Scout Gaming extends agreement with Kaizen Gaming – being the first operator to launch a Daily Fantasy Sports product in the Greek market, Kaizen Gaming, the recently renamed group behind the brands Stoiximan and Betano, has reaffirmed its long-term successful use of Scout Gaming products.
The parties have entered into a new agreement which will replace the one entered in May 2018. As a direct consequence of the good results enjoyed by Kaizen Gaming from the use of Scout Gaming’s DFS product in the Greek market under its flagship brand Stoiximan.gr, the parties have decided to extend the collaboration, taking a long-term strategic and mutually beneficial view to the partnership, focusing on launch of new products in Greece as well as expand the partnership into other markets. The agreement also includes certain unique rights given to Kaizen Gaming for the use of Scout Gaming’s products under a certain time frame.
The new agreement will enable Kaizen Gaming to launch all additional games currently found in Scout Gaming’s product portfolio, including Player Performance Odds and Player Matchups, as well as expand into additional markets through its international brand, Betano. Further on, the parties will together aim at bringing to life new products by either finding new applications to existing products or creation of innovative new games.
“We are honored to strengthen our partnership with one of Europe’s fastest emerging GameTech companies. Kaizen has been quick to spot and act on the positive trend enjoyed by the European DFS market and the results have been amazing. We are looking forward to supporting their growth with our products. Being able to forge a strong long-lasting partnership with an exceptional business such as Kaizen Gaming is the best proof one can get to the quality of our products and the team behind it” comments Joakim Renman, CCO of Scout Gaming.
“Scout Gaming shares the same values of continuous improvement and our collaboration grows hand in hand through innovative products and services. Providing an optimum experience to those who trust us is a key objective for our customer centric approach and collaboration with Scout Gaming is proven to be instrumental on this one. It has been a pleasure to work with the team at Scout Gaming and the level of the quality of its service has truly stood out as one of the best in the business. We are confident that launching of additional products delivered by Scout Gaming will enhance our product offering and deliver more value to our business.” commented Chris Tzalavras, Head of Commercial at Stoiximan on Kaizen Gaming.
Inside The Pocket launches WonderWins brand in India, as the exclusive Daily Fantasy partner of ESPNcricinfo
Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has teamed up with the premier digital cricket platform ESPNcricinfo for an exclusive Free Daily Fantasy offering for users via its new WonderWins brand.
WonderWins is primed to debut ahead of this season’s IPL 2022, which begins on 26 March. This milestone collaboration between the two brands offers cricket fans a compelling and unique opportunity to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, and being part of the large community of cricket fans in India and the subcontinent to have this complete and well-rounded experience.
ESPNcricinfo is ESPN’s dedicated cricket site and app and the world’s largest source of cricketing information, match coverage, news and analysis. It is the go-to digital destination for international news, live scores, statistics and analysis for cricket fans worldwide and a pioneer in the digital sports media with a 29-year-old rich legacy.
By becoming the exclusive Daily Fantasy provider for ESPNcricinfo in India and the subcontinent, WonderWins brand will be able to connect with over 85 million discerning cricket fans on the ESPNcricinfo platform and further drive conversations with over 15 million highly engaged fans across its social media channels. WonderWins brand is live on android, iOS, and as a web-based platform.
Through this breakthrough agreement, WonderWins will be able to engage with fans through exciting fantasy gameplay, intelligent statistics, data analysis and customized content, offering fantasy gamers a robust experience and allowing them to understand the finer nuances of game-play to further drive significant marketing and enterprise value as WonderWins’ DFS and hyper-casual games evolve in the months and years to come.
ESPNcricinfo has already begun cascading bespoke content and communication, allowing players to discover the WonderWins platform and understanding of the product via intuitive light-touch education, and gameplay. In that sense, WonderWins can claim to have an unparalleled product portfolio that offers unrivaled opportunities to drive content and create lasting fan engagement levels.
Hussain Naqi, Founder of both WonderWins and Inside The Pocket, said: “We’re understandably delighted to have become ESPNcricinfo’s exclusive Daily Fantasy partner in India and subcontinent. It’s a genuine honor to have been chosen to roll out fantasy games for such a trusted and revered international partner, whose very name brings instant authenticity and credibility with the end user. The WonderWins app is ready to play!
“ESPN have been a brilliant and agile collaborator, organically wrapping WonderWins around their fantasy programming – from new article links to bespoke video programming and other product levers as we look forward to the much-anticipated IPL 2022 season ahead. It’s an exciting time and I’m thrilled to be over in India myself to witness the roll-out first hand.
“Our underlying platform is uniquely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and partition it for partners as the market’s shifting sands coalesce. Our multiple data partnerships deliver us unique consumer insights that will allow us to hyper-segment our audience communication over time, including for other sporting events like the World Cup 2022 football.”
