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Europe Online Gambling Market Report 2020-2025 Featuring Major Players – Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson

George Miller

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Europe Online Gambling Market Report 2020-2025 Featuring Major Players - Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson
Reading Time: 2 minutes

 

The “Europe Online Gambling Market – Growth, Trends, and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025).

Growing hardware and software innovations and the rising popularity of casino and sports betting gambling, along with enhanced internet penetration, are expected to drive the growth of the European online gambling market.

The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC.

In order to gain a competitive advantage and compete with the established players, companies are developing innovative offerings in the region. For instance, in April 2019, one of the UK’s leading casino companies, 888 Holdings, had signed up a new gaming partnership with software maker, Microgaming.

Key Market Trends

Desktop Devices Holding The Major Share

Online gaming started on desktop computers, and many online casinos still focus most of their development on making sure that players get a smooth and well-presented user-interface experience. Desktops and laptops are considered to be the most convenient devices for online gambling owing to their bigger screen size. This factor provides the gamer with the ultimate online gaming experience.

One of the major benefits of using the desktop as an option to play online casino is that the number of mobile casino games on offer is significantly fewer than desktop gaming. Moreover, some of the mobile casino games only offer a few selections of the deposit options as compared to a desktop site. However, rising penetration of smartphones, owing to its convenience, is affecting the growth and demand for the gambling market operated through desktops/laptops.

United Kingdom Leading The Market

Sports betting in the United Kingdom is provided by the private sector and is conducted within a very competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, which was formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all fall under the purview of the Gambling Commission.

As per the data published by OfCom (The Office of Communications, United Kingdom) in 2015, 6% of the users aged between 25-34 and 45-54 years engaged themselves in online gambling at least once in every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some of the prominent players operating in the UK online gambling market.

Competitive Landscape

Bet365, 888 Holdings Plc, GVC Holdings PLC, Kindred Group PLC, William Hill PLC, and Betsson AB are some of the major players having a significant presence across Europe. nMany online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers.

For instance, 888 poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. Similarly, William Hill, a bookmaker company located in the United Kingdom, was focused on backward integration, and thus, acquired Grand Parade, a software development company, in 2016.

Latest News

Kalamba Games enters Spain and Latin America with Emara Play

George Miller

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Kalamba Games enters Spain and Latin America with Emara Play
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Kalamba Games titles will soon be live in Spain and LatAm via the Emara Play platform, in a partnership that marks the supplier’s entry into those markets.

Through an integration of Bullseye, Kalamba’s Remote Gaming Server (RGS), Emara Play’s operator partners will soon have access to the supplier’s growing portfolio of slot titles, which come with signature features to increase acquisition, engagement, retention and monetisation.

Kalamba brings some of the most advanced gameplay mechanics and compelling themes available in the market to a wide range of demographics across a vast array of operators worldwide. Top-performing titles include Blazing Bull, Ducks Till Dawn and the Joker games series.

Emara Play has developed a totally new concept in the gaming aggregation sector, making it easier for operators and suppliers to reach maximum user satisfaction. Emara Play’s aggregation platform supplies its extensive operator network with over 400 online casino games and player engagement tools from leading suppliers in the sector.

Tamas Kusztos, Head of Sales and Account Management of Kalamba, said: “Emara Play is one of the most dynamic companies working in Spain and LatAm today and we’re really pleased about giving local players the chance to play our games. This move further emphasises our commitment to regulated markets and significantly enhances the reach of our content.”

Daniel Rubio, CEO of Emara Play, said: “Working with Kalamba means we can now offer some of the most innovative and engaging slot games on the market to our players.

“The Kalamba team understands and meets the needs of a wide range of player demographics and is always striving to be at the forefront of slot design. We’re always really happy to work with a content provider like that and naturally we’re excited at what the future holds.”

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Latest News

GambleAware Publishes Details of Donations Received in 2020/21 Financial Year

Niji Narayan

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GambleAware Publishes Details of Donations Received in 2020/21 Financial Year
Reading Time: 2 minutes

 

GambleAware, the UK’s gambling charity, has published the details of donations for the 12 months ending 31 March 2021. The total for voluntary donations is £19 million.

The figure equates to nearly £9 million more than the donations received in the 2019/20 financial year which totalled £10.05 million. This rise is due in part to a commitment by the top four gambling companies (Entain, William Hill, Flutter and Bet365) to donate £100 million to GambleAware over the next five years. The combined donation received this year by the top four was £15.4 million.

In addition to this core funding, GambleAware received £8.8 million in regulatory settlements. GambleAware has also published a list of companies who supported the Safer Gambling Campaign, Bet Regret, for its second year in 2020. The amount donated came to £3.9 million, alongside media donations from broadcasters.

Zoë Osmond, CEO of GambleAware, said: “This growth in donations is the largest we’ve seen year on year driven largely as a result of the commitment by the ‘Big Four.’ This will enable us to continue and expand our work to ensure evidence-informed services are developed according to need within a robust and accountable system. We will shortly be releasing our commissioning strategy which will detail how we plan to use this increased funding to help keep people safe from gambling harms.

“It is estimated that two million adults in Great Britain are experiencing some level of gambling harm, and research published this year indicated that more than one in three people with a gambling disorder have not accessed any support or treatment. With these donations, we will continue to fund and improve the National Gambling Treatment Service to provide support for those who need it, while working in partnership with many other organisations to increase awareness of support available.”

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Industry News

888 Establishes New ESG Board Committee

Niji Narayan

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888 Establishes New ESG Board Committee
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888 Holdings has established a new Environment, Social and Governance (ESG) Committee of the Board, effective immediately.

The Committee will be chaired by Non-executive Chairman Jon Mendelsohn. Senior Independent Director Anne de Kerckhove and Non-executive Director Mark Summerfield will also be members of the Committee.

The Committee will provide Board-level oversight of 888’s ESG strategy, targets and progress against key performance indicators.

“As a Board, we are committed to ensuring that issues such as safer gambling, the climate change agenda, diversity and inclusion, and community engagement are consistently incorporated into the Group’s strategy and decision making. The creation of this Committee demonstrates 888’s firm commitment to continuous ESG improvements and ensuring sustainable and ethical best practice across the Group’s activities,” Jon Mendelsohn, Chairman of 888 and Chairman of the ESG Committee, said.

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