OpenBet’s robust betting engine and sophisticated trading system to enhance Australian operator’s user experience and operational efficiencies

OpenBet, a leading content, platform and service provider to the sports betting industry, has been selected to supply its scalable betting engine and advanced trading system to Australian wagering giant Tabcorp as the tier-one operator pursues ambitious growth plans.

OpenBet will integrate a series of online and retail products including its fixed-odds betting platform and trading system for its world-class content portfolio to help amplify the offering for Tabcorp’s flagship brand, TAB.

Underpinned by a dedicated excellence team working with TAB for continuous development and innovation, OpenBet’s pioneering technology and services will provide improved agility, scalability and speed-to-market for new and differentiated products that will redefine the TAB user experience. Tabcorp will also benefit from enhanced operational efficiency and streamlined processes through OpenBet’s proven solutions.

As Australia’s largest gaming and betting operator, Tabcorp has a rich history of providing market-leading products to its customers. With more than 3,000 employees, the company continues to grow and aims to further increase its market share over the coming years.

OpenBet’s expertise in operating within some of the world’s strictest regulated markets was a major factor in Tabcorp’s decision in selecting the company as its latest technology provider. Integrating OpenBet’s globally respected platform and products within Tabcorp’s technology ecosystem comprising of proprietary capabilities across trading, digital experience and data is a perfect fit for market leading innovation, enhanced operational capability and delivering an unparalleled user experience to Tabcorp’s customers.

This deal strengthens OpenBet’s reputation as a trusted provider to the global sports betting industry. It currently processes almost half of all digital sports bets placed in the Australian market and with this deal will significantly increase that and, for the first time, bring our retail sports betting capability to Australia. Coupled with Tabcorp’s clear progress on accelerating its transformation and innovation with a focus on agility, product delivery and customer experience, this has the ingredients for a great partnership.

“Being selected by Tabcorp to augment its user experience is an exciting move for us and further cements our position as a trusted provider of robust, hybrid products that drive growth,” the Chief Commercial Officer for OpenBet, Cathryn Lai, said. “We’re looking forward to working alongside the TAB team and providing it with tailored products and services that will usher in a new era for its sportsbook offering. We have no doubt that the operator’s customer base will benefit from an enhanced experience through our unbeatable technology and trading services.”

“We’re thrilled to be strategically partnering with OpenBet to enable our growth ambitions and beyond,” the Trading General Manager for Tabcorp, David Beirne, said. “The combined strengths of Tabcorp’s category expertise and internal capabilities and OpenBet’s advanced core creates a market leading relationship that will lead to increased customer engagement, market share and sustainable profitability.

“This partnership will propel Tabcorp’s trading capabilities to the top of the market as it will allow Tabcorp to utilise OpenBet’s cutting-edge technology to deliver a first-class digital and retail experience for our customers at pace in exciting and innovative ways.

“This partnership is a significant step forward in modernising and supporting our ambitious plans to deliver the next generation sports betting user journey.”

Leading developer reports increasing revenues as it sets ambitious growth targets for the year

EvenBet Gaming, a leading developer of online gaming software and solutions, has recorded a strong first quarter of 2024, which saw revenues grow by 37% year-on-year driven by the launch of new projects and performance of existing key clients.

The impressive revenue increase has been attributed to the introduction of strategic initiatives within the customer success department at the company.

During the quarter, EvenBet Gaming experienced a significant increase in active players globally with a 40% year-on-year rise leading to a total of 42 million players. The company also expanded its global team with 21 new additions, paving the way for further internal growth.

A key highlight within the three-month period saw EvenBet Gaming launch Betplay’s new digital poker offering in Colombia. Additionally, the company strengthened its position in Peru with sports betting operators Apuesta Total and Aposta.la as well as enjoyed further growth of the Argentina-based network LatPoker, powered EvenBet Gaming software.

The developer demonstrated its commitment to innovation and enhancement during Q1 by releasing five new software updates. These updates introduced major features such as the integration of the Pinnacle sportsbook and addition of Gamzix games to its casino offering. A new tournament lobby design was also introduced while the integration of Google Analytics 4 functionality into its client software has further improved back-end capabilities.

Other notable achievements included the launch of its latest E-book Core iGaming Trends and Challenges in 2023 and the company’s largest ever presence at ICE London in February.

The company’s strong performance in Q1 sets itself on a promising trajectory for achieving its ambitious target of 30% annual revenue growth.

“Reflecting on our performance in Q1, we are thrilled to see our strategic initiatives yielding such impressive results,” the Chief Executive Officer for EvenBet Gaming, Dmitry Starostenkov, said. “The substantial revenue growth, coupled with the extension of our team and upcoming launch into the African market, underscores our continued commitment to delivering top-tier gaming experiences and solutions and we will continue to strive for success throughout 2024.”

Looking ahead to Q2, EvenBet Gaming is poised to expand its footprint into several new markets. The company will exhibit in Brazil for the first time at SiGMA Americas (April 23 to 25) while its senior executive team will be sharing its expertise and insights across a number of industry conferences in Europe including Next.io Valetta (May 15 to 16), CasinoBeats Summit (May 21 to 23) and iGaming Club Conference Malaga (May 26 to 27).

Liquor & Gaming NSW is urging licensed venues across the state to plan ahead and have proper measures in place to ensure safe and responsible ANZAC Day commemorations.

Pubs and clubs can face additional challenges on April 25 that come with managing larger than normal crowds and the playing of two-up.

Two-up was a popular game among World War I veterans and, while illegal as an unregulated form of gambling most of the year, is legally played every ANZAC Day, Remembrance Day and Victory in the Pacific Day in their memory.

Liquor & Gaming NSW Executive Director Regulatory Operations, Jane Lin, said inspectors would carry out checks of licensed premises in Sydney and regional areas on ANZAC Day to ensure compliance with the state’s liquor and gaming laws.

“Two-up is a great Australian tradition and a way for people to come together at pubs and clubs to enjoy the ANZAC spirit,” Lin said. “While venues do not need a permit to host two-up, they are encouraged to fully understand and observe the traditional rules of the coin-tossing game.

“Licensed venues are reminded to properly manage potential risks linked to larger crowds, increased rates of intoxication, gambling disputes, extended high volume trading and special ANZAC Day liquor promotions.”

Venues’ advertising and promotions must align with liquor promotion guidelines.

More information about ANZAC Day in New South Wales is available at https:/ /www.NSM.gov. au/about-nsw/anzac-day-nsw. Two-up rules can be found at https:/ /www.LiquorAndGaming.nsw. gov. au/__data/assets/pdf_file/0007/858562/fs3098-two-up-factsheet. pdf.