Ramesh Kumar, VP & Head of ESPN Digital Media India, stated: “This is an exciting announcement, as now with this collaboration with WonderWins, ESPNcricinfo fans in India and the subcontinent region will be able to play and enjoy free fantasy on our platform, building a deeper engagement on ESPNcricinfo not just with the game-play but also with the enormous content that we will power to help users play intelligently. The timing is perfect with the exciting new season coming up and we are delighted to offer our new age cricket fans the right mix of information and entertainment for them to follow their favorite sport and teams. Consequently, we are now able to wrap an array of complementary programming and editorial content in the fantasy space around WonderWins, significantly boosting fan engagement around the game, as the new IPL season comes into sharp focus.
“It’s been fantastic to work with such like-minded, fan-first partners. The ESPNcricinfo and WonderWins Team have collaborated closely at every stage of the development and deployment process, making the integration as rapid and seamless as possible.”
With the broader F2P framework, Inside The Pocket intends to target both mature and emerging markets over the long-term, as the company bids to expand its progressive footprint into untapped territories. There, its proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games. Inside The Pocket’s open-aggregation approach offers the broadest and best-curated collection of games available from developers around the world, utilizing a single platform integration as a gateway to virtually unlimited content.
As the leading free-to-play aggregation platform for the gaming industry, Inside The Pocket is dedicated to being a top-of-the-funnel customer acquisition tool driving engagement through a range of content and games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to coalesce across regions from the U.S. to Asia, Africa and LATAM. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.
World Championship of Online Fantasy Football Finals on the Scout Network
Participants are being promised a daily fantasy sports experience like no other with a €500,000 prize pot to play for
Scout Gaming, the world’s leading provider of B2B daily fantasy sports, sportsbook and fantasy sports betting products, is thrilled to announce the start of the World Championship of Online Fantasy Football (WCOFF) Finals tournament.
The WCOFF Finals tournament is the biggest daily fantasy sports (DFS) event in Europe and promises participants a DFS experience like no other.
The tournament runs over two consecutive English Premier League game weeks starting from today (8 February) at 19:45 GMT. The first game week is separate from the second which means finalists will be able to create a brand-new team in week two without incurring any penalties.
The engaging and highly intense DFS experience is taken to the next level thanks to the €500,000 prize pot to play for with first place receiving a massive €100,000, second €60,000 and third €35,000.
More than 500 teams will compete for the title of World Champion. The vast majority of tournament participants played their way to the event through a series of satellites that ran throughout 4Q21. Scout has developed an optimal satellite structure with entry from as little as €2 giving everyone the chance to compete in the top-tier tournament.
Andreas Ternström, Chief Executive Officer at Scout Gaming, said: “We are incredibly thrilled about the World Championship of Online Fantasy Football on the Scout Network.
“Our network is the best place to host such a prestigious event with life-changing prize money for the winners. All B2B clients connected to the Scout Network have access to our big guarantee tournaments and we will continue to grow the Scout Network and prize pools in 2022.”
Checkd Media nets Sam Allardyce to promote new FanTeam fantasy game
Fast-growing iGaming business Checkd Media has recruited Sam Allardyce to help promote daily fantasy sports (DFS) platform FanTeam’s £100,000 Second Chance Season Game.
Former England manager ‘Big Sam’, who has made a career out of restoring order at troubled clubs, is the face of the campaign’s branded content. It highlights the fantasy Premier League tournament covering the remainder of the 2021-22 season, offering players a renewed shot at success.
The content created by Checkd Media includes a range of influencers from high-profile fantasy football social accounts, who are seen posing the biggest questions on the transfer window and the current state of play in the Premier League to Big Sam.
The first part of the campaign runs up to the start of the Second Chance Season Game on January 14th, utilising on-screen branding and mentions within the content to promote FanTeam’s unique game and the chance it presents to save players’ fantasy football seasons.
Will Tyrrell, Head of Marketing at Checkd Media, said: “The Second Chance Season Game from FanTeam is a fantastic chance for football fans to chalk off what has been for many a tricky first half of the fantasy football season and start again.
“There are few more recognisable managerial experts than Sam Allardyce, so it’s great to have him involved in giving fantasy managers a few pointers on players and teams they should be targeting to have the best chance of landing the top prize. We have already seen strong results from the campaign so far, which further builds on our past successes in delivering excellent KPIs for our partners.”
Fransisco Reinhard, Head of Marketing at FanTeam, said: “Our Second Chance Season Game provides an opportunity to shine for those fantasy managers who didn’t manage to hit the ground running from the start of the season. With that in mind, there was nobody better placed than seasoned top-flight trouble-shooter Sam Allardyce to offer his insights to players at this stage.
“Checkd Media is renowned in the industry for its engaging, entertaining content and this eye-catching campaign is one that is yielding great results.”
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