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Soft2Bet levels up player conversions with Enteractive

George Miller

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Soft2Bet levels up player conversions with Enteractive
Reading Time: 2 minutes

 

(Re)Activation Cloud tech innovator to have focus on Nordics 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new  collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.  The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services.  We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected.  With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

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BetConstruct Launches New Promo Campaign for Sportsbooks

Niji Narayan

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BetConstruct Launches New Promo Campaign for Sportsbooks
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To broaden player appeal and expand operators’ reach, BetConstruct has launched “HomeWork,” a new promo campaign for Sportsbooks.

As a part of a player acquisition strategy meticulously developed for partners, BetConstruct creates a special assignment to be provided to players via sportsbook.

A very literal homework can be assigned to the bettors by an operator. With this additional player engagement channel also comes the configuration layout for operators to customise the assignments and track the results.

The tasks include, but are not limited to predicting the outcome of different markets like match result, goals total, handicap and so on. The participants are given 24 hours for a regular task and get a new one in case the previous has been annulled. Upon completing the homework and depending on the number of correct predictions, bettors receive rewards from the total prize pool of the promotion.

HomeWork is an excellent fit for forward-thinking partners who seek to provide extraordinary sportsbook experience alongside traditional well-loved betting. The new enhancement is set to contribute to the profits of any sportsbook businesses, creating an involving experience for the players and prolonging their sessions on operator’s website.

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CT Gaming Interactive introduces Lady Emerald

George Miller

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CT Gaming Interactive introduces Lady Emerald
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CT Gaming Interactive released a new Asian-themed slot game as of 1st of March.

With simple and intuitive gameplay, the newest game Lady Emerald is ideal for all kinds of players. The beautiful Asian-inspired graphics of the game brings the charm of the East to the player’s fingertips in an instant.
Asia is a world full of ancient customs, arts, beautiful scenery, mystical women, and treasures. Lady Emerald has to offer all of it. The style is traditional and the payout mechanism is standard.

All winnings except the scatter payouts are paid from symbols on the paying line where the bet is placed, and the symbols must have adjacent positions on the line from left to right.

The maximum winning is 500xTotal bet. Three, four, or five Scatters in the form of the Yin and Yang symbol placed at random on the screen pay out the winnings. The shining emerald eyes of the Emerald Lady enchants when appearing as a Wild symbol.

Allow your players to fall under the spell of the Emerald Lady. They will be dazzled by the shimmering wins and the enthralling gameplay. 

Volatility: High

Reels: 5

Winning lines: 40

RTP: 95.45%

Top Award: 500

Bonuses and features:

– Wild
– Scatter

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Booongo goes live with Betmaster

George Miller

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Booongo goes live with Betmaster
Reading Time: < 1 minute

 

Developer rolls out game offering with upcoming sportsbook brand

Global online slots developer Booongo has partnered with sportsbook and casino operator Betmaster in a deal that will bolster its presence across the globe.

Established in 2018, Betmaster boasts a market-leading UI/UX interface, as well as easy site navigation and speedy betting placement. The brand continues to grow its reach in markets worldwide.

As part of the new partnership, Betmaster’s customers will now benefit from Booongo’s impressive portfolio of high-quality Hold and Win titles, including top-performers Dragon Pearls, Beast Saga and Aztec Sun.

The deal highlights Booongo’s ambitions to strengthen its foothold in new territories, following on from a series of recent commercial deals that have reinforced the supplier’s presence in Latin America, Europe and Asia.

Sebastian Damian, Commercial Director at Booongo, said: “This partnership with Betmaster will provide us with more opportunities than ever before in a range of previously untapped markets.

“We are excited to see how our growing library of Hold and Win titles are received by Betmaster customers and look forward to enjoying this successful partnership.

Alex Botezatu, Chief Operating Officer at Betmaster, said: “We are delighted to go live with Booongo’s renowned portfolio of slot titles in a partnership which will provide endlessly winning entertainment to our customers.”

“The deal is another step in the right direction for Betmaster as we continue to build out our comprehensive game offerings with trusted partners.”

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