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SportCaller goes East for Superbet deal

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SportCaller goes East for Superbet deal
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SportCaller, the leading free-to-play (FTP) sports-game provider, has announced its first CIS-facing partnership with Romanian betting giant, Superbet.

As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern European markets.

As the foremost free-to-play provider, SportCaller’s product suite drives engagement through a series of games whose mechanics promote responsible acquisition and retention campaigns. Its unique proprietary platform not only allows Superbet to differentiate its offering from other CIS-facing competitors with bespoke local games, but also provides a strategic solution which works across multiple European jurisdictions, where the tightening grip of regulation has put the squeeze on outmoded bonusing techniques.

SportCaller offers over 100 games across 37 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, it has launched over 60 new games, more than doubling in its active and ongoing operator partnerships along the way. Key architecture – on which every FTP game is created, managed, reported and resulted – has been pivotal to delivering targeted fan engagement around popular local leagues, such as Romania Liga 1 and Poland’s PKO Ekstraklasa.

Adam Shaw, MD (Online) at Superbet, said: “We’re delighted to have secured SportCaller’s services in this new deal. And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.

“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner. Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”

Cillian Barry, MD at SportCaller, added: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole. Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process.

“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”

Eastern Europe

WorldMatch enters Georgia with 170 slots

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WorldMatch enters Georgia with 170 slots
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WorldMatch is very pleased to announce an important step forward in the CIS region expansion.

All of WorldMatch’s games have been declared aligned with the “Georgia Ministry of Finance, Requirements for Online Gaming Systems, Order no 243 as of 1 October 2020“.

WorldMatch’s entire game offer is equipped with captivating in-play animations, hi-quality sound effects and great special features. All the games are available in desktop and mobile portrait version.

The wide selection is one of World Match’s key points, there’s a huge variety of games and every Georgian player will be able to find what best suits him.

Georgia joins the regulated markets where WorldMatch already distributes its games to the best operators, these markets are:

  • Italy;
  • Spain;
  • Portugal;
  • Colombia;
  • Belarus;
  • Bulgaria;
  • UK;
  • Belgium.

“We are glad to announce that WorldMatch can now offer Georgian players a truly great gambling experience on a top technology platform in a safe and secure environment. We’re sure these are just our first steps in the CIS markets and are looking forward to our next ones.” Comments Andrea Boratto, CEO of WorldMatch.

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Eastern Europe

Wazdan grows Romanian footprint with MaxBet.ro

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Wazdan grows Romanian footprint with MaxBet.ro
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Wazdan, the global supplier of igaming products, has reinforced its commercial presence in Romania by partnering with prominent operator MaxBet.ro.

MaxBet.ro was established by a group of casino enthusiasts with a wealth of industry experience to deliver the best online gambling services available to Romanian players. Earning accreditation from Romanian’s gambling authority (ONJN) in 2016, MaxBet.ro is now one of the biggest operators in the market.

Under the agreement, the operator can make the most of a selection of twenty Wazdan’s high quality products, including the popular Power of Gods™: EgyptLarry the Leprechaun and Sizzling 777 Deluxe slots.

The agreement marks another milestone deal for Wazdan, having signed deals with OktagonBet, MeridianBet, Odin Services, Elite24Bet, GG.by, and Twin Casino in recent months.

Alongside its popular slot titles, Wazdan will also be supplying its Unique Wazdan Features, including the enhanced Volatility Levels, giving players the chance to customise the product to suit their needs and preferences, but also allowing MaxBet.ro to choose a default Volatility Level™ for their players.

Radka Bacheva, Head of Sales and Business Development for Balkan and SE Europe at Wazdan, said: “Thanks to MaxBet.ro’s impressive reputation and reach in the Romanian market, the agreement is beneficial for both parties, significantly raising awareness of our profile among players in the country.

“Our products provide both variety and excitement to suit different player preferences, and we are excited to see how they resonate with the operator’s audiences.”

Alexandra Oneata, Head of Product at MaxBet.ro, said: “Our main goal since establishing our brand has been to deliver truly memorable experiences to our audiences.

“We are thrilled to be able to add Wazdan’s renowned slot products to our portfolio, and cannot wait to hear player feedback on how they have been received.”

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Compliance Updates

German Gambling Regulator Appoints Ronald Benter and Benjamin Schwanke as its Leading Executives

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Germany’s new gambling regulator, the Glücksspielbehörde, has detailed its ambition to pursue a dual leadership strategy, appointing Ronald Benter and Benjamin Schwanke as its leading executives.

The Glücksspielbehörde’s dual leadership strategy will see Benter and Schwanke jointly coordinate the organisation’s oversight and activities, with the commission aiming to amass around 110 employees and begin taking full supervisory responsibility of the German market by July 2022.

Prior to joining the regulator, Benter worked for the Ministry of the Interior of the north German state of Schleswig-Holstein – the first state to have moved forward with online betting and gaming – leading and overseeing the regional gaming and municipal business law department.

“Our task for the next one and a half years is initially to set up the authority in such a way that it is able to act,” Benter said.

Schwanke is a previous member of the EU Gambling Expert Group, and most recently held the position of Head of the Hamburg Gambling Authority as part of the city’s Interior and Sports Authority.

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