Football (soccer) and tennis accounted for 68% of cases

The International Betting Integrity Association (IBIA) reported 56 alerts of suspicious betting to the relevant authorities in the first quarter (Q1) of 2024.

The Q1 2024 total is an increase of 65% when compared to 34 alerts in Q4 2023 and an increase of 12% when compared to the revised Q1 2023 total of 50 alerts. All of IBIA’s alerts are identified using customer account data from IBIA members, which number over 50 companies and 125 sports betting brands, making IBIA the largest integrity monitor of its type in the world.

The 56 incidents of suspicious betting in Q1 concerned six sports, across 21 countries and five continents. Other key data for Q1 2024 includes:

• Football (soccer) had the highest number of alerts by sport with 24, representing a 50% increase on the 16 reported in Q4 2023 and a 60% increase on the 15 reported in Q1 2022.
• Turkey had the highest number of country alerts with 8 (five in football, two in tennis and one in basketball).
  41% of all alerts in Q1 were identified on sporting events taking place in Asia, with North and South America joint second with 18% each.
• There were only 4 alerts identified on sporting events in Europe, which represents a decrease of 76% compared to 17 alerts in Q4 2023.

Khalid Ali, IBIA CEO, said: “The first quarter saw an increase in reported alerts highlighting the ongoing challenge our members, sports and regulatory authorities face from corrupt activity, with football and Asia dominating our Q1 report. IBIA’s alerts are supported by detailed global customer account data only available to IBIA and its membership, which continues to grow, widening our world leading market coverage. That account data provides evidentiary information that is vital for advancing investigations and imposing sanctions. IBIA is committed to continuing to work closely with stakeholders and to providing this important evidence base.”

The Q1 report includes a focus on the availability of sports betting in Canada and a comparison between the licensing approach in Ontario and the monopoly approach in the rest of the country. IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in 2028. Whereas the rest of Canada combined is forecast to have an onshore rate of around 11% in 2024 becoming 13% by 2028.

IBIA currently represents over 60% of the private sports betting operators licensed in Ontario, with Glitnor recently announced as the latest operator to join the association in that province. IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

Leon, the internationally-renowned online sports and casino entertainment brand, has agreed a partnership to support a quartet of up-and-coming mixed martial arts (MMA) fighters; Justin Tafa, Junior Tafa, Hakaraia Wilson and Joshua Culibao.

In a thrilling expansion of the operator’s sports collaboration portfolio, the four Australasian athletes will be endorsed through a range of promotional activities and fan engagement opportunities while advertising the Leon brand, all aimed at bringing fans closer to the intense world of MMA.

The six-month long promotional journey will culminate in a major fight night in Australia in August.

Both Tafa brothers and Culibao are already a familiar name on the UFC circuit while Wilson is a pro MMA fighter on an upward trajectory. They will all create regular blog updates on Leon’s platform about their progress and preparation and will interact with fans through personal calls or special online events.

Leon remains steadfast in its commitment to provide a reliable, comfortable and innovative space for casino, sports and eSports enthusiasts, ensuring both entertainment and safety while promoting responsible gaming.

“By aligning with the electrifying world of combat sports, Leon not only supports the athletic dreams of talented young fighters but also strengthens our commitment to bringing exciting and immersive experiences to its audience,” the Brand Communications Director for Leon said. “This partnership is a testament to Leon’s dedication to innovation and community engagement, echoing the roars of victory that resonate through the vibrant world of sports.

“Our objective is to help young talents and to support emerging athletes. We know the tough path that lies ahead and the effort that goes into being a top fighter and through this sponsorship we want to inspire our audience to believe in their dreams and work towards achieving their goals. We wish the four fighters the best of luck over the next six months as they prepare for their bouts.”

Gone are the days when we would spend a Thursday evening waiting for Top of the Pops to come on our televisions so that we could see who would be performing that week. The music show may no longer be running, but First Look Games has taken inspiration from the long-running staple and added a slot spin, to create Top of the Slots.

To give us more insight, First Look Games Founder Tom Galanis walks us through the ideation process behind Top of the Slots and how this is helping to give an accurate representation of the top-performing slot titles each month.

You launched Top of the Slots by First Look Games a couple of weeks ago. For those that may have missed the launch, what does this involve?

Tom Galanis: Top of the Slots is a showcase for the top 10 games launched by game studios via the First Look Games platform over the previous 90 days. It’s a never-before-seen take on game popularity and one our game studio partners, and affiliate users are already loving!

What was the thought process behind launching Top of the Slots?

Tom Galanis: First Look Games captures unique data for our game studio partners and Top of the Slots is designed to illustrate the most successful games, benchmarked by this unique data insight, to the industry.

What do game providers have to do to make it into the top ten releases for the month? What metrics do you use to evaluate success?

Tom Galanis: In order to make it in to the top 10, game studios need to release titles via our platform that successfully resonate with the 850+ affiliates that utilise First Look Games, making full use of the suite of tools we offer on and outside of the platform to engage affiliate marketers in the promotion of their game. The rankings are based on the First Look Games Index for all games launched to the market in the preceding 90 days, which combines:

1. a) Downloads – which is the aggregated total of download sessions amongst affiliates on the platform. Affiliates download assets including logos, game sheets, video files, screenshots, banners and game artwork;
2. b) Hits – this is the aggregated total number of game reviews for the game, created by affiliates using the First Look Games platform;
3. c) Reach – this is the aggregated unique visitor count of the websites containing the Hits;
4. d) Demo Game Sessions – this is the number of free to play demo game sessions that have taken place from iFrames placed on Hits.
5. e) Sentiment Score – this is the average sentiment score from Hits

The games that rank well in this index are obviously commercially successful in their own right but are also being reviewed by affiliates because of the engagement of the game studio with the First Look Games platform, and consequently, with affiliates.

Our most active game studios are not just releasing great games with frequency but are also ensuring their game and studio news is distributed across the First Look Games platform and social channels and that a full and diverse range of marketing assets and game information is being provided through the platform prior to a game’s release. This best equips affiliates to understand the features of a game so that they can successfully convey this to their player audience, which, collectively amongst FLG affiliates, is very significant, totalling more than 20 million slots players worldwide.

Tell us a bit more about the First Look Games sentiment analysis – how is this helping to remove the biases from the ranking process? What data do you use to inform this analysis?

Tom Galanis: Once our technology has identified a new game review, First Look Games uses Natural Language Processing to ‘read’ the review and assess what the affiliate makes of the game. We share a short snapshot of this with the game studio and assign a score to the review based on how positive the affiliate has been in their review of the game. The more positive the language used in the review, the higher the score.

Sentiment scores are then aggregated across all reviews of the game to give a score for the game, and across all games to give the studio a score to benchmark against peers. Using AI, we are able to objectify the subjective to provide true 360 analysis on how affiliates are promoting a game.

What can we expect to see from First Look Games for the remainder of this year?

Tom Galanis: We have a perpetual roadmap of both new studio launches and technical advancements of the platform for affiliates and game studios to look forward to!