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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

George Miller

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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Reading Time: 2 minutes

 

Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

Latest News

SoftSwiss completes integration with EA Gaming

George Miller

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SoftSwiss completes integration with EA Gaming
Reading Time: 2 minutes

 

The SoftSwiss Game Aggregator completed the integration of one of the leading game providers EA Gaming.  This new partnership will further enhance SoftSwiss’s current game offering of more than 10 000 different games from over 70 providers worldwide.

The EA Gaming integration grants access to a wide game portfolio (including the game provider’s most popular Wild Fairies, Lady Hawk, Horus Eye, Chilli Hunter and Octagon Gemwill). These games will become available for the SoftSwiss White Label operators and Game Aggregator clients operating under the Curacao license.

Nikita Keino, Partner Managers Team Lead at SoftSwiss commented: “It is a great opportunity to partner with a leading gaming provider like EA Gaming that produces gaming content with such state-of-the-art graphics and sounds. We’re excited for what the future holds for this partnership!”

Luca Richter Head of Account Management commented: “It’s such a terrific opportunity to partner with such an important player of the iGaming industry. The opportunities coming from this partnership are really thrilling and we can’t wait to get them. Achieving this important goal wasn’t easy but we made it. Really proud of this new success.”

 

About SoftSwiss:

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About EURASIAN Gaming:

EA Gaming is a leading game provider for the iGaming Industry. We specialize in creating superior slot games that are designed to engage players in diverse markets and demographics. We offer a high-quality game portfolio consisting of excellent slot games, fish hunting games, brilliant video bingos, and amazing cluster games. All games are based on solid math models and feature an adaptive layout that brings a unique player experience on both desktop and mobile.

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Latest News

Week 9/2021 slot games releases

George Miller

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Week 9/2021 slot games releases
Reading Time: 5 minutes

 

Here are this weeks latest slots releases!

CT Gaming Interactive released a new Asian-themed slot game as of 1st of March. With simple and intuitive gameplay, the newest game Lady Emerald is ideal for all kinds of players. All winnings except the scatter payouts are paid from symbols on the paying line where the bet is placed, and the symbols must have adjacent positions on the line from left to right. The maximum winning is 500xTotal bet. Three, four, or five Scatters in the form of the Yin and Yang symbol placed at random on the screen pay out the winnings. The shining emerald eyes of the Emerald Lady enchants when appearing as a Wild symbol.

CT Gaming Interactive introduces Lady Emerald

 

EGT Interactive has released 20 Golden Coins, a video slot for modern players with a taste of classic. 20 Golden Coins is not an ordinary fruit slot but a dazzling, energetic, colourful, unique and modern game. The proven engine, attractive RTP, high execution quality and smooth gameplay are only some of the advantages. This 5-reel, 20 paylines video slot is bursting with new and rewarding features. It combines the classic fruity goodness with immersive graphics and a captivating soundtrack.

EGT Interactive Releases its New Video Slot “20 Golden Coins”

 

Nolimit City travels underground where the sun don’t shine, but the gold does. The award-winning, Malta-based Software Provider is on a hot streak following the two first releases of 2021, San Quentin xWays® and East Coast vs West Coast, both being met with ample praise and recognition. Fire in the Hole xBomb is the first Nolimit City slot with the brand new xBomb feature – which removes all adjacent symbols and increases the win multiplier with one – no matter if it’s a winning round or not. With a 6×3 reel area that expands up to 6×6, 486 ways to win that expands to 46,656, Lucky Wagon Spins, and the xBomb Wild Multiplier – players will be spinning their way to gold and riches.

Fire in the Hole xBomb

 

 

NetGame Entertainment, one of iGaming’s foremost casino software providers, has released its galaxy-inspired slot game – Fruit Cash Hold ‘n’ Link. Players will feel the gravitational pull towards this fruit game thanks to the Golden Star Wild symbol, multiple Jackpots and two separate Scatters which trigger two Bonus games. The first Bonus game is Free Spins which is activated by the Crown symbol. If players reveal three or more Scatter symbols then they are gifted six Free Spins. Just high and special symbols are available in the Free Spins bonus and they can be re-triggered when you hit another three or more Scatters from a spin.

NetGame releases Fruit Cash Hold ‘n’ Link slot

Spearhead Studios launches Wild Gold, the 30th title of the company’s portfolio. Since its inception in 2019, the studio has worked towards growing its games portfolio with high-quality video slots and table games. Wild Gold is a lively game, which provides a veritable feast of vibrant lights, lush visual effects, luxurious interfaces, and pulsating audio. With a Return to Player (RTP) of 96.15%, the game can deliver wins of over 13,000x. All base and feature wins can be entered into the Card Gamble to potentially increase them up to €30,000.

