• Violife’s new vegan BBQ online game gives users the chance to win prizes

• A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.

Today, Guild Esports, the leading esports organization co-owned by David Beckham, is pleased to welcome Samsung, world-leader in transformative technologies, as its Official Display Partner.

The partnership with Guild is Samsung’s first partnership agreement with a UK esports organization and will commence from today, following the signing of a one-year deal across the UK & Ireland.

Samsung will provide monitors and displays for Guild’s newly launched Academy and additional monitors for pro-players, content creators, and staff, along with LCD displays and LED signage for rooms in Guild’s future London headquarters. Samsung’s high-performance monitors will offer Guild players the high refresh rate and low response time vital for the competitive world of professional esports.

The partnership will see Samsung enjoy exposure across Guild’s social and digital content, featuring its pro-players and content creators, while also offering VIP experiences for fans. Samsung’s display solutions will also be integrated into the Guild Academy’s physical infrastructure and roadshows.

Guild and Samsung share the same vision for the future of esports, and the partnership reaffirms their commitment to providing best-in-class technology and infrastructure for esports professionals, which are essential for the development of talent at every level and the wider gaming community.

Michelle Tierney, Director of Commercial Partnerships, added: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating the commitment to our audience by aligning with best-in-class brands throughout our partner family. Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience.”

Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is excited to be joining the Guild family and we look forward to delivering value to the gaming audience. From monitors to displays, Samsung is constantly striving to improve the user experience by harnessing new innovations resulting in total immersion, unrivalled game play and maximum comfort. This partnership shows continued commitment to gamers and the wider industry, offering fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the UK & Ireland.”

Booongo, the global online slots developer, has taken its complete collection of slot games live with new and emerging European-facing operator CatCasino.

Customers of CatCasino will now have access to a wide range of Booongo’s immersive titles, including popular Hold and Win hits Sun of Egypt 2, Dragon Pearls, and new release Hit the Gold, as well as Aztec Pyramid Megaways™, the first game from the provider to feature the fan-favorite gaming mechanic.

The operator will also be able to utilize Booongo’s array of gamification tools, proven to drive player retention and engagement through its array of tournaments and prize drops.

This latest partnership marks yet more commercial expansion for the supplier, which has recently signed a number of deals in Latin America as it continues to focus its growth on key emerging markets.

Yuriy Muratov, Head of Account Management and Business Development at Booongo, said: “CatCasino is an exciting brand and we’re very pleased to deliver our entire content range to the operator.

“Partnering with bold, innovative companies that mirror our business approach is key and we’re delighted to agree this deal.”

Katja Nordstrand, CEO at CatCasino, said: “Booongo’s portfolio of titles continue to push the boundaries in the industry, as a leading provider of Hold and Win games while its commitment to diversification is clear through the launch of its recent Megaways™ game.

“We’re extremely happy to offer their games to our customers, and look forward to a long and prosperous relationship together.”