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Could Smartphones Take Over Consoles in Popularity?

George Miller

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Photo Source: Unsplash
Reading Time: 3 minutes

 

Video games are a big part of peoples’ lives, allowing players to connect with friends and relieve stress, and consoles are the vehicles. Since the first-ever console war in the 80s, the industry has been dominated by giants such as Nintendo, Sony and Microsoft. UK households with access to a gaming console now stand at more than eight million.

It’s tempting to think that PlayStation and Xbox are unrivalled by those figures, yet it isn’t the case. Smartphones have been quietly taking over the iGaming sector for a while, to the point where 91% of phone users report playing games on their device in the last month.

Can smartphones become the new power? Here are the indicators that show they could in the future.

Mixed Demographics

Men and boys are the main console users – women and girls are playing too, but they aren’t as common as the guys – but smartphone users, and the people who play games on them, overlap. Women love to play on their mobile devices because 61% say it helps them relax and 40% believe it’s more interesting. For developers, this consumer base is incredibly lucrative as it means they can advertise a range of products and services for different players. This is reflected in the offerings, as the App Store and Google Play let users download everything from The Candy Crush Saga to League of Legends and Angry Birds. Betfair, a safe online bingo website, concentrates on digital bingo and scratch cards. Their RNG-driven games can be played both on desktops and mobile, which is one of their strongest appeals to the modern generation of gamers. Meanwhile Pokémon Go is a favourite globally, earning the developers $894mn in player spending.

Smartphone Numbers

A feature of smartphones that put them at the forefront of a gaming revolution is the numbers. 80% of UK adults own or have access to a mobile phone, which encourages downloads. App-wise, Statista highlights that twenty-billion were downloaded in the UK in 2020 alone, a boost of over four-billion in 2018. With this level of accessibility, it’s not hard to see how smartphones are starting to challenge consoles. In comparison, the eight million consoles in UK households are tiny when you consider smartphones’ popularity. And while they are used for different things, the average usage clearly shows more phone owners rely on their devices to game.

Source: Pexels

Screen Time

Three hours and 23 minutes per day – that’s the average screen time for a person in the UK. Over a year, this equates to fifty hours staring at a screen and scrolling through messages, social media and the internet. However, gaming is beginning to rank highly since, according to Wired Shopper, over 64% of people download one right away on a new phone. Not only does the level of time spent on a phone in the UK mean it’s more likely for people to play games, but a significant percentage of smartphone users actively split their time between gaming and everything else modern devices have to offer.

The figures highlight how more people are using phones as vehicles for gaming. In the future, the fact that 5G and streaming technology – Microsoft has developed the xCloud – will improve only increases the odds of smartphones taking over as the kings of the gaming world. 

Latest News

BGC Response to Government Announcement on Football Index

Niji Narayan

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BGC Response to Government Announcement on Football Index
Reading Time: < 1 minute

 

The UK government is going to set up an independent review into the Football Index collapse. The plan for the review is welcomed by the Betting and Gaming Council (BGC).

A spokesperson for the Betting and Gaming Council said: “We strongly welcome this independent review of the regulation of Football Index, up to the point where its operator’s licence was suspended in March.

“Following the suspension of BetIndex Ltd’s operating licence by the Gambling Commission last month, we immediately suspended their membership of the BGC.

“We have been concerned about reports that the Gambling Commission was made aware of issues surrounding Football Index’s business model as early as the start of 2020, something the BGC was not made aware of at the time.

“The top priority remains consumer welfare and we hope that the inquiry leads to vital lessons being learned for the future.”

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Asia

Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China

George Miller

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Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China
Reading Time: 2 minutes

 

The Premier League, in partnership with Tencent Sports, Tencent Gaming and EA SPORTS, is launching ePremier League China later this month, the first ePremier League event to be staged outside the UK.

Some of the best Chinese gamers on EA SPORTS FIFA Online 4 will represent all 20 Premier League clubs alongside hand-picked content creators and influencers. They will compete together in a group stage to determine who reaches the finals in May. The tournament will be streamed live by Tencent across China and kicks off on Wednesday 28 April.

Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players. After three successful ePremier League seasons in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.

“We are looking forward to working closely with EA SPORTS and our broadcast partner Tencent Sports to showcase some of the world’s best gamers in action. I am sure it will prove popular with the loyal and passionate supporters of Premier League clubs in China.”

Matches will be played on EA SPORTS FIFA Online 4 (FO4) on PC, which has more than 10 million registered players in China. Each of the 20 Premier League clubs will be represented in the tournament by two local players – one high-ranking gamer on the FO4 leader board and one influencer.

This will include famous esports commentator Guan Zeyuan and the well-known FIFA Online influencer Shen Rongjie.

The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.

Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.

The ePremier League China tournament will further complement the Premier League’s digital offerings in the country, where it has more than eight million followers across its digital and social platforms.

The tournament is being broadcast on Tencent Sports, Tencent Video and Tencent News. It will also be available on Huya, Douyu and Yizhibo.

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eSports

Guild Esports Signs Rocket League Creator D7RL

George Miller

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Guild Esports Signs Rocket League Creator D7RL
Reading Time: 2 minutes

 

Newest addition brings the first French-Language creator to the #GuildGang 

Today, Guild Esports announces the signing of European leading Rocket League content creator Dawson “D7RL” Berbuntes, which continues to strengthen Guild’s Rocket League offering.

After the professional team’s recent RLCS European victory, Guild has diversified its entertainment offering with a French-language creator; launching in partnership with Subway, Guild has ensured it will continue to create authentic content and support local-market creators all around the world.

At 20 years old, ex-professional player D7RL has established himself as one of Europe’s biggest Rocket League content creators. After playing three years professionally, D7RL turned his focus to content creation and has since seen incredible growth. He has over 350,000 combined followers across Twitch, YouTube, TikTok, Instagram & Twitter, and has grown over 40% since January 2021.

D7RL’s largest concentration of fans is on his YouTube channel, where he has over 173,000 subscribers and has amassed an incredible 6.3 million views in the last 30 days alone, which is a 42% increase month on month.

The signing of D7RL follows a string of other creator signings designed to bring Guild fans the very best entertainment, including Nihachu, Snowmixy, Stevie White, Gee Nelly, TN25 & SoMarcus.

Carleton Curtis, Executive Chairman of Guild Esports, said: “I’m incredibly proud to welcome the first French-language content creator to Guild. It is imperative that we are able to provide authentic content to audiences in a manner that resonates with them. D7RL allows us to do this to the French-speaking community and we are excited about the content we’ll be able to create together and expand into this market.”

Danny Lopez, Guild’s Director of Brand & Content, commented: “D7RL joining the #GuildGang brings us our first creator in France continuing our efforts towards global expansion. D7RL also bolsters up our commitment to providing the best in class Rocket League content, expect to see some collaboration with our pro-team in the near future.”

D7RL, said: “It’s a great honour to be joining Guild Esports at a time of incredible growth and success, after the professional team’s recent win at the Spring European Regional I can’t wait to take the Rocket League content to the next level.”

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