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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown

George Miller

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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown
Reading Time: 3 minutes

 

More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!

Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.

More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).

When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.

The Average Gamer Spent the Equivalent of 39 Days Playing Last Year

Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.

Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!

The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.

What Video Games is Everyone Playing?

Most Played Video Games of 2020 According to Units Sold

FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.

  1. FIFA 21 (2.18 million)
  2. Call of Duty: Black Ops Cold War (1.4 million)
  3. Grand Theft Auto 5 (1.1 million)
  4. Animal Crossing: New Horizons (800,000)
  5. Assassin’s Creed Valhalla (660,000)
  6. The Last of Us Part II (530,000)
  7. NBA 2K20 (480,000)
  8. Tom Clancy’s Rainbow Six Siege (430,000)

More Brits Are Hooked on Video Games

Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.

Multiplayer Games Keep us Connected

With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.

Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!

Most played genres in 2020

  • Fighting – 81%
  • Action – 79%
  • Massively multiplayer online games – 78%
  • Multiplayer online battle arena games – 75%

The Rise of Covideogamers in 2021

Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.

The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!

Industry News

CT Gaming Interactive Expands its Presence in Belgium

Niji Narayan

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CT Gaming Interactive Expands its Presence in Belgium
Reading Time: < 1 minute

 

CT Gaming Interactive has expanded its presence in the Belgium market through its new partnership with Supergame.be.

Supergame.be has gained access to a portfolio of dice slots supplied by the global content provider. As a result of the agreement, a diverse palette of the company’s dice slots titles are currently available to the online casino players, including 50 Dice Treasures, Dice Woods, 40 Mega Dice, which have enhanced graphics for better interaction with players.

“We are delighted to have our content live with Supergame.be. We would like to welcome them to our growing customer base in Belgium and look forward to our excellent partnership by contributing to their amazing performance with our content offering,” Martin Ivanov, Businеss Development Manager at CT Gaming Interactive, said.

“CT Gaming Interactive is a well-respected supplier and we are happy to add their games portfolio, which we know will provide our players with entertaining gameplay. The great experience is what brings players to us, and it is our top priority to only provide games that meet their needs and expectations. We look forward to a valuable working relationship,” Henk Wolff, Marketing & communication manager at Supergame.be, said.

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Latest News

Winbet launch new Spotlight Sports Group sport content

George Miller

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Winbet launch new Spotlight Sports Group sport content
Reading Time: 2 minutes

 

Winbet has launched Spotlight Sports Group sports betting editorial across their site. The agreement comes off the back of Spotlight Sports Group’s deal with Sportal365.

Winbet recently launched Winbet.it in Italy and this venture into a new territory prompted Winbet to draft the expertise of Spotlight Sports Group to supply a localised expert solution at scale. Spotlight Sports Group will provide their editorial directly into Sportal365s CMS on behalf of Winbet.

Breaking into the new territory has been made easier with Winbet utilising the group’s network of over 250 localised journalists knowledgeable in all key sports. The group delivers 15 pieces a day covering content with native speakers with knowledge of the key sporting events. Basing the content around the pivotal events in the Italian sports calendar drives engagement and enriches Winbet’s customer experience.

The editorial ensures customers are informed with high-quality long-form pieces. The ability to deliver this at such a scale and at speed is a key strength of Spotlight Sports Group as they fully manage Winbets editorial and deliver on a daily basis.

Discussing the agreement, Spotlight Sports Group, Account Director Daniel Smith said:

‘We’re delighted to see the agreement with Sportal365 has led to Winbet being able to utilise our services. We have a huge network of localised journalists who produce brilliant content in over 70 languages and our betting editorial really does take customers above and beyond what a regular sportsbook offers. We’re excited to be working with Winbet and we believe our editorial content can create a distinctive sports betting experience for their customers.’

Echoing Smith’s words Cvetomir Krumov, Head of Operations at Winbet said:

‘’Spotlight Sports Group has shown their capability to drive engagement through their expert editorial. Their difference and the reason we decided to work with them was down to their unique betting angle in all of their editorial. On top of this the fact that the content can be localised to our audience is a huge advantage and we’re excited to off an enhanced experience to our customers.’’

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Latest News

Parimatch chooses Percona for PostgreSQL and MongoDB

George Miller

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Parimatch chooses Percona for PostgreSQL and MongoDB
Reading Time: 2 minutes

 

International sports betting company chooses Percona for industry-leading support and services around PostgreSQL and MongoDB

Percona, a leader in open source database software and services, today announced that Parimatch, an international sports betting company, has appointed Percona to provide expert open source database support for its critical MongoDB and PostgreSQL databases.

Parimatch provides sports betting and gambling services in Cyprus, Kazakhstan, Belarus, Tajikistan under the local licenses. The brand is also present in Russia, UK, Africa, and Asia. Parimatch Tech is the research and development arm, delivering technology and solutions for the global gaming and betting industry. Parimatch’s platform has handled over two billion USD of sports bets since its launch in 1994 and is one of the leading sports betting companies in the CIS region with expansion in progress.

Parimatch uses a mix of multiple database technologies and deployment approaches to support its applications. To help deliver the levels of real-time performance that Parimatch and its customers require, Percona will work with Parimatch to ensure these implementations are fully supported. Percona’s team of open source database experts will implement best practices and support services across multiple technologies and deployments, all under one contract. Parimatch will also use Percona Monitoring and Management to ensure the efficient running of all instances across their PostgreSQL and MongoDB databases.

Martin James, Vice President EMEA at Percona said: “Parimatch is a company with a strong focus on development, using multiple database technologies to meet its business needs.  Percona offers them the advantage of taking a single approach to support across multiple databases and access to a team of database experts who can help them make the most of these technologies. Having a single Support contract that covers multiple technologies and deployments  will make it easier to track costs and manage issues over time.”

Andrey Chigarkin, CIO at Parimatch said: “Parimatch provides betting services to hundreds of thousands of customers every day, and our team prides itself on using the most advanced technologies to deliver the best experience. By choosing to work with Percona, we gain access to a wealth of database expertise and support for our on-premise and cloud deployments, covering both MongoDB and PostgreSQL instances. This will help us ensure our services are optimised for reliability, performance, and security.”

Percona Support provides comprehensive, responsive, and cost-effective database support 24 hours a day. They help development teams reduce complexity, optimise performance, and improve the security of business-critical database environments, no matter where they are located or deployed. Percona offers the option to consolidate support across multiple deployments and technologies under one contract, streamlining the service and simplifying the support process.

Percona employs a global network of experts and has helped more than 3,000 customers, including Cisco, Adobe, Intel, and Netflix, make the most of their open source databases.

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