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GambleAware’s Annual Conference Focuses on Young People’s Gambling Habits

Niji Narayan

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GambleAware’s Annual Conference Focuses on Young People’s Gambling Habits
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GambleAware has held its 7th annual conference on December 5, 2019, with the theme of “Keeping children and young people safe from gambling harms.”

The event, which was attended by gambling industry experts, policy makers and treatment providers, was a forum of discussion for the gambling specific findings of the “Bristol Children of the 90s” study.

The study measured young people’s gambling at 17, 20 and 24 years old and revealed that those who gambled weekly were more likely to be male and had developed regular patterns of play and gambling habits by the age of 20.

Participation in gambling in the past year was reported by more than half (54%) of 17 year olds, which increased to almost seven in ten (68%) for 20 year olds, and fell slightly by the time those taking part reached the age of 24, to nearly two thirds (66%) saying they had gambled in the past year.

The sample used included over 3500 people for each age group, as well as data from surveys and interviews with parents, which were carried out before engaging with their children on the topic of gambling.

When looking at gambling activity, researchers found that playing the lottery, buying scratchcards and placing private bets with friends were the most common forms of gambling.

“GambleAware is focused on keeping people safe from gambling harms. In particular, we are concerned to protect children and young people who are growing up in a world where technology makes gambling, and gambling-like activity, much more accessible. One in eight 11-16 year olds are reported as following gambling businesses on social media, for example. Our annual conference will showcase the ‘Bristol Children of the 90s’ study alongside other important contributions to discussions that will examine the theme of gambling and young people from a public health perspective,” Marc Etches, CEO of GambleAware said.

“The unique features of the ‘Children of the 90s’ gambling study are that the parent’s gambling was measured before the young people’s gambling, and the young people were asked about their gambling activity three times in the transition period from adolescence into young adulthood. Although many young people gambled without any harm, a small minority (6-7%) of males showed problem gambling behaviours associated with poor mental health and wellbeing, involvement in crime, and potentially harmful use of drugs and alcohol. To protect these vulnerable young people from gambling harm requires a combination of education, legislation and appropriate treatment services,” Alan Emond, Emeritus Professor of Child Health at the Centre for Academic Child Health at Bristol Medical School said.

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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Latest News

SBOTOP Becomes Principal Sponsor of Leed United

George Miller

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SBOTOP Becomes Principal Sponsor of Leed United
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Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club.

The deal will see the SBOTOP logo feature on the front of our famous white shirt from the start of the 2020/21 season.

The sponsorship represents the largest commercial deal in the club’s history.

SBOTOP, part of the Celton Manx Group, are held in high regard across the global betting industry.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

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eSports

Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido

George Miller

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Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido
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The Global Esports Federation enhances its Athletes and Players Commission with the inclusion of Japan’s top gamer, Hajime Taniguchi, better known as Tokido.

“Esports is now among the fastest growing sport and entertainment globally. Skills and commitment alone are not enough to guarantee long-term success in esports, health and wellbeing are as important to ensure a sustainable career in esports. I’m honored to be a part of a worldwide organization that places equal emphasis on the overall wellbeing of players and athletes, empowering them to keep levelling-up their game, and at the same time establishing a sustainable career pathway for esports athletes to succeed,” said Tokido, Esports Champion, Member of Athletes and Players Commission, Global Esports Federation.

“We are thrilled to welcome an esports legend onto the Athletes and Players Commission. I trust that the Global Esports Federation will benefit greatly from his expansive experience having competed on some of the most prestigious world stages in esports,” said Charmaine Crooks, Vice President and Chair, Athletes and Players Commission, Global Esports Federation. “Tokido’s involvement in the Commission will help further the detailed work we have already put in to shape the organization, convening this incredible community, while enhancing the representation of the world’s esports athletes.”

Recognized by fans and the esports community as one of the “Five Gods” of Japanese Street Fighter with a long legacy of winning at the game across multiple eras, Tokido has won many global and domestic titles including, Evo (2002, 2007 and 2017), Canada Cup (2018 and 2019) and Topanga Championship 2020. Hailing from Okinawa, he grew up in Yokohama, Japan and graduated from Tokyo University. Tokido became a professional gamer in 2010 and was a member of Team Mad Catz from 2011 to 2016 and Echo Fox between 2017 and 2019. He has also published two books that chronicle his journey to becoming a professional esports champion; and explain his personal philosophy on commitment and determination that expanded his esports career.

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