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Quarantine Leads to the Popularity Growth of Online Casinos

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Scientific Games Celebrates Successful Lottery Systems Launch in Switzerland
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An increasing number of online casino ads can be seen in Switzerland. The experts believe however, that those problematic players shall not be exploited by using the satiation with COVID-19 pandemic. If they are going to be exploited this way, it would lead to increased risks.

This started as a hidden but apparently important topic for China, now, however, this is a topic for the entire world. Coronavirus has influenced the way we live our daily lives. The drawbacks can be observed in the casino industry, as well. Disruptions though will become a new normality, even though nobody was ready for it.

All the gamblers around the world found themselves unable to go to a casino. Thus, they are migrating to online casinos. It happens because due to coronavirus, all the big gatherings are forbidden.

The same is happening in Switzerland. The providers are well aware that this is the best time to invest in advertisement. The results of those advertisements online are seen everywhere, whether on TV, or in a newsletter, or at a train station.

People suffering from addiction are exposed to higher risks. It happens because they are isolated and don’t have social contacts. The access to healthcare services is bad, and the everyday life has changed completely. Therefore, such people shall be very careful if they want to avoid this problem because during the coronavirus-crisis, they are under an additional stress.

It is not a coincidence that the advertisements and emails to the clients of online casinos are more frequent. They offer free bets for casinos and roulette. These options have a much higher addiction rate than sports betting, for example.

The vast majority of gambling now is performed online. There is no fear that the websites will close. However, what will people bet with if they run out of money? Well, one can always bet with something. There are always Live sports available. They are open day and night, and even during the global pandemic, one can always place a bet of a couple of pounds there. People who are already in a disadvantageous position can get into even a worse situation.

 

Responsible Approach Could Reduce the Risk

There are a lot of opportunities to play your favorite online casino games. The time came when the excitement from gambling can mitigate the stress. It is known already that online casinos offer some benefits in comparison to land-based casinos. You can get access to them round the clock, just like it is the case with Online-Casino wie SwissCasinoHEX.com. It absolutely doesn’t matter where you are located. It is not important whether you are playing on your mobile device or you are lazing with your lap or tablet on the sofa or even in bed. You will not experience a single problem with accessing your online casino. This is a huge advantage now, during the times of Coronavirus crisis.

A responsible approach to gambling is decisive in this special situation to keep the industry and its clients healthy. Those clients who gamble more and play new games with higher sums shall be carefully managed and treated. Very frequently, gambling services shall be denied to such clients.

Online gambling can lead to different addiction forms, and this shall be controlled now. Online providers shall not enrich themselves with the money of addicted people. It is especially important for support establishments to keep their doors open in case an addicted person needs help. In the situations of a crisis, such as emotional stress, insecurity, people are attracted by gambling. It helps them to escape reality.

Gambling can be also one of the reactions on packages that people get as one-time help. It can also stimulate a wish to gamble. There are different reactions to both positive and negative times. By some people, these situations can lead to increased gambling activities. On the other hand, this pandemic can make people think about the reasons to gamble and those effects that gambling can have in their lives.

Support services for problematic gamblers, including consulting over the phone and video, are expecting demand increase within the next few weeks.

 

 

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Game Changers and Guild X broke records in Berlin

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Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).

Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.

Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.

The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.

On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.

Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”

Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.

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CT Interactive in strategic deal with Kajot

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CT Interactive in strategic deal with Kajot
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CT Interactive, a global gaming content provider, has concluded a strategic deal with Kajot. Through this partnership, CT Interactive will be able to broaden the reach of its products in Slovakia and the Czech Republic while further diversifying the content of the slots available on the platform, Kajot works with.

Kajot is a renowned Czech gaming operator with an extensive portfolio of games.

“We are proud to announce that we will work with an operator who has 26 years of experience in the gaming industry”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive. She added, “This action demonstrates our company’s intention to keep growing its market share in Europe”.

Once the integration process is completed, the first market that the company will enter with Kajot is Slovakia, and later, it will expand to the Czech Republic.

“We are pleased to conclude a deal with CT Interactive. We are certain that our customers will appreciate the inclusion of their content on our platform”, commented André Kruf, sales director at Kajot group of companies.

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ZEAL brings on Rodja Schmitz-Hübsch as VP Marketing

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Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing
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Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing. In his position, he reports directly to COO Sönke Martens. In addition to the strategic development of marketing at ZEAL, his responsibilities also include the ongoing optimization of new customer acquisition and customer relationship management.

Before joining ZEAL, the marketing expert was Head of Campaigns at the online marketplace OTTO and worked for five years at the digital creative agency elbdudler, most recently as Managing Partner.

“I am very much looking forward to my new tasks at ZEAL, because what could be better as a marketer than making people dream and turning dreams into reality – not least, we have already paid out more than €200 million this year to our big winners alone,” says Rodja Schmitz-Hübsch. “ZEAL has made an impressive development with the portals LOTTO24 and Tipp24. Together with the great team, we will continue to write this success story and consistently pave the way for further growth in marketing.”

Rodja Schmitz-Hübsch is a renowned marketing manager with deep expertise in brand management and e-commerce,” says Sönke Martens, COO of ZEAL. “Today, more than ever, a professional marketing strategy is crucial for companies to succeed. We are pleased to have a true professional on board with Rodja, who with his experience and passion for good marketing will be an important driver for further growth at ZEAL.”

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