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Gambling in the USA

MLS and U.S. Soccer Select Stats Perform as Global Data Partner

Niji Narayan

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Stats Perform Partners with Sport Buff
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Major League Soccer (MLS) and U.S. Soccer have selected Stats Perform, the revolutionary leader in sports AI and data, as Global Data Partner.

“We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and U.S. Soccer. As a trusted partner of MLS for over 10 years and U.S. Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America,” Alex Rice, Chief Rights Officer at Stats Perform, said.

Stats Perform will leverage its unique combination of the most trusted and granular sports data and advanced AI capabilities to create superior fan, spectator and bettor experiences for men’s and women’s soccer competitions in the United States through Stats Perform’s RunningBall, Opta and Integrity services.

The agreement facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than 15 years, grants Stats Perform the right to exclusively collect, analyse and distribute official ultrafast data and player data to global broadcast, media, betting and professional teams for all MLS, U.S. Open Cup and Men’s and Women’s National Team matches. For the first time, MLS and U.S. Soccer will also offer an official ultrafast data feed optimised for sports betting operators from all MLS, and select U.S. National Team and U.S. Open Cup matches.

“Soccer United Marketing is proud to facilitate the execution of this expansive, long-term partnership between Stats Perform, MLS and U.S. Soccer. We are excited to partner with Stats Perform to create MLS and U.S. Soccer’s first official data feed optimized for Sports Betting. As the betting landscape continues to evolve, it is important that quality and accurate data are available to power sports betting experiences and Stats Perform is a proven global leader in the creation of soccer betting data feeds,” Chris Schlosser, SVP, Media, said.

“The partnership with Stats Perform further represents U.S. Soccer’s commitment to using data and technology to grow the game domestically. Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space. With coverage of not only the senior national teams but also youth and club competitions like the U.S. Open Cup, we continue to push ourselves to find competitive advantages on the field and build our connection with fans off it,” Ross Moses, U.S. Soccer Director of Analytics and Research, said.

The Stats Perform Integrity Unit, which works with rights holders and the industry to protect competitions from corruption, will support MLS and U.S. Soccer in their innovative approach to preventing match manipulation and betting fraud through education, 24/7 global monitoring and intelligence, and performance analysis.

Gambling in the USA

Sporting Solutions partners with SCCG Management to accelerate U.S. strategy

George Miller

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Sporting Solutions partners with SCCG Management to accelerate U.S. Strategy
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Leading sportsbook and lottery supplier Sporting Solutions has teamed up with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.

Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.

Sporting Solutions has long been regarded as a market-leader for U.S. sports, with an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for U.S. players designed to enhance the customer experience and improve business performance.

With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers, including Betfred.

Edward Peace, Managing Director of Sporting Solutions, said: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.” He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”

Stephen Crystal, Managing Partner at SCCG Management, said: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market.

“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions, an FDJ Group company, to support its B2B strategy, which is focused on driving growth from international markets.

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Gambling in the USA

Amelco secures Colorado regulatory approval

George Miller

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Amelco secures Colorado regulatory approval
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Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

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Compliance Updates

GiG Secures Sports Betting License in Colorado for WSN.com

George Miller

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GiG Secures Sports Betting License in Colorado for WSN.com
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Gaming Innovation Group (GiG) has further expanded its presence in the United States after receiving a Vendor Minor sports betting license for its flagship affiliate site WSN.com from the Colorado Limited Gaming Control Commission.

GiG Media is now active in seven US states through its flagship US-facing sports betting website World Sports Network (WSN.com).

GiG was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December 2019 by a certificate of registration for sports wagering in Indiana. In February 2020, GiG secured authorisation from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State.

Jonas Warrer, Managing Director of GiG Media, said “We are delighted to further strengthen our position in the US with this latest license approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”

Colorado became the 18th state to legalise online sports betting in the US in May 2020. The online sports betting market in the centennial state is estimated to reach approximately $200 million in annual revenue at saturation, according to H2 Gambling Capital.

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