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Number of Gambling-related Television Ads Drop in Norway

Niji Narayan



Number of Gambling-related Television Ads Drop in Norway
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The efforts of Norway’s gambling regulator Lottsift have resulted in the declining of the number of gambling-related television ads in the country. Overseas gambling operators are now spending significantly less on advertising their gambling products to Norwegians through ads on local television channels.

Between August 2018 and July 2019, the number of gambling-related ads on Norwegian television dropped by a significant 13% year-on-year. There is also a 19% decline in the number of gambling adverts sponsored by overseas gambling operators on Norwegian TV.

Gunn Merete Paulsen, the Director of Norway’s gambling regulatory body, credits the decline to better enforcement efforts made by the gambling regulator.

Earlier in May, Norway introduced some stricter measures related to gambling payments. As a part of the new regulation, the government has announced that no payments can be made to illegal gambling operators and neither can one receive any payments from an unauthorised operator.

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