For a more focused analysis, or to discuss anything mentioned above, please feel free to get in touch with one of our experts.

 

Author: Andrew Parker, Performance Director at Blueclaw Media Ltd

Contact: [email protected]

 

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Affiliate Industry

Leadstar Media outline big ambitions for My Betting Sites

George Miller

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Leadstar Media outline big ambitions for My Betting Sites
Reading Time: 2 minutes

 

Swedish iGaming affiliate company Leadstar Media has strengthened its position in the British market by introducing a new bookmaker comparison website, My Betting Sites.

The Stockholm-based lead generation experts have been at the forefront of the iGaming space in territories such as the UK, Sweden, and Germany for over three years. 

While they are now expanding beyond Europe and into the Americas and Asia, their attention has not been diverted from their core markets.

“The plan is to accelerate our growth within the markets we are already active in, as well as entering new ones,” said CEO Eskil Kvarnström.

“In the past, we have had to prioritise certain territories, but fortunately we are now in a position where we can continue to be aggressive in the UK and Sweden while hitting the ground running in places like the US and India.”

“We already have the top sites in the UK within certain niches in betting and we intend to do the same with MyBettingSites.com”

My Betting Sites compiles the best bookmakers through detailed reviews and a rating system. Users are able to view the pros and cons for each betting site, as well as all key information such as payment methods, odds providers, game types and company information.

Some of Leadstar Media’s other brands focus more on betting offers or betting tips, but Kvarnström believes it is important that My Betting Sites differentiates and innovates: “There is no point creating the same product over and over again. There are so many elements to iGaming and so many different types of content that bettors want.

“We have taken learnings and data from previous projects and used this to determine what we must do going forward. My Betting Sites is something we know can be a great resource for bettors in the UK and beyond.”

On top of the UK, My Betting Sites has a section for Canada, Kenya, India, and Nigeria. Leadstar would not normally combine the country pages and include them all on the same website, but this is something that Product Director Jacob Ljunggren believes can help drive the brand forward.

“Usually we keep projects in different territories completely separate, but our vision for My Betting Sites is much bigger,” said Ljunggren.

“Long term, we want MyBettingsites.com to be recognised as a global product, and the early signs are very strong, with all of the territories on the site contributing in their own way.”

“We know that some markets will be more straightforward to succeed in than others, but we are up for the challenge and not afraid to try new things.”

With other English-speaking countries such as New Zealand and South Africa in the pipeline, Leadstar is not ruling out including My Betting Sites in their plans for the US market.

Ljunggren continued: “There are no immediate plans to add the United States to My Betting Sites as our focus is on other American projects, but never say never. It would make sense, perhaps later this year.”

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