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Virgin Bet is Chester’s New Partner & Title Sponsor

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Chester Racecourse has announced a new partnership with Virgin Bet and LiveScore Bet, part of LiveScore Group, a dynamic force in the sportsbook industry. As part of this collaboration, Virgin Bet will become the title sponsor of the Autumn Racing Food & Drink Weekend on the 13 and 14 of September. The event will now be known as the Virgin Bet Autumn Racing Food & Drink Weekend.

The Saturday meeting, a Premier Raceday, will feature a thrilling seven-race card with a total prize pool of £290,000. Virgin Bet and LiveScore Bet will sponsor three key races, including the prestigious Listed Stand Cup Stakes and the Watergate Cup, a Class 2 Heritage Handicap.

A firm supporter of racing, LiveScore Group’s partnership with the world’s oldest operating racecourse was first established last month, when Virgin Bet and LiveScore Bet sponsored two races at Powells Jewellery Ladies Day: The Virgin Bet Chester Stakes and The LiveScore Bet Handicap Stakes.

Virgin Bet’s Personal Safety Partner, WalkSafe, will also be integrated as part of the race weekend sponsorship. This inclusion will improve the experience and the safety of all spectators at Chester Racecourse with the aim of creating a more inclusive and welcoming environment for all.

WalkSafe is an app developed to provide a variety of safety measurements via a user’s device, which will give increased confidence and peace of mind when travelling to and from the racecourse.

Dominic Vye, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Chester Racecourse.”

“Being the oldest racecourse still in operation, Chester holds a special place in the hearts of racing enthusiasts, and we are excited to now be a part of the Autumn Racing Food & Drink Weekend and help deliver an unparalleled sports betting experience.”

Kate Dawson, Commercial Director at Chester Racecourse, said: “Virgin Bet and LiveScore Bet are committed to being leading players in horse racing, so we are naturally delighted to announce their partnerships with our racecourse.

“The Saturday of our Autumn Racing Food & Drink Weekend features a fantastic card of racing; with the Virgin Bet Stand Cup Stakes and LiveScore Bet Watergate Cup both being broadcast on ITV and Sky Sports Racing.

“There are many opportunities to explore through this partnership and we look forward to working with Virgin Bet to bring those to fruition.”

Latest News

Altenar extends partnership with Swish Analytics to upgrade baseball betting offering

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Altenar extends partnership with Swish Analytics to upgrade baseball betting offering
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Leading sportsbook provider enhances US sports portfolio with expanded markets and micro-betting features

Altenar, a leading sportsbook and iGaming software provider, has extended its partnership with Swish Analytics to significantly upgrade its baseball betting markets, further strengthening its focus on US sports.

The Major League Baseball upgrade builds on Altenar’s existing offering, which includes same-game parlays, player specials, and pitcher lines. Powered by its partnership with Swish Analytics, the supplier is adding fast markets and micro-betting options, allowing players to wager on outcomes such as the next pitch, number of runs or speed of next pitch.

Founded in 2014, Swish Analytics is a leader in the US sports analytics, betting and fantasy sports verticals, renowned for its next generation predictive data products across the core four US sports. The provider has built its top-tier reputation as an Authorized MLB Data Distributor in the States since 2019.

Looking ahead to the 2025 MLB season, Altenar will expand its platform with live same-game parlays and live player specials, giving operators even more tools to engage baseball bettors.

These enhancements will provide Altenar’s operator partners with a broader range of betting options and reinforces the provider’s commitment to delivering tailored and engaging solutions for the US market.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “We have invested heavily to create a great US product. At Altenar we’ve already built a top-tier offering for American football, ice hockey, and basketball, and this baseball upgrade completes the final piece of the puzzle.

“These new features will secure a competitive edge for our partners in the US sports betting market, providing them with more dynamic and engaging options.”

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Aquisitions/Mergers

FDJ’s tender offer for Kindred succeeds, creating a European gaming champion

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FDJ’s tender offer for Kindred succeeds, creating a European gaming champion
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La Française des Jeux (FDJ) announces the success of its tender offer for Kindred Group plc, a leading player in the online betting and gaming sector in Europe.

At the end of the offer period ending on 2 October, 195,659,291 Kindred Swedish Depository Receipts (SDRs), representing 90.66% of the Group’s capital, were tendered. FDJ had also acquired 2,400,000 Kindred SDRs directly from Veralda, representing 1.11% of the Group’s share capital.

With the condition precedent of controlling more than 90% of Kindred’s share capital1 fulfilled, FDJ decided to complete the acquisition of Kindred Group plc. Settlement-delivery for Kindred shareholders who have tendered their SDRs to the offer will take place from 11 October and FDJ will implement a squeeze-out procedure on Nasdaq Stockholm.

In addition, FDJ announces that it is extending its offer until 18 October 2024 at 5 p.m. CEST to enable Kindred shareholders who have not tendered their shares to do so on unchanged terms, i.e. SEK 130 per SDR. Settlement and delivery will take place from 29 October.

Kindred is one of the top five online betting and gaming players in Western Europe, present in seven of the top ten European markets, chief among them the Netherlands, the UK, France, Sweden and Belgium. It offers a comprehensive online offering (sports and horse betting, poker and casino), operating brands such as Unibet and 32Red.

This transaction of nearly €2.5 billion creates a European champion with a diversified and balanced profile, based on monopoly activities, primarily lotteries, in France and Ireland, and on online sports betting and gaming activities open to competition in Europe.

The new combined group resulting from this offer will generate around 26% of its revenue internationally, and its online gaming range open to competition will account for around 27% of its business.

Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “I am delighted to announce today the acquisition of Kindred, a leading European player in the competitive online betting and gaming sector. Kindred has strong brands, recognised technological excellence and an attractive growth and profitability profile, all of which will bolster FDJ’s strengths. The two groups also share high standards for responsible gaming and a business model that combines performance and responsibility. This acquisition creates a new European champion that intends to pursue its strategy of sustainable and profitable growth for the benefit of all its stakeholders.”

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Latest News

Amusnet Releases 10 Vampire Bites

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Amusnet has released its new online slot game, 10 Vampire Bites.

The game has 11 symbols scattered across 5 reels and 10 paylines. The video slot game also showcases a hauntingly beautiful gothic design that immerses players in a world of mystery, while the atmospheric soundtrack further enhances the eerie experience, drawing players deeper into the chilling narrative.

Expanding Wild

Watch out for the Dracula symbol, which is the Wild and appears only on the second, third, fourth and fifth reels to substitute for all symbols on the same reel.

Win Multiplier

Landing 9 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x3.

Landing 12 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x4.

Landing 15 of a kind from A or K, or Q, or J on all reels multiply the player’s total game win by x5.

Only the highest multiplier win is paid.

Bonus Spin Mode

During the base game, the player can be granted some free bonus spins.

Gamble

Play the game and multiply the winnings through the Gamble Feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

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