SportCaller goes East for Superbet deal – European Gaming Industry News
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SportCaller goes East for Superbet deal

George Miller

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SportCaller goes East for Superbet deal
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SportCaller, the leading free-to-play (FTP) sports-game provider, has announced its first CIS-facing partnership with Romanian betting giant, Superbet.

As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern European markets.

As the foremost free-to-play provider, SportCaller’s product suite drives engagement through a series of games whose mechanics promote responsible acquisition and retention campaigns. Its unique proprietary platform not only allows Superbet to differentiate its offering from other CIS-facing competitors with bespoke local games, but also provides a strategic solution which works across multiple European jurisdictions, where the tightening grip of regulation has put the squeeze on outmoded bonusing techniques.

SportCaller offers over 100 games across 37 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, it has launched over 60 new games, more than doubling in its active and ongoing operator partnerships along the way. Key architecture – on which every FTP game is created, managed, reported and resulted – has been pivotal to delivering targeted fan engagement around popular local leagues, such as Romania Liga 1 and Poland’s PKO Ekstraklasa.

Adam Shaw, MD (Online) at Superbet, said: “We’re delighted to have secured SportCaller’s services in this new deal. And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.

“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner. Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”

Cillian Barry, MD at SportCaller, added: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole. Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process.

“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”

Eastern Europe

CT Gaming Interactive launched its content in Belarus

George Miller

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CT Gaming Interactive launched its content in Belarus
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CT Gaming Interactive launched a special selection of its diverse and exciting game content in Belarus. After receiving сertification by the Belorussian regulator recently, the global online content provider`s fine selection of market-leading slot games is live already with the popular online casino grandcasino.by.

The slots include top-performing titles such as 20 Star Party, 40 Treasures, Banana Party, Duck Of Luck, Lucky Clover, and many more.

Lachezar Petrov. General Manager at CT Gaming Interactive, commented: “We are very pleased that our leading slot content is already live and available to the Belorussian players. The strategic agreement opens the door to new future opportunities for CT Gaming Interactive as this market is among our key focuses and this deal is a clear sign of it”. Mr. Petrov added that by further extending the company’s presence across Europe the online brand of CT Gaming is cementing the strategy of being among the key suppliers in regulated markets.

Davtian Rafael, Chief Marketing Officer at gandcasino.by said: “Our team is thrilled to be the platform where online casino customers can experience the amazing range of CT GAMING games. We aim to provide our customers with the most relevant and high-quality content and CT Gaming products meet these high demands. We are absolutely sure that Belarusian users will be able to appreciate the slot games of the provider. The high level of performance, memorable images, and interesting solutions when creating slot games will not leave anyone indifferent“.

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Eastern Europe

Ukrainian Esports Federation launches first ever Ukrainian Esports Cup

George Miller

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Ukrainian Esports Federation launches first ever Ukrainian Esports Cup
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The Ukrainian Esports Federation (UESF) has launched the first ever Ukrainian Esports Cup in partnership with electronics company Eldorado, which will see players from all over the country battle it out in a five-stage championship.

The launch of the first nationwide Ukrainian Esports Cup follows the Ukrainian state’s recent recognition of esports as an official sport. The competition will be held between the 18th January to 28th March 2021 to correspond with the CS:GO season. Participants can enter the championship alone or in a team of up to five players, and the 12 teams which qualify for the final Super League stages will compete for a prize pool of UAH 250,000.

All Super League participants will receive a bonus from the UESF as well as their own bespoke logo, uniform and social media designs. The first round of the Super League will feature round-robin style matches with a bo2 format, with the top six teams going on to the finals to compete in a single-elimination system with a bo3 match format.

Together with its partners, UESF will promote a number of exciting competitions and giveaways. First off strategic partners Parimatch, one of the leading betting operators in the esports market, and ExpertPC, the well-known Ukrainian gaming PC manufacturer, will offer two people the chance to win a powerful gaming PC.

Ivan Danishevsky commented: “The first Ukrainian Esports Cup is a thrilling moment for esports in this country, representing a major step towards Ukraine becoming an esports hub of the future. We can’t wait for the inaugural tournament, which will deliver both pulsating entertainment and a chance for esports talent to breakthrough. We are confident that this is the beginning of what will become the pinnacle of the Ukrainian sporting calendar in the years to come.”

For further information on how to enter the Ukrainian Esports Cup please visit: https://uesf.org.ua/news/202

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Eastern Europe

Stanislav Stanev Resigns from EGT

Niji Narayan

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EGT is the 7th most successful company in Bulgaria for 2019
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Stanislav Stanev, Marketing and Sales Director of Euro Games Technology (EGT), has announced his decision to leave the company and embark on a new career path.

Stanev has been part of EGT for almost 17 years, occupying different positions and becoming Sales and Marketing Director in 2013.

“On behalf of the whole team I thank Mr. Stanev for the shown professional attitude to his work and wish him many future successes,” Vladimir Dokov, CEO of Euro Games Technology, said.

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