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2nd edition of ICE Africa opens its doors to the continent

George Miller

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2nd edition of ICE Africa opens its doors to the continent
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Pre-registered delegates from a total of 29 African nations were expected to pass through the doors at the Sandton Convention Centre following the opening of the second edition of ICE Africa on Wednesday 2nd October. The ribbon cutting ceremony attended by some of the industry’s leading dignitaries, signalled the beginning of the annual two day event which serves as a platform for 72 exhibitors and provides 15 hours of targeted learning delivered by a talent pool of over 60 thought leaders.

Speaking at the opening, Kate Chambers, Managing Director of organiser, Clarion Gaming welcomed attendees and stated: “When Clarion Gaming was asked to create and organise an event for the industry in Africa our vision was to help establish the foundations for future growth. In other words we weren’t simply concerned with staging an event which satisfied short term objectives. Our aim was to work with existing stakeholders and to use the influence and reputation of the ICE brand to help create a sustainable and successful future within an environment in which we could bring together the international industry’s most respected thought leaders alongside the innovators whose products and services make this sector so dynamic and exciting.”

She continued: “There’s no doubt that ICE Africa has developed and grown to be an invaluable focal point for the industry, providing a professional meeting place for the a-z of gaming on the continent. It provides a great opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services.

“Before declaring the show open I would like to thank the team at Clarion Gaming for bringing ICE to Africa in such a professional way. To John Kamara who has been a fantastic event ambassador and to our friends in the media who serve as critical friends. Edward Lalumbe, in his capacity as Chief Operating Officer, Gauteng Gambling Board, was a great advocate for what we are trying to achieve. In June we learned of his passing following a tragic accident which also cost the life of his wife. ICE Africa owes an awful lot to Edward and I am sure he would be proud to see how it is showcasing the industry and helping to shape its future.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

BtoBet’s WLP Program Expands In Mauritius And Madagascar

George Miller

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BtoBet’s WLP Program Expands In Mauritius And Madagascar
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Leading iGaming platform provider announces partnership with Parisport through STM Gaming as its local Certified Partner

iGaming platform provider BtoBet has expanded in the Mauritius and Madagascar region after announcing a partnership with local operator Parisport through its Certified Partner for Africa, STM Gaming. The partnership will consist on the provision of a lite version of the advanced Neuron platform for the operator’s online and retail gambling network.

Parisport will target sports betting lovers with a wide variety of both local and international sports events, and providing players with a wide variety of live events on which to place their bets. However, the operator will also be providing virtuals, online and live casino for an augmented betting experience.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated that with the decision to integrate BtoBet’s platform, Parisport will be getting a robust and solid technological solution that will enable them to deliver an enhanced user experience to their players. She further expressed her pleasure at the rapid expansion of the White Label Partnership Program in the African continent. “It is with pleasure to underline the success of the WLP Program, where in a relatively short period of time since its launch, through STM Gaming as its local Certified Partner, BtoBet has partnered with tens of White Label Operators in Africa. This is a result that speaks for itself, with an increasing number of white label operators deeming our our online betting products as the best solutions on the market and wanting to form part of the White Label Partnership Program’s portfolio.”

Soldà added that operators are not only benefitting of the continuous technological updates that BtoBet provides to its partners, but also of the vast wealth of knowledge derived from the significant presence that the company has in the African iGaming scenario.

Interested parties who would like to seek further information regarding the White Label Partnership Program can ask for a demo from STM Gaming or send an email on [email protected].

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: https://www.btobet.com/en/.

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Africa

Scout Gaming launches with the African licensee of the operator brand Betway

George Miller

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Scout Gaming launches with the African licensee of the operator brand Betway
Reading Time: < 1 minute

 

Scout Gaming launches with the operator brand Betway, initially for the African market under Betway’s African licensee partner. Betway was founded 2006 and is among the leading global operators, and the brand is currently operating under local licenses in a number of jurisdictions.

Betway’s African licensee partner has gained access to Scout Gaming’s full product portfolio and will launch in the upcoming weeks.

“We are proud that Betway’s African licensee partner selected us as their Fantasy Sports partner. They have quickly become market leaders in the region, and we are looking forward to support them as they expand,” comments Scout Gaming CEO, Andreas Ternstrom.

The agreement is not expected to have a material impact on Scout Gaming’s 2019 revenues but has the potential to have a significant effect on its revenues in future years, depending on the speed of rollout in the region.

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Africa

BtoBet Pens Significant Multi-channel Deal With Surebet247

George Miller

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BtoBet Pens Significant Multi-channel Deal With Surebet247
Reading Time: < 1 minute

 

The terms of the deal will see the provision of the Neuron technologies also to the bookmaker’s extensive retail network

Leading iGaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with leading Nigerian bookmaker SureBet247. The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria. The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”

Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.

BtoBet has a wide presence in the regulated African iGaming industry, with the advanced Neuron at the core of betting operations in 25 countries on the continent.

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