Spearhead Studios presents Wild Gold as the company’s 30th title

 

Joining its extensive range of game themes, the latest release to the High 5 Games library is a fun Victorian-era steampunk slot, loaded with spin-ventive features. The new title takes players into the world of futuristic science as they crank up the machine for rustic riches. Above the 5×5 reels is a belt of special feature symbols known as the Prize Line. At the start of each bet, the Prize Line symbols will rotate left, cycling the prizes around. When an Energy Box symbol lands on the reels, the Prize Line symbol above the Energy Box will activate, creating a greater chance of a reward. The Prize Line features chances to receive multipliers, free credits, a Pick Bonus, a Free Games Bonus, and wilds.

Delve into the laboratory and spin-vent your next JACKPOT!

 

Kalamba Games is preparing to celebrate St Patrick’s day in style with new slot Joker Leprechauns. Win potential is turned up to the max, capturing classic Vegas-style slots and a host of engaging features. The 6-reel, 40-line experience also offers free spins and bonus jackpots. When a Multiplier Wild symbol occurs in a winning combination, the payout is multiplied by the value shown, while scoring three Bonus symbols initiates Free Spins. During this round, each Bonus Accumulator symbol increments a counter and for every three collected, a further three free spins are awarded.

Kalamba Games’ Joker Leprechauns promises pots of gold

 

Yggdrasil, the leading worldwide publisher of online gambling content, takes players to the mythical City of Gold in its latest release, El Dorado Infinity Reels, deployed in partnership with YG Masters studio ReelPlay. Inspired by a land of almost unlimited opportunity, each spin in the game provides a chance for a limitless number of reels to be added, also increasing the multiplier for all wins and boosting the chances of wealth. Set in the Aztec Empire era where cities of gold flourished and treasures were plentiful, the game offers abundance of exciting features including the jackpot prize of 888x total bet when a player reaches 15 reels.

Yggdrasil and ReelPlay invite players to the City of Gold in El Dorado Infinity Reels™

 

Inside of slums in the crowded city, you’ll be captured inside the entire breathtaking atmosphere of a dangerous but super thrilling game to win by collecting MONEY symbols. In this 5-reel, 3-row and 10-pay line slot MAKE MONEY you’ll find a special feature of buying free spins. FS can be purchased in quantities of 15, 30, 45. FS are triggered on the selected bet. After confirming the purchase FS will be launched guaranteed at the bet was selected at the time of purchase. Wild symbol of main character multiplies the winning. When several wilds with different multipliers appear, they are multiplied among themselves and multiplier can stay X4, X8, X16 or X32.

Gamzix presents its new game - Make Money

 

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Compliance Updates

FansUnite Entertainment Applies for U.K. Gambling Licenses

George Miller

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FansUnite Entertainment Applies for U.K. Gambling Licenses
Reading Time: < 1 minute

 

The licenses will enable FansUnite to serve as a B2C gambling operator and a B2B technology provider in the U.K. marketplace

FansUnite Entertainment Inc. announced that its subsidiaries, Askott Entertainment (Malta) Limited and E.G.G. Ltd., have filed applications for both Business-toBusiness (“B2B”) and Business-to-Consumer (“B2C”) gambling licenses, respectively with the U.K. Gambling Commission (“Gambling Commission”).

The U.K. Gambling Commission was set up under the Gambling Act 2005 to regulate commercial gambling in Great Britain in partnership with licensing authorities.

As part of FansUnite’s expansion strategy, the Company has applied for a remote gambling software license, which will unlock its suite of betting products to operators in the U.K. online gambling market. In addition, EGG Ltd. has applied for a remote betting license which will permit it to deploy its B2C wagering platforms in the United Kingdom.

These applications represent a critical step for FansUnite to expand its operations to the U.K., a jurisdiction that is considered to be one of the largest gambling markets in the world.

“The U.K. gambling licenses are widely regarded as the gold standard for lawful gaming operations and we are pleased to have formally submitted our application with the commission,” said Scott Burton, Chief Executive Officer of FansUnite. “The first step to our expansion in the U.K. is to obtain the relevant licenses from the country’s Gambling Commission, which will allow us to license our betting solutions as well as operate our B2C betting platforms in the United Kingdom. By doing so, we will be in a position to advance our operations to capture market share in one of the most lucrative online betting markets in the world.”

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