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Pragmatic Play Seals Live Casino Direct Integration With Kindred

George Miller

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Pragmatic Play Seals Live Casino Direct Integration With Kindred
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Pragmatic Play, a leading content provider to the gaming industry, has finalised the direct integration of its Live Casino portfolio with leading operator group, Kindred. This new deal enhances an already robust partnership between the two, with the Nordic operator previously integrating Pragmatic Play’s slots.

Kindred will now have direct access to the supplier’s acclaimed Live Casino portfolio which has seen amazing success after the launch of the new Blackjack and Roulette Azure tables, the ever-popular Baccarat and Speed Baccarat, as well as the company’s first game show, Mega Wheel.

Lena Yasir, Vice President at Pragmatic Play said: “Kindred is one of the largest operator groups in the world and we are thrilled to share our products and innovations with them.

“Direct integration allows us to share innovative products, while delivering a chance for big prizes and higher enjoyment to the operator’s players. We continued getting impressive results from our Live Casino portfolio and we’re eager to see how they will perform with Kindred.”

Cristiano Blanco, Head of Gaming at Kindred, said: “Throughout our existing partnership, the stellar work ethic of Pragmatic Play has been rewarding for both parties, and the direct integration of their Live Casino portfolio will allow us to align even closer.

“We know that their state-of-the-art products will entertain our customers for years to come.”

Pragmatic Play releases up to five slots every month, while also delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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Zitro Digital and Oryx Gaming Form New Alliance

George Miller

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Zitro Digital and Oryx Gaming Form New Alliance
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Global gaming supplier Zitro has partnered with leading iGaming platform provider and content aggregator ORYX Gaming to add its growing games portfolio to ORYX Hub.

Through the deal, Zitro’s content will become available to ORYX’s extensive network of operator partners across the globe via ORYX Hub, a platform featuring 10,000+ casino games from 100+ providers.

Zitro Digital offers a wide range of popular online content including world leading video bingo games and player favourite slot titles.

Sebastián Salat, CEO of Zitro, said: “Accelerating the growth of our digital business is one of our main goals to further position Zitro as a leading global gaming provider. We are immensely excited about this new collaboration with ORYX Gaming, which will broaden our reach and will significantly benefit all stakeholders while giving more players access to our high-quality games that provide a fun and exciting experience.”

Matevž Mazij, Managing Director of ORYX Gaming, said:  “ORYX Hub offers one of the most extensive portfolios of online gaming games on the market and we are always looking for fresh new content to add. With Zitro, we have found an excellent game supplier, with outstanding performance in both online and land-based markets. Zitro’s cutting-edge technology combined with the great team of people in the business creates the perfect environment for a successful alliance.”

 

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eSports

Former ESL Executive Charlie Allen Launches Esports Agency “Road House”

Niji Narayan

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Former ESL Executive Charlie Allen Launches Esports Agency “Road House”
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Charlie Allen, former director of global brand partnerships at ESL, has launched a new commercial esports and gaming agency, Road House.

The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming industry. Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.

“Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” Charlie Allen said.

“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”

The commercial agency works with clients on RFPs from across both the endemic and non-endemic world, and the appetite to reach new millennial audiences that these brands have never managed to reach before is definitely on the rise.

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Affiliate Industry

XLMedia Announces Plans to Recover Casino Vertical

Niji Narayan

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XLMedia Announces Plans to Recover Casino Vertical
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Global digital performance publisher XLMedia has provided an update for the year ended 31 December 2020.

For the Full Year 2020, XLMedia expects to deliver revenue of approximately $54.5 million and adjusted EBITDA of approximately $11.5 million (excluding transformation costs and share-based payments).

As detailed in the first half results in September, the Company is pursuing a multi-track approach to recovering the Casino vertical, where a number of sites were penalised by Google early in 2020. This process is being carried out in conjunction with a fundamental rationalisation of the asset portfolio, significantly reducing the overall number of sites and upgrading the quality of those remaining, with a concentration on highly-engaging content and enhanced functionality to drive increased traffic and build consumer loyalty.

The approach to recovering the Casino vertical is an orderly combination of, i) submitting to Google for reconsideration certain sites which have been rebuilt in-house or in conjunction with a partner, ii) developing some entirely new sites, where this is the better strategic option, iii) de-indexing sites which are immaterial and may have a negative impact on the authority of the premium websites, and iv) disposing of sites which no longer fit with the direction of the business.

“We have now completed the core development work on all the rebuilt sites we will take forward and have commenced the submission process to Google for reconsideration. To date, we have been successful in having the penalty removed for three of the ten sites we wish to recover, Casino.pt, Casino.gr and CasinoKiwi.co.nz. Learnings from both successes and initial rejections are being applied to the ongoing refinement of the remaining sites and we will resubmit those sites in due course. We will provide a further update on the Casino recovery process with the Financial Results for the Year Ended 31 December 2020, currently expected on 13 April 2021,” XLMedia said.

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