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The Impact of COVID-19 on Online Gambling Business


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The Impact of COVID-19 on Online Gambling Business
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The financial uncertainty the world is facing due to the existing COVID-19 pandemic has brought the economies of most of all countries to a standstill. Many layoffs and shutting of popular business establishments have taken place since the lockdown that started in late February or early March. The end of this situation is still not at sight, and many big, medium, and small businesses are suffering due to this. All the major countries are working round the clock to come out with a vaccine to get rid of this unseen virus. The tests on these vaccines are in various stages, and the world might see a vaccine arrive by the end of the year 2020.

How Is the iGaming Business Doing during the Pandemic?

No one would have believed you if you told that the global sports activities would come to a total standstill in 2020 and would take months, if not a year, for the activities to be fully operational. They would have laughed at you and felt that you were off your mind. The truth is out there in the open, and the COVID-19 has taken a serious toll on all commercial activities. This does not mean that every business saw a serious jolt during the year 2020. Some of them have benefitted from the contagion. A few trades like the online casino business have seen both the positive and negative impacts of this pandemic.

Online Gaming Industry Saw a Rise in Players

The life-taking virus has altered the iGaming industry, and many of the casino websites have benefitted from this contagion. Many experts suggest that the businesses of the gambling websites picked up many folds during the lockdown period. This is because people had to sit locked in their homes and did not have anything exciting to do. So, they tried their hands at playing live dealer games or online slots to kill their boredom. The fans of online slot machines had time by their side to try out the titles they have not played. While some took to playing free online slot games, others loved to try out slots that had the Chinese luck icons as themes.

The internet gaming industry is one of the very rare sectors that can make it through this pandemic situation with less financial damage than most other business sectors. The gaming websites are doing brisk business and weathering the crisis better than the established brick and mortar casinos.

Many newcomers are visiting the casino sites to enjoy the thrills of spinning the reels or to play their favourite table games. The regular gamblers also are making it a point to play online so that they can hone their gaming skills. It looks like there are more people now playing casino games on the internet than before with live sports betting or other sports betting not fully functional. People have started to look for a new form of betting and have found solace in online gambling.

Popular UK Online Casinos Lead the Way

There has been a paradigm shift in the UK, with many of the gamblers switching to the internet casinos with many physical gaming houses shut. This crossover has seen a major boost in the user base of the popular gambling websites in the United Kingdom. The most popular virtual casino platform is Bet365, which saw over 20,500,000 gamers in action in April 2020. The other popular options like SkyBet, William Hill, etc., also saw an impressive number of gamers trying out various titles on the respective websites.

While many of the customers loved to play on their mobile using the apps, there were many who found great gambling entertainment on their desktops and laptops. With no sight of this pandemic to end soon, there is no doubt that there would be more and more gamblers turning to the internet to satisfy their gambling cravings.

UK Gambling Commission Reports

The United Kingdom Gambling Commission (UKGC) reports that there has been a significant rise in the percentage of people playing on the internet. They have seen an increase of about 25% in people trying online slots, and it has increased by about 38% when it comes to poker participation. This figure is for the first couple of months of the COVID-19 crisis. The real event betting has seen a drastic decrease logically, and the overall gambling revenues have taken a hit. The major revenues during the pandemic have come from internet gambling. The gaming industry revenues have seen a good boost, thanks to the regular gamblers trying out new ways and means to have fun and entertainment on the internet.

Online Migration Is at Its Peak

Everything in the time of this prolonged pandemic is moving online. Work at home is the norm during these times, and people now socialize and shop on the internet. This situation might be a signal or a sign of things for the near future. It might be leading and driving people to adapt to the digital age. The internet gambling businesses are seeing this as a positive sign and believe that they would see even more footfalls than before.

Also, with sports betting coming to a virtual standstill, the bettors are looking out for various other gaming options to try their luck. This constitutes a considerable increase in the number of UK people playing online slots, or table games or poker titles in the times of the coronavirus. The fact that the gaming websites are seeing many new subscribers signing up for an account since March 2020 is a hint that this industry will flourish even more these testing times.

Closing Thoughts

The pandemic has affected the stock markets all over the world. However, the internet gaming industry has seen an increase in their business since the start of this event. Those who are in this business will be hoping for more newbie punters to dive into the online gambling world like now, even after the contagion subsides.

 

Gambling in the USA

Gaming Americas Weekly Roundup – January 23-29

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Fanatics Betting and Gaming has become the first legal sports betting operator, in partnership with the Washington Commanders, to open a retail sportsbook inside an NFL Stadium.

