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New Manufacturers Entering the Gaming Phone Space

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New Manufacturers Entering the Gaming Phone Space
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Gamers Smartphone Are a New Market for Manufacturers

With the number of mobile gamers rising exponentially, many have turned to smartphones that allow them to game on the go, relying on a great battery and high-quality picture. While traditional phones would struggle to support the expectations of true mobile gamers, some companies, such as Asus, Razer and now Lenovo have been able to develop quality products with an established footprint. Whether you are looking to play at a great casino, as casino-x, or just want to enter the latest game in Brawl Stars, having a great gaming device always goes a long way to making the experience feel a little more polished overall.

Why the Surge in Mobile Gaming Phones?

The surge in gaming phones is quite easy to explain – too many great games to play from online casino games that require little hardware space to the great full-blown mobile games that really make an impression on the player.

Candy Crush, Brawl Stars, Clash of Clans are just some of the fantastic titles that have pushed many people into mobile gaming. Even the video game industry and some of the best developers have admitted the potential of mobile gaming.

Blizzard, Activision, Epic Games and PUBG Corp. have all rallied behind the idea of launching all their top franchises for a mobile platform. Naturally, that has occasioned a huge demand for platforms that can actually support the games and make you feel that you are actually gaming and not struggling to find your foothold because of small screen size, for example.

Therefore, the development of gear tailored specifically for gaming has become a necessity. Now, many manufacturers thought that if they went ahead and crafted slick tablets, gamers would be quite willing to play.

But, as it turned out, players soon found tablets to be a little too bulky for comfort size. So, what other device was out there to allow a smooth experience? That’s right, smartphones. With becoming more powerful and handy, phones turned out to be a great device to play games on. Yet, consumers started to realize battery life issues, and as a result, demand for gaming phones has soared.

Even Lenovo Enters the Gaming Phones Arena

Lenovo is one of the latest brands to enter the same space as other established leaders in the development of gaming phones. With the upcoming Lenovo Legion gaming phone, the brand is hoping to take on some very ambitious projects out there.

According to the company, Lenovo’s gaming phone will be able to compete with high-range devices, such as Asus ROG Phone 3, which is currently considered to be the leading phone for the purposes of mobile gaming, and specifically in the competitive video gaming segment.

Some players still stick with Razer, which is equally good and offers more or less the same opportunities to players. In terms of hardware, longevity and quality of the experience, the Asus ROG and Razer offer an established product that not only comes with a good brand name but also delivers in terms of performance.

Why Is Mobile Gaming Surging in Popularity?

The good question is to look into the reasons behind the popularity of mobile gaming. There are at least several reasons for that. First, mobile gaming is not based on gender, whereas male gamers have long dominated PC gaming.

Another reason is that mobile gaming tends to be cheaper, more casual and less demand overall. This has allowed even poorer regions to get access to some entertaining products at a fraction of the cost people in the west to pay for products such as console games, which cost a pretty penny to secure.

Even though gaming PCs today are cheaper to buy, owning a top-range PC is still expensive. Conversely, phones come at a fraction of the cost and can serve more than one purpose.

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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Affiliate Industry

ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay ÂŁ17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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