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Digix partners with Axie Infinity to bring real gold in-game

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Digix partners with Axie Infinity to bring real gold in-game
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First of its kind partnership will enable players to receive in-game gold through Axie-DGX tokens that will be redeemable for physical, investment grade gold

Digix, creator of the world’s first asset-backed digital gold token, has today announced a partnership with Axie Infinity, a game built on Ethereum that enables players to collect, raise and battle fantasy creatures. This partnership will enable Axie Infinity players to receive in-game tokens that are backed and redeemable for physical, investment-grade gold.

In an industry first, real gold rewards will be offered as an in-game currency via Axie-DGX tokens which can be exchanged for Digix’s native token, DGX— where 1 DGX is equivalent to 100,000 Axie-DGX. Axie Infinity is a digital pet community that lets players battle, collect, trade and raise Axis, where players can power-up these fantasy creatures through minigames, quests, contests, and special in-game events. Powered by Ethereum, the Axie Infinity marketplace is transparent, liquid, and secure, enabling players to have complete ownership of their Axies and the ability to trade and sell them in a secure manner.

Shaun Djie, COO and Co-Founder of Digix said: “This collaboration with Axie Infinity is not only a major milestone for Digix—but for the growth of digital gold, highlighting its benefits across a range of industries including gaming. By providing an in-game currency that is backed by gold, a time-tested, safe haven asset—we are remaining true to our vision of democratising access to gold and further showcasing the innovative use cases for digital gold.”

Starting from 20 July 2020 10 AM EST to 2 August 2020 10 AM EST, Axie Infinity players will have the chance to earn Axie-DGX tokens as they compete in this seasonal event. Axie-DGX tokens will be rewarded as a random in-game drop with a total prize pool of US $1500 Axie-DGX tokens.

Aleksander Leonard Larsen, COO and Co-Founder of Axie Infinity said: “This initiative elevates the play-to-earn narrative to new heights. For the first time, players can earn real gold by simply playing a game. User-focused experiments that benefit and reward users are key to furthering the adoption of blockchain technology.”

As part of this campaign, Bullionix will also craft limited edition 3D collectibles in the form of Axie-themed non-fungible tokens (NFTs) that are backed by Digix’s investment grade gold. Each Bullionix collectible has 0.25 DGX staked on-chain that belongs to the holder of the NFT. A 0.1 DGX minting fee is settled in the same transaction. These commemorative pieces are available to mint exclusively from 20th July until 9th August. Each NFT can then be interacted with in the Bullionix dapp, gifted or even resold on NFT marketplaces. Axie Infinity users are able to access their dashboard to transfer Axie-DGX into their personal wallet with the option to mint these limited edition collectibles.

Blockchain

Bologna FC to Launch $BFC Fan Token on Socios.com

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Bologna FC 1909, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have announced that they will launch a $BFC Fan Token on the Socios.com app.

Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.

The $BFC Fan Token will grant I Rossoblu fans worldwide unprecedented access to the club. Engagement opportunities for $BFC Fan Token holders will include the chance to have a say and a vote on a number of initiatives by taking part in interactive polls that will run on the Socios app.

In addition, fans will be able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related accolades, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios’s geo-location, augmented reality feature “Token Hunt”.

Christoph Winterling, Commercial and Marketing Director of Bologna FC said: “We are very proud to announce this partnership with Socios. This agreement confirms the growth and appeal of the Bologna brand globally and our will to continue expanding. As a Club, we are always very attentive and proactive towards new technologies and innovation.”

“Together with Socios, we intend to offer new opportunities to our fan base around the world to interact in an innovative and creative way with our team.”

Alexandre Dreyfus, CEO of Chiliz and Socios, said: “We are delighted to welcome Bologna FC, a club with rich sporting tradition and one of the founding members of Serie A, to our growing roster of partners. We look forward to working together to create lots of new opportunities for their local and global fanbase.

“I encourage all Bologna FC fans to keep an eye on the club and Socios’s social media channels so they don’t miss the opportunity to join our global digital community of sports fans who, through Fan Tokens and the Socios app, are discovering the perks of being more than fans.

“Bologna FC is our fifth Serie A partner and we will be adding many more in this and other top competitions worldwide in the coming months as we consolidate Socios as the leading Fan Engagement platform for the world’s biggest sporting organisations.”

Details on when the $BFC Fan Token will launch, as well as the price and supply will be revealed shortly.

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Blockchain

Gaziantep F.K to Launch $GFK Fan Token on Socios.com

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Gaziantep F.K, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have announced that they will launch a $GFK Fan Token on the Socios.com app.

Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.

The $GFK Fan Token will grant Gaziantep fans worldwide unprecedented access to the club. Engagement opportunities for $GFK Fan Token holders will include the chance to have a say and a vote on a number of initiatives by taking part in interactive polls that will run on the Socios app.

In addition, fans will be able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related accolades, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios’s geo-location, augmented reality feature “Token Hunt”.

Alexandre Dreyfus, CEO of Chiliz and Socios said: “Today’s partnership is yet another big step forward in our continued expansion into the Turkish sports industry.

“We’re delighted to welcome Gaziantep F.K and all of the club’s fans to Socios. We can’t wait to start creating amazing new opportunities for you to engage with the club you love.”

Details on when the $GFK Fan Token will launch, as well as the price and supply will be revealed shortly.

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Blockchain

RANGERS FC PARTNER WITH SPORTEMON GO

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RANGERS FC PARTNER WITH SPORTEMON GO
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The two-year agreement will see Sportemon Go (SGO) become a top tier ‘Official Club Partner’ with back of the shirt sponsor branding, digital non-fungible token (NFT) collectables and a significant commercial investment into Rangers.

This partnership will drive wide-ranging benefits for both organisations, featuring innovative creative digital collectible products and fan engagement activities being provided by SGO to the Rangers global supporter base.

SGO was founded by Australian-based father-son pair, Ricky and Corey Jackson. The two envisaged the creation of a platform to stand as a world leaders in NFT augmented reality sports trading. SGO have since formed sports partnerships with a number of high-profile athletes, including Premier League stars Luke Shaw and Andy Robertson, alongside several high profile clubs and athletes in the US and Australian markets.

Rangers’ Commercial and Marketing Director, James Bisgrove, commented: “This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT space, which presents a compelling new revenue stream for the sports industry.

“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the BlockC chain and NFT sectors.”

The partnership expands upon Rangers’ recent successful fan token launch and extends the opportunities for fans to engage with exciting digital collectible products and interactive gaming. The partnership will aim to play a leading role in revolutionising the sports digital memorabilia and collectibles industry.

Sportemon Go’s CEO and former AFL player, Ricky Jackson said: “Firstly congratulations to Rangers on their 150 years and being the current Scottish Champions. We are honoured to become partners of this great, historic club and look forward to making a contribution to the future success, as well as helping to celebrate the past.

“Our NFTs are unique, creative, with innovative exclusive features and products that I know the Rangers supporters will love. We are excited for the opportunity to build new products never-before seen for the ultimate fan engagement but also provide a solid partner contribution to Rangers F.C through significant new and recurring revenue generation from SGO products.

“Our research and development technology that we have created over the past five years of extensive market research and development will be used in Rangers products, service and experiences which backed by a further 30 years of sports industry success and know-how in end to end sports marketing, licensing, merchandise and digital iGaming offerings.”

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