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What is the affiliate market and why is it gaining in popularity?

Zoltan Tundik



Reading Time: 3 minutes


If you have ever had the pleasure of watching the critically acclaimed TV series Mad Men, you may be mistaken in thinking that advertising and marketing nowadays are the same as it was in Don Draper’s day.

Unfortunately, marketing and advertising executives no longer go on spiritual retreats to inspire their latest soft drink commercial campaign. Instead, the advertising executives of today spend their time trawling through social trends, looking for new areas to exploit and expand in.

The biggest growth market for advertising in the modern day is the internet. In what has been termed ‘The Decade of the Smartphone’ the average Brit spends 24 hours a week online. As such advertising campaigns are now geared up for the internet, and one area that is growing is affiliate marketing.

But what is it and why is it becoming so popular? Read on to find out.

What is affiliate marketing?

In simple terms, affiliate marketing is an internet adapted form of traditional referral marketing. Prior to the internet companies would pay newspapers and magazines to discuss their products in the hopes of attaining new customers.

Nowadays, blogs and independent news site are so abundant that the readership figures of traditional publications are falling. More and more people are using the internet to find blogs that are specific to their interests.

As such big companies that are looking to advertise their goods can now directly pinpoint the demographic that they want by pairing up with a specific blog or website and making them an affiliate partner.

How does it work within the gambling industry?

JohnSlots is one of the most popular online casino affiliate sites. On the site, readers can find reviews of their favorite slots, news about upcoming casino bonuses and specific game guides.

That makes it the perfect affiliate partner for a host of online casinos, who are all fighting each other in a highly saturated market to increase their market share. As such, online casinos regularly pay to have their games or promotions featured on JohnSlots.

These adverts or commercials will come in the form of detailed reviews about specific games or simply news bulletins on the best bonuses and promotions on the market. JohnSlots managed to maintain its integrity by featuring a range of companies and reviewing their products impartially.

Whilst online casinos can reach their direct target demographic for a fraction of the price of a traditional advertising campaign.

Why is affiliate marketing so popular?

Apart from the aforementioned targeted demographic explanation, another reason for the popularity of affiliate marketing is its cost-effectiveness. On average most mid-sized companies will spend £100 on every new customer from their marketing budget.

An affiliate marketing article or product review can be purchased for as little as £50. That allows the paying company to reach a high number of potential customers for a nominal price. Affiliate marketing also has a higher conversion rate than traditional forms of marketing and advertising which furthers its viability as a successful campaign strategy.

How to become an affiliate

In order to become an affiliate, you will need to have a significant audience in the particular demographic that you plan to advertise to. Whether that be in the form of a blog, a vlog or a successful social media account is up to you.

Typically, you will need a minimum of 1,000 regular readers or followers in a specific area to attract the interest of affiliate marketing companies. If you already have a following of this size you need to research selling companies that would be interested in advertising to your readers.

Try and be specific and pick a company that is perfectly suited to your readership. Some companies pay for direct conversions, for example, the amount of paying customers that they receive directly from your website.

If you have a sizeable readership then you are more likely to be paid up front for advertising products or services on your website. Almost every big online company in the world has an affiliate marketing section on their website where you can find out more about their specific policies.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Esports Gambling Website Rivalry Partners with MoonduckTV to Give Fans a Way to Watch $33.5M+ Esports Event

Zoltan Tundik



Reading Time: 1 minute


As the esports scene continues to grow, eighteen of the world’s best teams are coming together from August 15th – 25th to battle for their share of a $33,500,000+ prize pool. This annual event, known amongst fans of the popular esport Dota 2 as TI9, short for The International 2019, has been held in Seattle for 6 of the last 7 years, with the 2018 event held in Vancouver. This 2019 edition makes its way to the other side of the world to host city Shanghai.

TI9 being based in Shanghai has fans thrilled in China and other Eastern time zones but has left those in European and Western time zones searching for viewing options as they find themselves 12 to 15 hours behind Shanghai, often sleeping while their favorite teams and players battle for the title.

Renowned Dota 2 esports broadcaster MoonduckTV has partnered with to host the Jungle Jam in Denver, Colorado for fans who want to enjoy the main event of TI9 but not disrupt their lives too dramatically. Hundreds will attend the event in person while hundreds of thousands will watch the stream online through Twitch.

