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Playson Increases European Takeover with Sportingtech

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Playson boosts Free Spins feature with innovative enhancements
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The casino provider Playson has recently just managed to secure a collaboration and content deal with the provider Sportingtech. This partnership has added to the casino software provider’s footprint over Europe and its presence within the gambling industry. Through this acquisition, it is said that there will be some newly released slot titles that will directly be made into a premium portfolio for players of the community that Playson engages. 

If you are wondering where Playson stands in terms of gambling sites access, check out the Rated Betting Sites to analyse the current betting trends in the UK, where Playson as a provider is involved.

The companies will be operating under the Malta Gambling Authority licensing in addition to Sportingtech’s Omni channel gaming platform, which will provide consumers with an overlooking insight on all the diverse content that is up for grabs where Playson is involved. This platform will ensure for easy access and will ultimately strengthen the brands together as one.

The latest commercial deals had highlighted how out there Playson have been with their gaming periods across Europe and in other extensive regions. Many are now anticipating the slot deals and creations that are currently under works and awaiting release from the brand themselves. The slot titles and release dates are yet to be released.

The sales director at Playson had taken the time out to comment on how delighted Playson was to be taking the step forward and signing a deal with Sportingtech. Speaking on behalf of all the brands, he believes that the brand will have nothing but success in the partnership to come across the network that is proposed. He also believes that this will strengthen the networking potential for Playson, due to the contacts that Sportingtech have within all of Europe, Latin America and African regions. This will ensure they attract a larger customer base for the near future, in addition to a wider access of Playson services to more and more players that are wanting of it.

The operations manager at Sportingtech also commented on behalf of the partnership, by saying that he is proud of Playson for continuously increasing their brand awareness and great relationship with brands across Europe. They have long been one of the top iGaming providers of the year 2020, so this will surely help the brand to develop even further economically. The games they cater to are of a classical design and therefore will be a welcomed addition to the portfolio of Sportingtech.

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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