Better Collective becomes majority owner in Mindway AI – European Gaming Industry News
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Better Collective becomes majority owner in Mindway AI

Zoltan Tundik

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Photo by Franki Chamaki on Unsplash
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Better Collective increases its ownership to 90% of the shares in Mindway AI that specialises in software solutions based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling. The investment supports Better Collective’s ambition to make betting more safe.

As of January 1st 2021, Better Collective has exercised its option to acquire a further 70% of the shares in Mindway AI for a total price of 17 million DKK. The acquisition follows a preliminary investment made in 2019 where Better Collective acquired 19.99% of the company for 4 million DKK. With the new investment, Better Collective now holds 90% of the shares in Mindway AI, whereas the reimaing 10% is held by Kim Mouridsen, Founder of Mindway AI and Professor at Aarhus University.

CEO of Mindway AI, Rasmus Kjærgaard, who has played an instrumental part in commercialising the business during its growth phase over the last 12 months, continues in his current position. Kjærgaard joined Mindway AI in December 2019 from Danish IT company, Signaturgruppen A/S, where he spent over four years as VP of Sales. Also, Professor Kim Mouridsen stays on board in the role as Chief Scientific Officer and member of the board of the company. Mindway AI will continue to operate as a stand-alone company within the Better Collective Group.

Jesper Søgaard, CEO of Better Collective, says:

“Responsible gambling remains a strategic focus area for Better Collective where we continue to increase our efforts. We see Mindway AI’s technologies and software solutions as best-in-class and foresee the business will play an increasingly important role in the iGaming ecosystem, as responsible gambling continues to be at the very top of the industry agenda and in society as a whole. It has been impressive to follow the strong development of the company over the last year since our initial investment and I am excited to further build on the promising collaboration we have established and to find new areas where our core competencies can be crossed and utilized for the benefit of the partners and players.“

Rasmus Kjærgaard, CEO of Mindway AI, says:

“I am excited that Mindway AI now joins the Better Collective Group, an organisation that shares our purpose and values and has a genuine wish to create a safe and sustainable betting and gambling environment for players worldwide. With this investment, we now form closer ties to an organisation that has the industry network and muscles to further accelerate the development of our business. I look forward to continuing the strong growth journey Mindway AI has been on and to further expand our footprint globally.”

Strong momentum

Mindway AI is an award-winning company that develops state of the art software solutions for fully automatic monitoring and profiling of gamblers and for identifying, preventing and intervening in at-risk and problem gambling. At the core of Mindway AI’s DNA is a research-based foundation, and the development of the solutions is done by combining neuroscience, artificial intelligence and a deep collaboration with a team of industry experts. Common to Mindway AI’s software solutionsGameScanner, Gamalyze and GameChanger, is that they empower iGaming operators to create safer customer journeys as well as to become proactive if players show signs of having problems.

Mindway AI has over the last year accelerated its transformation from being an academic-based start-up focusing on building products and software solutions with a strong scientific foundation into commercialising the business. Today, Mindway AI plays an increasingly important role in the iGaming ecosystem supporting operators on a global scale such as Entain (formerly GVC Holdings), Flutter Group and Holland Casino to create safer iGaming experiences.

In October 2020, GameScanner, an AI-based solution that fully automatically 24-7-365 identifies and monitors problem gambling behavior, became the first responsible gambling solution to have its performance on detecting at-risk and problem gamblers tested and validated in a sample by Gaming Laboratories International® (GLI). GLI is the gaming industry’s leading testing and assessment company that provides gaming regulators, operators and suppliers with certification and testing with the highest level of independence and integrity. Currently, GameScanner has a patent pending for its innovative technology. Also, Mindway AI’s Gamalyze solution, a gamificated self-test of players, won the Compliance Innovation of the Year award at the Global Regulatory Awards 2020 that recognises excellence in compliance and responsible gambling.

Industry News

Stats Perform Partners with Live Graphic Systems

Niji Narayan

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Stats Perform Partners with Live Graphic Systems
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Sports data specialist Stats Perform has entered into a partnership with Live Graphic Systems (LIGR) to deliver rich statistical broadcast graphics for sports leagues and broadcasters looking to streamline production costs while maintaining professional standards and commercial integrations.

The partnership highlights more than three years of cooperative projects between Stats Perform and LIGR, including customers like Gravity Media, Cricket Australia, Football NSW, and Queensland Rugby League. The partnership brings together Stats Perform’s industry-leading event and tracking data and deep storytelling expertise with LIGR’s best-in-breed live sports broadcast graphics platform, including access to LIGR’s out-of-the-box professional graphics templates and their industry-leading sponsorship modules for easy upload, display and reporting of commercial in-game inventory.

“With Stats Perform’s world-class data and advanced storytelling resources, sports broadcasters and leagues will be able to utilise LIGR’s platform to produce large volumes of data-enriched broadcast experiences with world-class graphics in a streamlined, cost-efficient production workflow. This next generation workflow is self-serve, in the cloud, out-of-the-box, and up and running in minutes, even for the most unskilled user. This is extremely exciting for sports leagues and broadcasters who have struggled to produce professional broadcasts with real-time data integrations under limited budgets, away from traditional broadcasting solutions. Now more than ever, cloud-based and automated, data-driven workflows will be a key driver for the sports and broadcast industry to move forward while live sports content is still king,” Luke McCoy, Co-founder and CEO of LIGR, said.

“Sports broadcasts today rely on slick, fast, informative graphics that drive the game’s narrative, while breaking down vast data points and analytics in a visually appealing way that fans can digest. LIGR’s intelligent, out-of-the-box broadcast graphic tools integrate Stats Perform’s advanced event and tracking data to deliver a sleek, easy-to-use tool, that also makes overlaying advertising easy, generating new sponsorship revenue for our customers. We are excited to be working with LIGR to offer new tools to power any broadcast,” Wayne Ford, Senior Vice President of Global Partners and Channels at Stats Perform, said.

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Metric Gaming Appoints Will Stephenson as Head of Business Development

Niji Narayan

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Metric Gaming Appoints Will Stephenson as Head of Business Development
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Metric Gaming has appointed Will Stephenson as head of business development.

Stephenson’s hiring, a new position created within the company, highlights Metric’s plan for continued growth in 2021. Stephenson has been in the industry for 15 years. He worked at Metric Gaming previously as head of sports in 2017.

“I am delighted and excited to re-join an ambitious and growing company such as Metric Gaming,” Stephenson said.

“Their modern multi-tenant sportsbook system allows greater customisation and is industry-leading. I look forward to helping the company secure further partnerships this year,” he added.

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Industry News

Association of Gaming Equipment Manufacturers Elects New President and Officers

Niji Narayan

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Association of Gaming Equipment Manufacturers Elects New President and Officers
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The Association of Gaming Equipment Manufacturers (AGEM) has elected new president and officers.

David Lucchese, executive vice president of sales, marketing and digital at Everi, is the new president. Previously an AGEM’s vice president, Lucchese replaces Luke Orchard as president for a two-year term, while Orchard, senior vice president, chief compliance and risk management officer at IGT, moves to a vice president position for a one-year term.

One-year terms were also approved for: vice president Elaine Hodgson (president and CEO, Incredible Technologies), vice president Thomas Jingoli (executive vice president and chief commercial officer, Konami Gaming), vice president Bob Parente (senior vice president and chief revenue officer, gaming, Scientific Games), secretary Eric Fisher (senior vice president and GM, Crane Payment Innovations), treasurer Hector Fernandez (president – Americas, Aristocrat Technologies and) general counsel Daron Dorsey (senior vice president and general counsel – Americas, Ainsworth Game Technology).

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