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Could Smartphones Take Over Consoles in Popularity?
Video games are a big part of peoples’ lives, allowing players to connect with friends and relieve stress, and consoles are the vehicles. Since the first-ever console war in the 80s, the industry has been dominated by giants such as Nintendo, Sony and Microsoft. UK households with access to a gaming console now stand at more than eight million.
It’s tempting to think that PlayStation and Xbox are unrivalled by those figures, yet it isn’t the case. Smartphones have been quietly taking over the iGaming sector for a while, to the point where 91% of phone users report playing games on their device in the last month.
Can smartphones become the new power? Here are the indicators that show they could in the future.
Mixed Demographics
Men and boys are the main console users – women and girls are playing too, but they aren’t as common as the guys – but smartphone users, and the people who play games on them, overlap. Women love to play on their mobile devices because 61% say it helps them relax and 40% believe it’s more interesting. For developers, this consumer base is incredibly lucrative as it means they can advertise a range of products and services for different players. This is reflected in the offerings, as the App Store and Google Play let users download everything from The Candy Crush Saga to League of Legends and Angry Birds. Betfair, a safe online bingo website, concentrates on digital bingo and scratch cards. Their RNG-driven games can be played both on desktops and mobile, which is one of their strongest appeals to the modern generation of gamers. Meanwhile Pokémon Go is a favourite globally, earning the developers $894mn in player spending.
Smartphone Numbers
A feature of smartphones that put them at the forefront of a gaming revolution is the numbers. 80% of UK adults own or have access to a mobile phone, which encourages downloads. App-wise, Statista highlights that twenty-billion were downloaded in the UK in 2020 alone, a boost of over four-billion in 2018. With this level of accessibility, it’s not hard to see how smartphones are starting to challenge consoles. In comparison, the eight million consoles in UK households are tiny when you consider smartphones’ popularity. And while they are used for different things, the average usage clearly shows more phone owners rely on their devices to game.
Screen Time
Three hours and 23 minutes per day – that’s the average screen time for a person in the UK. Over a year, this equates to fifty hours staring at a screen and scrolling through messages, social media and the internet. However, gaming is beginning to rank highly since, according to Wired Shopper, over 64% of people download one right away on a new phone. Not only does the level of time spent on a phone in the UK mean it’s more likely for people to play games, but a significant percentage of smartphone users actively split their time between gaming and everything else modern devices have to offer.
The figures highlight how more people are using phones as vehicles for gaming. In the future, the fact that 5G and streaming technology – Microsoft has developed the xCloud – will improve only increases the odds of smartphones taking over as the kings of the gaming world.
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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