Free-to-play specialist unveils ingenious new football game to improve fan engagement for rising-star operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out a cutting-edge game, The Ladder, to instant acclaim and spikes in fan engagement for UK operator, Virgin Bet.
The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. The Ladder is a live-quiz product, tailored exclusively to Virgin Bet’s thriving Sports base, which asks customers to test the strength of their football general knowledge and compete over 10 questions for a wide range of easily-attainable free bets or prizes which are awarded at the start of any given weekend.
In order to collect, players must submit their answers within a 10-second timeframe, as a live countdown clock unwinds for each question. However, true to the quiz’s easy-trigger nature, players can enjoy a helping hand from a series of Power-Ups which offer them valuable lifelines as they progress through the game. These unique features include Go 50-50 (taking away two multiple-choice answers), Free Pass (the answer is automatically provided) and Extra Time (extending the time permitted to submit an answer).
Incorrect participants slip down The Ladder for the day or week, while correct respondents are required to complete the full 10-question course to win their share of a big prize pool, or one of many other smaller free bets. The signature limited-time countdown, coupled to varied question-alternating functionality and a deep well of topical football data, guards against system-manipulation and improves the customer experience with its fun, intuitive gameplay.
SportCaller has also added live leaderboards, which update in real-time, allowing players to keep track of their performance and join in a daily battle for bragging rights against their friends or peers, thereby organically driving brand loyalty, repeat visits and core retention for Virgin Bet.
This innovative live-quiz product showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain player engagement and digital dwell-time. Accordingly, it constitutes another agile and timely component for the market-leading supplier’s progressive portfolio and marketing strategies for both leading operators and media partners.
Cillian Barry, MD at SportCaller, said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.
“Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that’s very encouraging to witness – in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It’s vital for our industry to promote consumer protection and education.”
Richard Leask, Marketing Director for Virgin Bet, added: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.
“SportCaller offer us flexible formats that responsibly sustain players’ attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder.”
SportCaller has now launched almost 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America. In the past 12 months it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.
Week 31/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil and ReelPlay have joined forces to launch the latest release by Hot Rise Games, Monsters VS Gigablox™. The title sees an epic battle of monstrous proportions taking place across a devastated city and features huge creatures fighting across the 6×6, 50-payline grid. As with all games incorporating the popular Gigablox™ Game Engagement Mechanic (GEM), an oversized symbol will land on every spin, which can be anything from 2×2 to 6×6 in size.
Franco Digital is challenging players to capture the beauty of nature in Wild Shot, a new online slot adventure that combines risk-taking and photography in a safari setting. Players aim to survive the wild animals of the savannah to take striking images in this five-reel, three-row and 20-line game that has been designed to keep intrepid explorers on the edge of their seats.
Swintt, are inviting players to soar above the clouds in their latest Win Eagle slot – a brand-new Premium release that features max wins of 800x the selected stake and a Wheel of Fortune bonus that can pay out MAXI jackpot prizes. Played out on a traditional 3×3 reel matrix, Win Eagle draws on the iconic design elements of classic land-based slots and gives them a modern twist with the help of state-of-the-art visuals and innovative features.
Relax Gaming, has lit the fuse on its most recent game to feature its progressive jackpots, Wild Chapo Dream Drop. In a slot that is as volatile as the titular character’s stash of explosives, Expanding TNT Wilds, Sticky Wild Re-Spins and Bonus Bomb symbols bring blazing win potential to the base game. Three bonus symbols earn players a drink inside Chapo’s bar where bombs are stored until the very last free spin.
Wizard Games is presenting players with a rare opportunity to experience the most sacred of temples in its epic new adventure Amun Ra – King of the Gods. The 5-reel, 4-row slot is centred around the mythical figure of Amun Ra, the Egyptian god of the sun and air, who challenges players to prove they are worthy of being in his presence. Rich rewards are possible within a slot that is packed with bonus features, with split symbols that can deliver huge payouts up to 40.000 ways.
Blue Guru Games presents Treasure of Tengshe, a game with expanding wilds, fizzing firecrackers and an ancient serpent sky-dancing and devouring fireworks. This high-volatility, 50 payline slot will be leaping and twisting onto the Oryx Hub Platform. Blue Guru has been making a bang in the gaming space with a series of highly engaging slots with cinematic audio-visuals.
iSoftBet, welcomes players back to the stunning African Savanna in classic cascading experience, Majestic Megaways Extreme 4™. The action-packed title sees a top-performing game given the Quad Action treatment, meaning that four reel sets are in play on every spin, multiplying the excitement and payouts considerably.
Play’n GO call in the luck of the Irish in the latest addition to their popular series of leprechaun titles, Leprechaun’s Vault. Larkin the Lucky Leprechaun – although his luck seems to have run out in this story – has had the keys to his magical vault stolen by the mischievous fairies of the fen. A classic 5×3 reel online slot with the potential to award players x9000 their total bet is clear, fun and easy to understand from the first spin.
Can you handle the heat? That is the question being asked of players in Hot Chilliways, the latest slot to be developed in partnership with Hurricane Games via Stakelogic’s innovative Greenlogic® Programme. This is a video slot that turns up the heat and with players encouraged to experiment with some seriously spicy win combinations.