Leadstar Media has acquired both Sports Betting and Internet Gaming Supplier licenses in the state of Michigan. This move expands Leadstar Media’s reach in the US and solidifies its position as a major player in the rapidly growing online gambling market.

AstroPay has announced the launch of a Visa prepaid card in Peru issued by Tebca Perú, that will allow users to make purchases at any e-commerce store that accepts Visa.

The Michigan Gaming Control Board has launched a campaign urging Michigan residents to develop personal guidelines for whether, when and how much to gamble on the Super Bowl next month. The campaign uses the tagline: “Play like a pro and have a game plan for betting responsibly on this year’s Super Bowl.”

The Pennsylvania Gaming Control Board unanimously approved a license for the proposed mini-casino at the Nittany Mall, but a potential appeal and a parallel lawsuit by a competing company mean the facility is unlikely to move forward any time soon.

PTW announced that they have added a second Esports team to their growing roster of winning teams. Their new team, formerly known as Stealing Lunch Money, will now be known as OR Esports and consists of Jonard Penaflor, Dayton Akau, Vincent Nguyen, Chase Linder and Elijah Hawkins.

Holland America Line is expanding the casino space aboard its Pinnacle and Signature Class ships to include more than 140 of the newest and most popular slot and video poker machines in the gaming industry.

Partnerships

Scientific Games and Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games.

TSN and Genius Sports struck a new agreement to deliver cutting-edge broadcasts of NFL games on the newly launched TSN+ streaming product. As the official data partner of the NFL, Genius Sports will power ground-breaking, augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, delivering a revolutionary experience for NFL fans on TSN+.

UFC, the world’s premier mixed martial arts organisation, and U.S. Integrity announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analysing unusual wagering activity as indicative of possible integrity concerns.

Rivalry has announced a multifaceted partnership with RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.

Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador.

DraftKings Inc. and Gamres, a leading responsible gaming consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers.

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Gaming

Goat Gamez, the studio founded by Movie Games and Robert Lewandowski, announces the game Sports: Renovations

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Movie Games S.A., a games publisher listed on Warsaw Stock Exchange, has officially announced the game Sports: Renovations. The game is produced by Goat Gamez S.A., a company founded by Movie Games and Robert Lewandowski. The announcement will be accompanied by a trailer featuring Robert Lewandowski and a page on the Steam platform.

Sports: Renovations is a first-person simulator in which the player takes on the role of the person responsible for renovating deteriorating sports facilities and restoring them to their former glory. The player’s task is to raise the money needed to renovate a basketball court in their hometown by carrying out other renovation tasks.

The player will be responsible for the entire renovation process – from collecting and disposing of rubbish, to painting the walls, assembling the sports instruments and furnishing the interior. The player will learn how such facilities are built and will have the opportunity to assemble, for example, a boxing ring, a climbing wall or a turf, as well as paint the ice of a hockey stadium. For each completed task, the player will receive a ‘souvenir’, a kind of trophy, which they can place in a special room in their headquarters. The headquarters can also be upgraded. By unlocking new rooms, the player will gain new benefits or gain access to side missions.

– We are extremely proud of this project – says dr. Piotr Kubinski, CEO of Goat Gamez. – Each level has been thought out down to the smallest detail. There is a unique story associated with each sports facility, which the player, like a detective, puts together while renovating the building. Everything the player comes across during a mission, from the tattered posters on the walls to the flyers and letters scattered on a desk, is relevant to the game’s plot.

– We are delighted to have the support of Robert Lewandowski, Poland’s most famous footballer and co-founder of Goat Gamez. He has expressed his interest in Sports: Renovations and intends to personally promote the game – comments Piotr Gnyp, CMO of Movie Games.

The release of Sports: Renovations on PC is tentatively scheduled for 2023, but the final date will be influenced by production and marketing considerations

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Latest News

SIS signs landmark 24/7 racing deal with BetConstruct

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to integrate its offering onto the platform of leading global provider BetConstruct, starting with its 24/7 Live Racing Content.

The landmark agreement brings high-quality racing content from around the world to BetConstruct’s extensive network, adding significant value for the provider’s operator partners. BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industries and its platform boasts a vast network of global operators.

The deal represents an important step within the stated ambition of SIS to further develop relationships with leading platforms.

Following completion of the integration process, BetConstruct’s partners will gain access to 24/7 Live Racing Content that provides operators with profitable short-form content throughout the day. The content comprises an annual total of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

This delivery of profitable short-form content throughout the day offers a betting event every three minutes, with the BetConstruct agreement further boosting the ever-growing number of leading operators that benefit from SIS’ revenue-boosting services.

Andy Kelly, Commercial Manager (UK & Europe) at SIS, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

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