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YAS HEAT ESPORTS partners with Microsoft to accelerate regional superstar esports talent

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YAS HEAT ESPORTS partners with Microsoft to accelerate regional superstar esports talent
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Abu Dhabi team enhances burgeoning list of global partners and YAS HEAT continuing stream of successes

YAS HEAT ESPORTS has today announced an exciting new technology partnership with Microsoft, that will see the companies working together on a series of activities focused on accelerating the digitization of virtual racing in the region. The initiative will progress and develop the next generation of virtual racing superstar talent in the rapidly expanding world of esports.

“Esports has rapidly developed into a billion-dollar industry and is continuing to expand. This advanced form of immersive virtual sport has now entered the mainstream in the UAE, with fresh talent from across the region increasingly making their global mark,” said Leila Serhan, Public Sector Director at Microsoft UAE. “The Microsoft Intelligent Cloud will provide an infrastructure that will enhance virtual gaming and enable fans to collaborate with improved performance, speed and agility – empowering them to achieve more.”

The collaboration with esports experts YAS HEAT will engage a UAE-centred audience and see a number of exciting activations, involving professional esports drivers and the global racing hub of Yas Marina Circuit where the team is based. YAS HEAT will accelerate digitization by adopting the future of the Sports Science offered by Microsoft Intelligent Cloud. The team will also be sporting the Microsoft logo across team kit and car liveries.

Microsoft joins YAS HEAT ESPORTS at an exciting time, following driver announcements across iRacing, Gran Turismo and the V10 R-League. The team is continuing to forge a path in the ultra-competitive arena of virtual motorsport, having recorded victories across all three platforms.

“We have great ambitions for our esports programme,” added Saif Al Noami, Acting CEO ADMM. “Across YAS HEAT as well the Global Racing Series. Partnering with Microsoft is testament to the collective vision and best in class partnerships and talent principles that are making this project such a success. We welcome Microsoft on-board as a main Primary Partner and look forward to executing that vision together”.

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UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

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UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP
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PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.

Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.

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Global Esports Federation joins UNESCO Chair on Governance & Social Responsibility

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Global Esports Federation joins UNESCO Chair on Governance & Social Responsibility
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The Global Esports Federation is honored by the appointment of Thanos Karagrounas, GEF’s Executive Director, Strategy & Impact, as a member of the Advisory Committee of the UNESCO Chair on Governance and Social Responsibility in Sport.

The UNESCO Chair was established in June 2023 with the long-term aim of fostering an integrated system of research, education, and training to enhance the quality of governance practices within the sport industry and advocate socially responsible program designs that prioritize sport as a core component.

As a global leader in the realm of sustainable development and social impact, Thanos Karagrounas has been appointed to play a pivotal role in the Advisory Committee, co-coordinating one of the six strategic pillars on esports.

“It is a distinct honor to be a member of this esteemed group of internationally renowned experts. The opportunity to combine our diverse experiences and perspectives will contribute to the Chair’s objectives. The inclusion of esports as one of the UNESCO Chair’s six strategic pillars, underscores the important role GEF is playing in the governance and social responsibility realm and our commitment towards making an impact on a global scale.” ~ Thanos Karagrounas, GEF Executive Director, Strategy & Impact

The GEF convenes its #worldconnected esports community, harnessing the energy to drive meaningful progress. As a member of the Advisory Committee, the GEF looks forward to contributing its expertise to accelerate its overall contribution to the UN Sustainable Development Goals.

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Stryda VALORANT Nordic Clash partners with talents for the Grand Finals

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The upcoming Stryda VALORANT Nordic Clash Grand Finals promise an unforgettable experience thanks to their talented hosts. Nonno “Nymy” Rydgren, a well-know esports player and content creator for Fnatic Network, will team up with Melanie “Yuna” Hecht, the Captain & Flex IGL for Heat Esports, to guide viewers through the thrilling event.

Stryda VALORANT Nordic Clash is part of the VALORANT Championship Tour OFF//SEASON in partnership with Riot Games, and it’s open to all skill levels with a prize pool of $20,000. The Qualifiers are now over, and the Grand Finals are set for December 9th and 10th, with a live stream on Sunday, December 10th.

In an exclusive interview, Nymy and Yuna shared their journeys, memorable moments, team predictions, and advice for aspiring gamers. They also emphasized the importance of women in gaming and the potential for mixed-gender teams in esports.

Nymy encouraged female players: “Keep grinding, keep your mental up, keep pushing, and don’t give up. There are so many talented GC players out there and hopefully, in the future, we get to see mixed teams competing together. The GC scene is so wholesome and supportive which is lovely to see and experience.”

Yuna added, “Riot is doing a great job in supporting the game-changer scene. In the future, I can definitely see mixed teams too on VCT stages. For the lovely ladies, don’t give up, keep improving, go for your goals, get an aim routine, watch VODs and you will be able to play on stages with some practice.”

The Grand Finals promise exciting matches, featuring standout contenders like OnlyFins and Wintermint. Watch the action live on December 10, 2023, on the tournament’s Twitch channel. For highlights, visit their YouTube channel. Stay connected with the hosts here:

Nymy on Twitch and X (Ex Twitter)
Yuna on X (Ex Twitter)
About Stryda VALORANT Nordic Clash:
Esports powerhouse Stryda has again joined forces with RIOT Games to announce the Stryda VALORANT Nordic Clash championship. This much-anticipated tournament calls on gamers of all levels to showcase their skills against one another across the Nordic region.

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