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2021 has already overtaken 2020 with more female-led games



2021 has already overtaken 2020 with more female-led games
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While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.

As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.

1. PlayStation Games Year-on-Year

  • Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
  • 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
Year Female Male Mixed Ambiguous/NA/TBC Total
2016 27 120 97 62 306
2017 49 85 115 61 310
2018 27 90 98 42 257
2019 22 87 91 24 224
2020 14 53 67 29 163
2021 23 50 30 22 125

2. Xbox Games Year-on-Year

  • In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
  • So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
Year Female Male Multiple Options Ambiguous/NA/TBC Total
2016 16 83 54 34 187
2017 9 49 65 21 144
2018 10 46 56 29 141
2019 9 49 74 16 148
2020 9 27 49 22 107
2021 14 43 30 22 109

3. The New Generation: Xbox Series X/S and PS5

  • Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
  • 33% of all games had both male and female protagonists or allowed the user to customise the gender.
Gender of Lead(s) Xbox Series X/S PlayStation 5 Xbox % PS5 % Total %
Female 21 30 11% 13% 12%
Male 58 81 31% 35% 34%
Multiple Options 68 68 37% 30% 33%
Ambiguous/NA/TBC 38 50 21% 22% 21%


  • We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
  • We then broke this down to find out the best and worst years for female representation in video games.
  • To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.


Compliance Updates

ELA Games obtains the MGA Recognition Notice



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ELA Games is delighted to announce that it has been authorized by the Malta Gaming Authority. Marking the beginning of our expansion into select global markets in collaboration with MGA.

ELA Games continues its strategic expansion in Europe and it is another major step in its ability to access distribution and commercial partnerships with companies based in the iGaming hub of Malta.

Mike Cini, Business Owner at ELA Games, commented: “We’re delighted to have obtained our MGA Recognition Notice as it is another major milestone in our regulatory expansion. Malta is the leading iGaming hub in Europe and being authorized there will enable us to work even more closely with our operators and bring player engagement to the next level for our partners.”

ELA Games focuses on producing high quality products that are stacked with gamification features, quality design and animation. Recent releases include Vikings Wild Cash and Lucky Dwarfs. They have already received amazing feedback from operators and players and the studio looks forward to signing more partnerships and launching more games in the coming months.

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Latest News

World Archery Teams Up with FeedConstruct on Betting Rights Deal



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Breaking Boundaries! FeedConstruct, a leading provider of sports data solutions, is thrilled to announce its groundbreaking partnership with World Archery, marking the first-ever exclusive betting data and video partnership for the esteemed international federation.

According to this partnership, FeedConstruct obtains the worldwide exclusive rights to the Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.

We are proud to announce our groundbreaking partnership with World Archery,” stated Narek Harutyunyan, Head of Content Acquisition of FeedConstruct. “Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”

The partnership encompasses the Recurve and Compound bow styles and captures the thrilling action from archery matches featuring the world’s notable athletes, such as Kim Woo-jin (South Korea), An San (South Korea), Mete Gazoz (Turkey), Deepika Kumari (India), Brady Ellison (United States), Mike Schloesser (Netherlands), Sara Lopez (Colombia) and many more.

As part of this partnership, FeedConstruct will cover hundreds of archery matches per year across a wide range of events, including the Hyundai Archery World Cup, Hyundai World Archery Championships, continental championships, and many more international and regional events. This extensive coverage will contribute to the growth of archery as a betting market and provide an engaging experience for fans worldwide.

“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery President Prof Dr Ugur Erdener. “This cooperation will ensure that the sport’s international betting market is properly monitored and helps to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.

Archery is a sport practiced and enjoyed worldwide with a rich history and global appeal. Talented athletes from around the globe compete at World Archery’s major tournaments and multisport events like the Olympic Games, where the sport first featured in 1900.

South Korea is widely regarded as the world-leader in Recurve archery, having secured an impressive 27 out of 39 gold medals on offer at the Olympics since 1984, while China, India, and Mexico are among the nations delivering regular results on the international stage.

FeedConstruct is excited to leverage its expertise to enhance the archery betting experience, offering accurate and reliable data insights for informed decision-making.

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Gambling Business Group bring land-based experts to ICE Hub



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Cross-sector strategic body, The Gambling Business Group, has outlined a timetabled programme of land-based gaming expert insights which will be delivered from the GBG Hub at February’s edition of ICE – the world’s largest business-to-business gambling show.

Taking placing across the opening two days of ICE, the list of topics and experts confirmed to date includes sessions dedicated to Age Verification (Tony Allen: Age Check Certification Scheme), Compliance (Howard Gant: IHL Smart Hub), Data Protection (Richard Dutton: Elias Partnership), Licensing (David Lucas: Lucas Licensing), Responsible Gambling (Kirsty Caldwell: Betsmart Consulting), Security (Jim Leitch: Link Integrated) and Technical Standards (Rob Wheeler of RBW Systems: Gambling Business Group).

The Gambling Business Group Executive Team is working in partnership with the Institute of Licensing, the professional body for licensing officers to develop a GBG tailored programme on Thursday 8 February, the last day of ICE.

Peter Hannibal, co-founder and Chief Executive of The Gambling Business Group, said: “The 2023 edition of the Hub was a tremendous success enjoyed by members and non-members alike. We want to build on that platform for ICE 2024 and have been consulting with our members about enhancements and improvements to their ICE experience. The list of topics that we will be covering from the Hub at ICE is a product of those discussions. This is not a complete list and we envisage adding new sessions and experts as we get closer to the exhibition opening on 6 February making the GBG Hub at ICE an invaluable resource and meeting place for land-based operators.”

Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edition of the world’s largest and most international gaming expo can be secured at

ICE Visitors can arrange a specific slot to meet the experts by contacting amanda@gamblingbusinessgroup .co .uk

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Prague Gaming and TECH Summit 2024


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