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What Impact Has Lockdown Had on Online Gambling?

George Miller

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What Impact Has Lockdown Had on Online Gambling?
Reading Time: 3 minutes

 

2020 has been a year of changes, and a lot of these modifications and alterations to our lives have been illustrated across the internet and search engines. Whether this has been seen through increased searches for baking recipes or home workouts, Google can track trends and show change over time and comparisons with previous years.

While some were configuring home offices, gamers around the world were contemplating what to do when sports were gradually canceled. One industry that acted as the perfect example of the impact of COVID restrictions was the online gambling industry. As gambling itself spans multiple sectors, it’s interesting to look further into how exactly the industry adapted and changed according to the ‘new normal’.

Searches Show Sports Betting Down Significantly

According to studies, searches for sports bets dropped 57.08% – presumably as people realized there were no live sports to bet on, while casinos saw a 76.18% increase in search volume. Betting on a sport and betting at an online casino offer similar experiences for customers, so it makes sense that those who are unable to gamble in one way may have searched for a new way to do so. Many online casino sites ensured that they were prepared for the onslaught of new customers – especially those new to the industry – with a series of welcome bonuses and promotions.

Lottery Surges in Ireland

As sports were rained out for the months of lockdown in Ireland and even around the world – the Olympics was postponed, which has only previously happened during times of war – those interested in gambling turned to other modes of entertainment. One of these was the online lottery in Ireland, which takes the basic concept of the lottery and scratch cards, and merges them with themes such as Who Wants to Be a Millionaire.

The digital nature of the lottery benefits from what technology offers, adding an additional layer to the traditional game. Indeed, in Ireland, the malleability of the online casino offering has led to a further appreciation of the online experience.

eSports Sees New Fans

Moreover, eSports still continued to be played. Indeed, the absence of traditional sports and the ability to still watch and engage with those who play online led to a growth in eSports over lockdown. Hours spent spectating on Twitch rose by 99% – from December 2019’s 867 million per month to May 2020’s 1.72 billion. These viewers were retained even after restrictions were eased, showing that many had discovered a newfound appreciation for eSports that continued when conditions were more routine.

Sites Eye Back-Up Plans

The sudden need to change their plans will no doubt have spurned the entire industry to be more malleable in unexpected circumstances. As some things are clearly out of the control of the industry, reactions to these things are not, so many sites will no doubt have strengthened their offering to react to any sudden changes in the future. Many gambling sites already offer a range of different verticals – from lottery, bingo, and casino games, to sports betting – meaning that should one be out of action, the others would ensure loyal customers still had something to do.

The lockdown presented a change for many industries – and many were able to adapt. Restaurants moved to takeaway food, personal trainers delivered classes online, and gambling shifted from sports betting to alternative methods. Whether these were online casinos or lotteries, or even into the realm of eSports, people adapted to their circumstances by discovering new ways to gamble. As sports returned, some even maintained their new hobbies as well.

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SoftSwiss updates Pay N Play by Trustly for online casino projects

George Miller

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SoftSwiss updates Pay N Play by Trustly for online casino projects
Reading Time: 2 minutes

 

SoftSwiss has recently introduced new technical updates for the Pay N Play payment method by payments service provider Trustly. 

The new developments will enable SoftSwiss online casino clients to activate all currently available markets seamlessly and hassle-free at once.

SoftSwiss Online Casino Platform future and prospective clients can now activate all available payment markets. The new add-ons will boost the productivity of the Platform as well as increase its player retention and conversion rates. The Pay N Play by Trustly is being offered to the operators running brands on the SoftSwiss Online Casino Platform since the beginning of 2020. Since then, it has proved itself to be a major time-saving tool, eliminating time-consuming player verification procedures.

Pay N Play is a technology developed by the payments service provider Trustly that allows players to deposit almost immediately after arriving at your online casino. In short, everything the player has to do is log in to the casino by securely using their own bank ID. The game starts instantly and effortlessly.

Vadim Drozd, PSP Team Lead at SoftSwiss noted: “SoftSwiss’s motto is to always strive to provide our clients with up-to-date technological solutions that will help them to have a positive impact on their business development. The new Pay N Play update will help our clients to save precious time as well as build and increase player loyalty”.

 

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Latest News

Gambling Venues in Denmark to Remain Closed Until April 5

Niji Narayan

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Gambling Venues in Denmark to Remain Closed Until April 5
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The Danish Government has announced that casinos and gaming halls across the country will remain closed until April 5 at the earliest, in line with extended novel coronavirus (Covid-19) restrictions.

Venues temporarily shut in December last year after the government extended national Covid-19 measures until February 28, with the aim of opening early in 2021.

However, as Covid-19 case rates remained higher, venues have been kept closed in an effort to prevent further spread while Denmark commenced its vaccination programme.

In its latest update, the Danish Health and Medicines Authority announced that despite some relaxation of measures, casinos, gaming halls and restaurants will remain shut until at least 5 April.

A selection of other venues such as some non-essential shops and outdoor visitor attractions will be able to reopen in some regions, while certain year groups will also be allowed back into schools in select areas. All other measures, including travel restrictions, will remain in place until early April.

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Asia

Five Groups Qualify to Enter Next Phase of Nagasaki IR Process

Niji Narayan

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Five Groups Qualify to Enter Next Phase of Nagasaki IR Process
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All the five groups that entered Nagasaki prefecture’s request-for-proposal (RFP) process with the aim of participating in its bid for an integrated resort (IR) licence have qualified for the next phase of the process.

The five groups are: a consortium led by Oshidori International Holdings Ltd; Casinos Austria International Japan; Current Group; the Niki Chau Fwu (Parkview) Group; and One Kyushu, a consortium between Tokyo-listed Pixel Companyz Inc and French gaming operator Groupe Partouche SA.

The prefecture will complete a “first round” of evaluation of would-be partners this month to reduce the list of bidders to three. After that, a second round will include a “competitive dialogue” with would-be partners. The groups will then have to present their projects in August for the prefecture to make a final decision.

Japan plans to initially approve three integrated resorts in the country. Proposals must include a casino, tourism attractions, hotels and meeting spaces.

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