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Casino.se Exclusive Interview: Play’ n GO predicts the future

George Miller

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Casino.se Exclusive Interview: Play’ n GO predicts the future
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More innovation and customised content are needed to succeed

Casino.se sat down with Play’n GO Head of Sales Magnus Olsson to discuss his predictions for the 2020 casino industry.

2019 was a success story for Play’n GO, highlighting the popular Tome of Madness slot game as one of their many big hits. Still Olsson also drew attention to the company’s music-based titles like Testament which have been extremely well received.

And while the software provider continues to grow its portfolio of popular games with innovative adventure-themed titles like Shield of Athena, Play’n GO have set their sights on ensuring their unique brand of exciting games will be found in all regulated markets.

Olsson is convinced that the formula for success is to focus on a better gaming experience at all time and he suggests casinos to concentrate their efforts on doing the same. Olsson pointed to operators who have been able to use “some sort of AI (artificial intelligence) on the front end” to show “different games to different audiences and tailoring their offering towards various demographics.”

There’s a lot to look forward to, yet more that can be done, when it comes to creating new games.  From gamification to 3D, Augmented Reality and Virtual Reality, Olsson called on the industry to help push the development needed to bring the technology to wider audiences saying, “we would love to show what we can do!”

Click here to read the full interview and learn more about the future of online gambling according to Play’n Go.

 

Industry News

1X2 Network Integrates its Slots and Table Games with L&L Europe

Niji Narayan

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1X2 Network Integrates its Slots and Table Games with L&L Europe
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1X2 Network has integrated its fun and thrilling slots and table games with L&L Europe and its popular online casino brands.

Players at sites such as All British Casino, Fun Casino, Yako Casino, Hyper Casino and Race Casino will now be able to access chart-topping titles from the developer’s 1X2gaming and Iron Dog Studio subsidiaries.

“We are delighted to see slots and table games from 1X2gaming and Iron Dog Studio land in game lobbies across L&L Europe’s incredible brands including its latest casino offering, Race Casino. Our games have been designed to deliver the most entertaining experience to players while also giving them the chance to win big. Each of our games has something different to offer, starting with the Book of Undead and its horror theme,” Kevin Reid, Chief Commercial Officer at 1X2 Network, said.

“We believe our games will prove to be hugely popular with players across L&L Europe’s brands in markets such as the UK and Sweden and look forward to integrating additional titles under what will be a hugely successful partnership for both parties,” Kevin Reid added.

“We have been wanting to add 1X2 Network to our game portfolio for some time now, so it’s great to see the first in a series of games from 1X2gaming and Iron Dog Studio land in our lobbies for the first time. Its slots and table games are incredible fun to play and boast an impressive production value that our players will love. Of course, the chance to win big is also a huge part of the appeal and for this reason we believe 1X2 Network will become one of our most popular providers. In conjunction with the quality games, 1X2 Network provides players with a seamless, user friendly interface ensuring the games are accessible for all,” Jan Wienk, Marketing Manager at L&L Europe, said.

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Industry News

Kindred to Acquire Blancas NV from Rank Group

Niji Narayan

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Kindred to Acquire Blancas NV from Rank Group
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Kindred has entered into an agreement to acquire Blankenberge Casino-Kursaal (Blancas) NV from The Rank Group.

Blancas NV is the license holder and operator of the Blankenberge casino, which is one of the nine land-based casinos operating in Belgium. The company is owned by The Rank Group since 1998.

The acquisition price is GBP 25 million on a cash free and debt free basis and will be settled in cash upon completion.

The acquisition demonstrates Kindred’s long-term commitment towards the Belgian market and gives Kindred direct access to one of the nine casino licenses, which allows Kindred to continue to offer a broad offering to its Belgian customers. Blancas NV will be operated as a separate entity within the Kindred Group under the leadership of the current management team led by Dominique De Wilde.

The acquisition is subject to customary regulatory approvals and is expected to be completed in Q4 2020.

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Industry News

WorldMatch Partners with Versailles Casino

Niji Narayan

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WorldMatch Partners with Versailles Casino
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Online gaming expert WorldMatch has entered into a partnership with the Versailles Casino. As per the deal, WorldMatch will provide content to the extensive network of operators that can access the Versailles platform in the regulated Belgian market.

“We are very pleased to have them as partners and we strongly believe that they will create added value for our company and strengthen our presence in European regulated markets,” Andrea Boratto, Chief Executive of WorldMatch, said.

“We are very excited to be able to be present in the market that the internet represents and we have done it in the best possible way with a partner of choice which promises a fruitful and successful partnership,” Versailles Casino management said.

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