Evoplay casino games provider has announced a new video slots game release, inviting players to run with the pack in search of tasty wins in its latest release, Wolf Hiding. Players will need to search for hidden riches revealed by the moonlight in the enigmatic woods, and to heighten the excitement, the title features a Mystery symbol, allowing players to clear the clouds and open up the starry night sky, triggering the Full Moon feature that delivers impressive wins.
Playson, the fast-growing digital entertainment supplier, has enhanced its Timeless Fruit Slot collection with Ruby Hit: Hold and Win, an immersive slot that offers a fresh take on the supplier’s popular Bonus Game. The 3×3 slot encompasses eye-catching visuals with a range of beautiful fruit and gem-stoned symbols, while the title’s Wild appears as the iconic Red Sevens.
BGaming announces a competition for streamers with a $15 000 prize pool
BGaming launches its first competition for online slots streamers with a $15 000 prize pool. The competition will be held online between August 10-31, challenging participants to collect particular winning combinations and emotional moments while streaming BGaming slots on Twitch and Youtube.
To enter the BGaming Streamers Race, a participant should have a Twitch or Youtube account and stream any of the three following BGaming slots: Bonanza Billion, Lucky Lady Moon Megaways, and Aztec Magic Bonanza between August 10-31. There are no limitations on which online casino to choose for streams, and no pre-registration is needed.
Leaders of the Streamers Race will be determined according to the submitted results in the following nominations: Multiplier Hero, Scatters Champion, and the Greatest Showman. The Multiplier Hero category will reward streamers with the biggest sum of submitted multipliers collected on streams during the race period. The Scatters Champion category will challenge streamers to collect six scatters in the slots and be the first to submit the result. The Greatest Showman category will allocate submissions of the most exciting video moments captured during the streams.
Participants of the Streamers Race will be able to submit results in multiple categories and track their leaderboard positions in real-time on the official website of the Streamers Race. Leaders of the Race will raffle off the prize fund of $15 000.
Kate Puteiko, Product Marketing Lead at BGaming, commented: “We see significant changes in our player’s persona: the average age of our players is shifting from thirty to twenty years old. This new generation of slots fans is pushing the development of the streaming community, making streamers trusted influencers in the industry. We see a growing interest in our games from streamers, and of course, we are interested in encouraging them to play our games more. Support and development of the streamers community are among our priorities, and you’ll see even more events for streamers powered by BGaming.”
BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device.
Online Casino Regulation
In Great Britain, the Gambling Commission issues gambling licenses, regulates, advises and guides players and gambling businesses. There are three licensing objectives set out in the Gambling Act 2005.
- To prevent gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime.
- To ensure that gambling is conducted fairly and openly by operators
- To protect vulnerable people, including children, from exposure to gambling.
The UK Gambling Commission is responsible for all licensing applications meeting the above objectives.
How The UK Gambling Commission Regulates
- By licensing gambling businesses
- By licensing those who work in the gambling industry in specific roles
- The UK Gambling Commission sets out Licence Conditions and Codes of Practice
- The UK Gambling Commission carries out enforcement action and prosecution work if an individual of a business breaches tier licence conditions.
- By working closely with the gambling industry to raise standards
- The UK Gambling Commission provides advice to players and the public.
Why Regulation is Important
The UK Gambling Commission aim to make gambling safer. A spokesman from NewCasinoSites.me.uk stated, “vulnerable people in our society must have protection from those sites that did not responsibly operate gambling businesses. However, all gambling businesses must now sign up to GAMTOP (the self-exclusion scheme,) allowing consumers to exclude themselves from all online gambling for some time has helped raise the standard of UK online casinos”.
How to Find a Responsible Online Casino
Before you decide to transfer any money into an online casino account, there are some things you should check.
- The online casino should hold a British Gambling Commission licence displayed on the website. The license number should be clickable and links you to the UK Gambling Commission public register. Make sure that the details of the licence match the public register
- You should be aware of restrictions on bonuses or promotional offers like a minimum spend level (before you can withdraw winnings.)
- You should be able to find the online casinos’ addresses, all trading names, current licence status and website domain names easily.
- Each game has its terms and conditions. These will help you understand what you are betting on before making an informed choice.
How The Gambling Commission Can Enforce its’ Regulations
On the 3rd August 2022, the Gambling Commission fined LeoVegas £1.2m after finding the operator guilty of anti-money laundering and social responsibility failures in the UK.
LeoVegas is also subject to an audit and handed an official warning to ensure that it is administering social responsibility and anti-money laundering protocols.
LeoVegas failed on several points to meet the UK Gambling Commissions Regulations.
- The operator set six hours as the point at which customers were made to take a 45-minute cool-off period without explaining how playing for six hours was the point at which harm may occur.
- Leo Vegas relies too heavily on ineffective threshold triggers and inadequate information regarding how much a customer should be allowed to spend (based on income, wealth or any other risk factor.)
- The inappropriate controls allowed significant amounts of spending to take place within a short time without LeoVegas knowing anything about their customer’s financial situations.
- The financial triggers for anti-money laundering reviews were set too high to effectively manage money laundering (or terrorist financing risks.)
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Week 31/2022 slot games releases
BGaming announces a competition for streamers with a $15 000 prize pool
Online Casino Regulation
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