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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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