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Affiliate company shares perspective on the proposed amendments to the German State Treaty

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Affiliate company shares perspective on the proposed amendments to the German State Treaty
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The German online gambling market is the second largest in Europe, behind only UK. Revenue rose by 21% in 2019 and it has garnered the attention of all the major players in the iGaming industry the last couple of years. But the recent attention hasn’t been all that positive, as they proposed new amendments to the State Treaty that could become a reality as of July 1st 2021. Loud criticism has been heard from the likes of affiliates and media firms, as well as operators.

If the suggested amendments to the State Treaty were to pass, affiliates could lose significant amounts of income from the German market. The suggestions contain heavy restrictions on advertising which basically rules out the affiliate business model. In addition, a monthly deposit limit of €1000 for all players were also proposed. 

Stockholm-based affiliate company Leadstar Media consider Germany as one of their main markets, where they operate MySportwetten.de. CEO Eskil Kvarnström shared his insights on the current situation in Germany.

– When I first heard that a new regulation was on the way in Germany I was positive. I think a regulated market is a good thing for the everyone involved, operators, affiliates and not least the players. 

What do you think about the amendments to the State Treaty that are now proposed?

– I’m not in favour of the current proposal, I think affiliates plays an integral part in the online ecosystem, regardless of industry. We serve a purpose not only to drive traffic to our partners, but to inform and educate players. Objective information must be available to the players in a sound market.

Do you think the affiliate role has been diminished by the lawmakers?

– I don’t know if it’s on purpose or not, if they know the value we bring to the industry. We scrutinize the operators and help players chose a licensed, trusted and safe company to play with. We help raise the standard in the industry, operators know that they will be the target of investigation which make them think twice about how they conduct themselves towards players. I think this should be the backbone of a healthy and regulated market that honours player protection and a safe gambling environment.

What can you do to help the regulators rethink this?

– We and our industry colleagues have to get our perspective out there in front of the right people. That is something we are seeing now, with EGBA and Vaunet raising their voices against these amendments. Ultimately I think it will be reworked and that affiliates will have its place even in the future.

Have it impacted your German-faced products and are you planning any changes?

– We constantly make changes to improve our products and the German market have been subject to some interesting changes lately. Not long ago we had the PayPal situation which we had to adapt to, for example. We have seen some of our partners drop out of the market as well, which we have had to deal with. But we will wait and see where all of this lands before we make any drastic changes to our current strategy. Much can happen before July 2021.

 

Affiliate Industry

GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
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New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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Affiliate Industry

Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!

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Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!
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HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.

While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:

Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.

SEO: Strategies to optimize your online presence and drive more traffic to your platforms.

Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.

Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.

Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.

Special Offer: 30 Free Tickets for Affiliates and Operators!

To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.

Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.

Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/

Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!

Stay tuned for more updates and detailed agenda announcements.

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Affiliate Industry

SOFTSWISS Triumphs at EGR B2B Awards 2024

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SOFTSWISS Triumphs at EGR B2B Awards 2024
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Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.

The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.

Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts. 

The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”

Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.

SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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