• Challengermode makes dual appointments with Philip Hübner promoted to CBDO and Dan-Alp Lindberg joining as CFO 

Leading esports platform Challengermode today announced the appointment of Dan-Alp Lindberg as Chief Financial Officer and the promotion of Philip Hübner to Chief Business Development Officer. The hires follow a substantial period of growth and a $12 million investment round led by eWTP Innovation Fund, the global investment arm of the Alibaba Group, Telia Ventures and Swedish soccer legend Zlatan Ibrahimovic.

Joining Challengermode in 2017 as Head of Business Development, Hübner has previously been responsible for onboarding the very first partners at the company, as well as devising the company’s partnerships and business strategy. With a wealth of esports specific experience – his first involvement in the space as a competitive DOTA player – Philip has worked in a variety of positions, from marketing and communications to product management to business development and strategy – highlighting the value of a broad knowledge base to grow the business side of the industry. In his new role Hübner will draw on this experience to translate increased accessibility in esports into greater value for stakeholders.

Lindberg joins as Chief Financial Officer, where he will be responsible for the company’s revenue growth and profitability while managing risks and compliance in order to facilitate Challengermode’s continued high-growth journey. He has over 15 years of management experience at both large companies and scale-ups , including roles at IKEA as well as creative agency and entertainment company B-Reel. Linberg’s deep knowledge of finance, operations, risk and analytics makes him a valuable asset to Challengermode given its position in the constantly evolving world of esports.

“I’ve always been keen to help grow esports as an industry, even back when I was a competitor – so I am excited to be bringing that accumulated experience to my new role as CBDO” comments Philip Hübner Chief Business Development Officer at Challengermode. “For all its recent success, the esports industry is still relatively young, and is still in a process of change. While sponsorships and big event tournaments will continue to be important, our mission is to create new partnerships and new opportunities that will drive growth in the grassroots level of esports in the years to come.”

Dan-Alp Lindberg, Chief Financial Officer at Challengermode, said: “I am super excited to step into the role of CFO at Challengermode and look forward to continuing to roll out our esports platform internationally. I truly believe the team and this platform has incredible potential to accelerate the growth of esports, harness the space’s commercial potential, facilitate new business models and establish new revenue streams along the way.”

It meant a lot for me to be crowned the 2019/20 ePL champion as it is one of the most prestigious tournaments on the professional FIFA circuit and the first major trophy of my career. I didn’t even make the first tournament on FIFA 19 so winning it on FIFA 20 was even more special.

Hashtag Tom on whether winning was the biggest success of his career to date…

Yeah, it was the biggest success I’ve had in my career. It was my first major trophy and something I’d been working towards for four years in the FIFA scene. It’s the reason I play competitive FIFA so getting my first one meant a lot and considering it’s the only trophy I have to my name I have to say it’s the biggest success!

Hashtag Tom on finally winning a title after experiencing disappointments…

I can’t explain the number of times I had walked away from a tournament in FIFA 19 & 20 and felt like I should have won. I lost a final to Tekkz before, lost in two semi-finals and a quarter-final where really, I felt like I should have been lifting the trophy. To finally win the ePremier League after a lot of tough losses felt extra satisfying. My main emotion was relief as I really wanted to end the year with a trophy to my name.

Hashtag Tom on the strength of the underdogs in the ePL…

I think it shows how strong the UK FIFA scene is. I watched [2019/20 runner-up] Marc Marley beat my teammate Shawrey before he beat Tekkz [in the Xbox final] so I knew just how good he was. I think Marc did unbelievably well to beat the biggest names in the tournament so all credit to him. Hammond and Callum from Spurs and Chelsea were also seen as ‘underdogs’ before the tournament and went far on the PS4 side of things, so I think it shows the strength in depth in the ePremier League. 

Hashtag Tom on what he’s been up to since winning ePL…

I took a couple of weeks off before the release of FIFA 21. I haven’t played in any competitive tournaments since the ePL. The FIFA 21 competitive season has been put back a bit due to COVID and having to set up a new way of playing from home instead of live events. My first tournament was at the end of November.

Hashtag Tom defending his title this season…

I will be looking to defend my title this season. I haven’t decided who I will be representing yet, but it might be time to try again for Tottenham Hotspur as I support them. 

Hashtag Tom’s advice for anybody thinking about playing in the tournament, be it professionals or amateurs….

I would recommend they take part as the Premier League is a massive tournament with a lot of people watching. It also gives you the unique chance to try and represent your favourite Premier League team. And if you’re looking to break in to professional FIFA then this is the perfect opportunity for UK talent to showcase their talent.