Some of the best casters and analysts in the world will descend upon Denver to add their own personal flair to

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European teams join the next season of Forge of Masters WePlay! League

Zoltan Tundik



Reading Time: 2 minutes


New-season of the CS:GO league with the $100 000 prize pool will be held in autumn 2019 and culminated with a LAN final in WePlay! esports arena in Kyiv

Forge of Masters league, having the purpose to give regional tier-2 and tier-3 teams an opportunity to grow out of the shadows of the top-tier teams, will resume very soon: the open qualifiers will start on September 14 and the grand final will take place during the LAN-finals on November 17, 2019. The first season was targeted at teams from the CIS, so with the second season organizers decided to expand the pool of participants – now teams from Europe can try their strength fighting for a share of the prize pool and the championship of the league.

League format 

The second season will welcome 24 teams – 12 from the CIS and 12 from Europe. The competition will have open qualifiers followed by the group stage. It will run online with three stages using the Single Elimination system.

During the first stage, all teams will be split into six groups – three for each region. The teams taking first places in their corresponding groups will advance to the LAN-final of the second season. The squads placing second in the groups will go to the third stage of the online competition and the squads placing third – to the second stage. Based on the results of the second and third stages of the group stage, we will know the teams going to the LAN-final.

8 teams will play in LAN-final and 2 GSL groups will be divided into four 4 teams with Single Elimination playoffs.

The second season dates 

The first phase of the open qualifiers for Europe and the CIS will run on September 14 and 15, while the second phase – September 21 and 22, 2019. You will be able to enjoy a live broadcast of the group stage matches starting October 1 to November 3, 2019:

  • First phase: October 1 — October 13, 2019
  • Second phase: October 18 — October 19, 2019
  • Third phase: November 1 — November 3, 2019

The LAN-final of the second season of Forge of Masters WePlay! League will take place on WePlay!’s new esports arena on November 15 to 17, 2019. The exact location and detailed schedule will be announced later.

Prize pool 

Total prize pool of the season of Forge of Masters WePlay! League will be $100,000, and will be distributed among the finalists as follows:

  • 1st place: $50,000
  • 2nd place: $20,000
  • 3-4th places: $10,000
  • 5-6th places: $3,000
  • 7-8th places: $2,000

Once again, the main goal behind the Forge of Masters WePlay! League is to give the regional team an opportunity to grow in a healthy competitive environment by participating in regular tournaments.

Find more details about the league at and in our social media: RedditInstagram, and Twitter.

For the partnership and brand integration queries, email us at:

#WePlay #ForgeofMasters #WPL #WePlayCSGO

Source: WePlay! Esports press office

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Latest News

Superliga Argentina selects Genius Sports as global integrity partner

Vlad Poptamas



Reading Time: 2 minutes


Global sports technology company to launch comprehensive programme, combatting match-fixing and data piracy

(ARGENTINA, Buenos Aires – 20 August, 2019) Superliga Argentina, the premier football competition in Argentina and one of the largest leagues in the world, has partnered with Genius Sports to launch a comprehensive integrity and official data strategy.

Through a rigorous review of its integrity strategy and existing rules, 24/7 bet monitoring technology and a series of educational workshops, Genius Sports’ Integrity Services will provide Superliga Argentina with an unprecedented level of protection against match-fixing and betting-related corruption.

Superliga players, coaches, officials and administrators will be trained to identify, prevent and report any threats to the league’s integrity while Genius Sports’ leading Bet Monitoring System will provide 24/7 oversight on global wagering patterns by monitoring global odds movements through its unique predictive algorithms.

To protect the value and integrity of its official data, Superliga will launch a new rights enforcement initiative, identifying both unauthorised scouts operating in-stadia and unofficial data feeds that have been scraped and reutilised. Through Genius Sports, Superliga will be able to control the supply and use of its official data, expanding the league’s global audience and providing new platforms for fans to engage with the live action.

Mariano Elizondo, President of Superliga Argentina, said: “Ensuring the transparency of our games is a fundamental priority for Superliga. We aim to guarantee all our teams with the same rules for every game, which is the main requirement for providing our fans and sponsors with the spectacle that they expect.

“This agreement with a world leader like Genius Sports allows us to work together to combat any threat to the transparency of our games through the same tools used by the most prestigious leagues in world football.”

Fernando Martinez, Head of Commercial Partnerships, LATAM for Genius Sports, said: “Argentinian football is at a critical stage of its growth with increased data quality and access to content driving major developments. This partnership with Superliga sets a precedent for leagues across LATAM to proactively safeguard the integrity and future of their competitions while controlling the collection, management and distribution of their real-time data.”

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