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SoftSwiss Affiliate Platform expands to 4 new third-party clients


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The SoftSwiss Affiliate Platform, recently singled out under the brand name Affilka, has inked deals with 4 new third-party clients, with the very first one being a multi-cryptocurrency casino platform BC.Game. These agreements are significant milestones for Affilka’s product growth and distribution.

Affilka, an Affiliate Platform designed by SoftSwiss, is a reliable, safe and trustworthy standalone tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.

Affilka has shown amazing results working with a variety of brands operating on the SoftSwiss Online Casino Platform. Now it keeps on actively expanding its client portfolio. And as a result Affilka signed a deal with BC.Game in Q4 2020. The third-party platform integration is a significant milestone for Affilka in breaking new ground and strengthening its global footprint.

We are extremely excited to introduce our very first third party client BC.Game who expanded our business partner network within Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan. The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets”, noted Anastasia Borovaya, Affilka Product Owner at SoftSwiss.

Additionally, BC.Game has recently signed a cooperation agreement with another SoftSwiss sub-brand Game Aggregator. The deal will include the delivery of various slot games produced by BGaming and 50+ other popular game providers.

Affilka continues to gain momentum enhancing the solution with even more new features as well as collaborating on new interesting projects with major industry players.

Find out more about Affilka here: https://www.softswiss.com/affiliate-management-platform/

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Rank Announces Interim Results for the Six Months Ended December 31, 2022

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Rank Group has announced its interim results for the six months ended December 31, 2022, in which net gaming revenue grew 2% year on year with 9% growth in digital offset by weakness in Grosvenor venues, which declined 5%.

John O’Reilly, chief executive, said: “The recovery from the severe impact of the pandemic on our UK venues businesses, Grosvenor and Mecca, has certainly been slower than we anticipated.

“Since lockdown we have faced a huge increase in energy costs, high wage inflation, the slow return of overseas visitors to London and the increasing pressure on consumers’ discretionary income.

“We have also experienced a continued tightening of the regulatory environment, particularly in regard to affordability restrictions on customers.

“However, trading is improving as we invest in the quality of our products and properties, introduce new gaming concepts for our customers, reduce the level of intrusion in managing customer risk and reintroduce lapsed customers to the fun and excitement of our gaming experience.”

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Enteractive Appoints John Foster to Head of Sales Role

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Enteractive Appoints John Foster to Head of Sales Role
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Enteractive, the leader in iGaming retention and engagement services, has appointed John Foster to Head of B2B Sales, Europe and Asia, reporting to Chief Business Officer Andrew Foster.

John brings a wealth of sales knowledge to this role with over 20+ years of experience across multiple sectors including iGaming, Advertising, and Media & Hospitality. Prior to joining Enteractive, John previously worked with leading industry names such as iGamingGroup.

The appointment will further strengthen Enteractive’s B2B team as the company expands into regulated markets around the world, delivering retention and reactivation services to drive active players for a growing number of leading operator brands.

Andrew Foster, CBO, commented, “In the last year Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services.   With the combination of  John’s sales and iGaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.”

John Foster added, “Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players.  2023 looks set to be a busy year for the industry, and that means more opportunity for Enteractive to deliver our unique services to new clients across multiple markets.  I’m excited to join the leading player in this field.”

From the provision of unrivalled infrastructure enabling one-to-one engagement with players, to the development of more specialised technologies, including SMS, email, and webapps, Enteractive’s suite of services drive active players and, in turn, increase bottom line revenues.

Enteractive’s proprietary (Re)Activation Cloud technology platform brings operators a fast and seamless integration of selected player databases, providing native-language sales agents to offer ‘real-human’ personalised engagement with players in each market.

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.

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WorldMatch partners with Bull Gaming

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WorldMatch partners with Bull Gaming
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A new collaboration of great importance for the Italian gaming market is born and it is the one between WorldMatch, a leading company in the online gaming sector, and Bull Gaming.

This was announced by Eng. Francesco Gatti CEO of Bull Gaming and Andrea Boratto, CEO of WorldMatch.

“The signing of the distribution agreement for 10 games for the Italian market is only the first step of a collaboration that I hope will be as profitable as possible for both companies.” says Gatti: “All the games will therefore be available in the coming months on the best gaming portals and are part of the WorldMatch offer. We are extremely satisfied with the agreement reached. We will be able to offer the player a quality gaming experience and the partnership with WorldMatch will allow us to make the most of our work. Some of our games are born in collaboration with McArthur Games (a Scottish company that was already a gaming manufacturer) and we are happy to be able to share our new experience with them too”.

Some games have already been released on the terrestrial platform AWP with other brands enjoying great success, success that Bull Gaming now expects to replicate on the online market.

“WorldMatch is thrilled to welcome Bull Gaming to the SlotBar® family. We are proud to be able to contribute to their online expansion and confident that this partnership will be mutually beneficial and will offer players the best experience possible.” Comments Andrea Boratto, CEO of WorldMatch.

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