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G2 Esports Starts Partnership with Red Bull

Niji Narayan

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G2 Esports Starts Partnership with Red Bull
Photo Source: esportsjunkie.com
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G2 Esports’ has launched its partnership with Red Bull across five esports tournaments around the world. As part of the partnership, five teams under the G2 brand will wear special G2-Red Bull crossover jerseys.

“Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious and important move for us,” said G2 Esports CEO Carlos “ocelote” Rodriguez. “This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”

From 9/6-8/8, five of G2’s competitive teams will wear Red Bull branded jerseys and publically debut the partnership throughout the weekend in both tournaments and event activations across the League of Legends, CS:GO, Rainbow Six Siege, Rocket League, and PUBG teams. Red Bull and G2 will collaborate across all teams, players, and content creators to enhance individual player and team performance, produce high-end entertainment formats and create dynamic event activations.

On-site activations will occur at the 2019 LEC Summer Finals in Athens, Greece and the CS:GO StarLadder Berlin Major to showcase the new G2 and Red Bull jersey. Fan 1v1s and meet&greets will also be hosted as part of the activations.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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“theScore esports” Reaches One Million Subscriber Milestone

Niji Narayan

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“theScore esports” Reaches One Million Subscriber Milestone
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Score Media and Gaming Inc. has announced that its YouTube channel “theScore esports” has reached one million subscriber milestone.

The milestone is a result of the channel’s strategy to break-down the barriers that often make the subject of esports inaccessible for many, producing content for both hardcore and casual gaming fans alike through the largest dedicated esports content team anywhere.

“We’re incredibly proud of our growth rate and the success we’ve found across theScore esports’ video franchises. Our focus is on producing premium video storytelling that is equally entertaining and approachable for all levels of fandom. We’re thrilled at how audiences have responded to our content, and we thank our loyal fanbase for all of their support in helping us hit one million subscribers,” Aubrey Levy, VP of Content and Marketing at theScore said.

“As we’ve already seen through our recent partnerships with Ubisoft and Nvidia, the reach and engagement of our video content has also created exciting opportunities for brands. Through our in-house team of esports industry experts and content creators, theScore esports is the perfect partner for those looking to engage with a large and highly-coveted audience of competitive gaming fans,” Aubrey Levy added.

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British Esports Association launches new Women in Esports campaign

George Miller

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British Esports Association launches new Women in Esports campaign
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The British Esports Association has launched a brand new campaign to celebrate females within the esports industry. From casters to professional players, marketeers to production specialists and more, there is a vast amount of talent in the esports industry to shout about.

30.4% of esports viewership is made up of women, according to a report by Interpret in Q4 2018, and that number has risen 6.5% over the past three years. But there is still plenty of room for growth, not to mention a lack of female esports players at the top level.

Several females have taken part in the British Esports Championships for schools and colleges, including a few from the Farnborough Falcons League of Legends and Overwatch teams who played at the live finals at the NEC in Birmingham. There was also an all-female Overwatch roster competing in season 2 from Carmel College.

It’s showing that the interest in esports for females is rising, and the British Esports Association wants to provide an initiative to help support females who are aspiring to be professional gamers as well as those looking into career prospects.

Through this campaign, British Esports wants to help raise awareness and improve inclusivity in esports similarly to other organisations such as Women in Games/Women in Esports, Women of Esports, AnyKey, FemaleLegends and more. It hopes to work alongside them to promote diversity together.

As a national body, its aims are to support esports and provide expertise and advice. To be able to provide balanced advice, it has decided to launch this campaign to get perspectives from females within the esports industry. The campaign will cover the British Esports Association’s key aims:

  • To promote esports in the UK and increase its level of awareness
  • To improve the standard of UK esports
  • To inspire future talent

The Women in Esports campaign will be something British Esports does continuously as an organisation and has no campaign end date.

The Association will be running numerous activities throughout the Women in Esports campaign, such as a selection of social media campaigns, interviews across the website, Twitch channel, YouTube and much more.

The campaign is led by British Esports Association schools and colleges liaison officer Alice Leaman and marketing manager Morgan Ashurst.

Morgan Ashurst said: “It’s pinnacle at the British Esports Association that we are providing advice from numerous perspectives. The challenges and experiences I have faced personally are something for other females to be aware of when entering the scene and worthwhile knowledge to pass over to aspiring esports fanatics.”

Alice Leaman added: “By celebrating and supporting women in esports we can help increase awareness of the accessibility and inclusivity of esports. Competitive videogaming is enjoyed by diverse audiences worldwide, and by learning about different women involved, and how many have overcome challenges, we can help support wider UK talent to get involved from the grassroots up.”

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NBA 2K LEAGUE TO HOST FIRST QUALIFYING EVENT IN EUROPE

George Miller

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NBA 2K LEAGUE TO HOST FIRST QUALIFYING EVENT IN EUROPE
Photo Source: NBAE/Getty
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 NBA 2K League European Invitational Will Be Held Dec. 13-14 in London 

The NBA 2K League announced that the NBA 2K League European Invitational, the league’s first-ever qualifying event in Europe, will take place Friday, Dec. 13 – Saturday, Dec. 14 in London. The two-day event will identify several elite players from Europe who will become eligible for the 2020 NBA 2K League Draft*.

The NBA 2K League European Invitational will feature 20 players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K. competing over two days of gameplay, including scrimmages and a double-elimination tournament, and participating in interviews with league representatives and team managers. The NBA 2K League identified players for the event through the NBA 2K League Combine, NBA 2K community Pro-Am tournaments and historical performances in NBA 2K events.

“We are excited to bring together the best NBA 2K players from across Europe for our first-ever European qualifying event,” said NBA 2K League Managing Director Brendan Donohue.  “Building on the success of last season’s APAC Invitational, which identified several draft-eligible players from the AsiaPacific region, it is important for us to further strengthen our player pool by providing more opportunities for top international players to qualify for the 2020 NBA 2K League Draft.”

The double-elimination tournament on Dec. 14 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels. At the end of the European Invitational, a committee comprised of league representatives and team managers will identify several players who will become eligible for the 2020 NBA 2K League Draft.

NBA 2K League representatives who will serve as scouts at the European Invitational include Pacers Gaming Senior Director of Esports Operations and Head Coach Cody Parrent, 76ers GC Head Coach and 2019 NBA 2K League Coach of the Year Jeff Terrell, and Knicks Gaming center Harry “HazzaUK” Hurst (U.K.). Additional details about the European Invitational will be announced at a later date.

Three European players have competed in the NBA 2K League: Hurst, Jamie “vGooner-” Bull (U.K.), and Jannis “JLB” Neumann (Germany).

For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.

*Players will become draft-eligible upon passing a background check.

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