Connect with us
SoftSwiss
Playson

eSports

Virtual British Grand Prix line-up announced as Williams duo Russell and Latifi return

George Miller

Published

on

George Russell and Alex Albon lead the line-up for final Virtual Grand Prix event
Reading Time: 2 minutes

 

Williams Racing’s George Russell and Nicholas Latifi are the headline names taking part in this weekend’s Virtual British Grand Prix, the second of three special F1 Esports Virtual Grand Prix events, as the teams compete to win a share of a $100,000 charity prize pot to donate to their nominated causes.

Alex Albon, Red Bull Racing Test and Reserve Driver and Wings for Life ambassador, secured a P4 finish in last weekend’s event, and will line up alongside Red Bull Junior team member Liam Lawson this Sunday. Enzo Fittipaldi took a dramatic win in the Virtual Austrian Grand Prix and will be hoping for more of the same when he returns for Haas, with his brother Pietro. Ferrari Driver Academy members Callum Ilott and Robert Shwartzman will represent Ferrari in Sunday’s race, whilst Vitantonio Liuzzi, a former star of the sport, will race for AlphaTauri, alongside professional motorcycle rider Luca Salvadori. Belgium goalkeeper Thibaut Courtois and content creator Jack McDermott, aka The Pie Face, return for Alfa Romeo, hoping to get into the points this weekend, and France’s biggest YouTuber, Squeezie makes his Virtual Grand Prix debut for Alpine. The full line-up will be announced across the official F1 social media channels ahead of the event.

Teams are taking part in the Virtual Grands Prix to donate money to charities they have chosen to race for, and each nominated charity will receive a significant donation from the overall prize fund, regardless of whether the team finishes first or last in the standings after the three events.

This year’s Virtual Grand Prix events will begin with a sprint-race, featuring the teams’ talented F1 Esports Pro Series drivers, to decide the starting grid, before the teams’ pairings, made up of motorsport stars, sporting heroes and celebrities, will take to the track and compete. The final event will take place on Sunday 14 February, where drivers will compete on the iconic Interlagos circuit before attention turns to the start of the FIA Formula 1 World Championship in Bahrain next month.

The Virtual British Grand Prix will be broadcast from 18:00 GMT on Sunday 7 February on the official Formula 1 YouTube, Facebook, Twitch, Huya (China) and Weibo (China) channels, as well as broadcast by international television partners including Sky Sports, ESPN, FOX Sports and Ziggo.

Julian Tan, Head of Digital Business Initiatives & Esports at Formula 1 said:

“It’s great to welcome George and Nicholas back to the grid this weekend, alongside a host of fantastic names from across the motorsport world. The drivers always enjoy driving around the iconic Silverstone circuit, even virtually, so we are really looking forward to Sunday’s race. The first event was a lot of fun, and it is terrific to see our drivers do good for charity whilst entertaining fans around the world as we await the start of the 2021 season.”

 

eSports

EXCEL ESPORTS unveils Sony as official smartphone supplier

George Miller

Published

on

EXCEL ESPORTS unveils Sony as official smartphone supplier
Reading Time: 2 minutes

 

British competitive gaming culture brand EXCEL ESPORTS is excited to name Sony as its Official Smartphone Supplier for Fortnite. The partnership will see Sony work closely with Fortnite prodigy and EXCEL player Jaden ‘Wolfiez’ Ashman to showcase the capabilities of its flagship Xperia smartphones with a selection of content pieces.

Xperia smartphones provide the perfect device for Battle Royale players with a 21:9 screen ratio providing a wider field of view. Devices can also pair with DUALSHOCK®4 controllers allowing Fortnite console players the opportunity to switch up their game. EXCEL and Sony will collaborate on educational content pieces and host giveaways allowing EXCEL’s community the opportunity to experience the benefits of owning the latest flagship Xperia device.

EXCEL announced its entrance into Fortnite last year with the signing of Jaden ‘Wolfiez’ Ashman, the highest earner in UK esports history after finishing second at the Fortnite World Cup and winning over $1M. At only 17 years old, Wolfiez is statistically, according to prize money won and tournament placements, the best Fortnite controller player in the world. During his first few months at EXCEL, Wolfiez placed second in the 2020 FNCS Invitational Europe winning $125k in total prize money.

“At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. Fortnite is a title in which we are looking to create a lasting legacy and it’s great to have partners like Sony who can help us. Jaden competes on controller-based PC, but he has been thrilled by the mobile experience Sony offers and sees it as the ideal way for him to keep playing at the highest level whether he’s at home, or on the go,” said Patrick Collins, Head of Partnerships, EXCEL ESPORTS 

Matt Beavis, UK Head of PR, Social and Partnerships of Sony’s mobile business, added: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our efforts on communicating with specific communities of interest; namely ‘Photographers’ or ‘Gamers’ as in this instance.  A partnership with Excel is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a ‘no-brainer’ when it comes to smartphone selection. It’s about ensuring that the community realises that, as well as making pioneering gaming consoles like the PlayStation 5, Sony also puts an incredible amount of effort into ensuring that same gaming expertise and associated innovation translates to its Xperia smartphones. With Battle Royale games such as Fortnite, that expertise goes one step further – we have a 21:9 screen ratio that essentially affords the user a wider field of vision than someone using another device like a PC or console, meaning you can also see enemies sneaking up on you earlier than perhaps they think you can!”

 

Continue Reading

Africa

Why your next million players are in MEA and Turkey, and how to access them

George Miller

Published

on

Why your next million players are in MEA and Turkey, and how to access them
Reading Time: 4 minutes

 

Onur Ergüney – Director of Global Partnerships for Gaming & e-Sports, TPAY MOBILE

COVID 19 has been the catalyst for the biggest transformation to people’s lives in recent history. Little else has brought on such seismic shifts in the way people work, play, communicate and live, since the creation of smartphones themselves.

The fourth industrial revolution has arrived faster than anyone could have predicted, especially in the Middle East and Africa (MEA) and Turkey. This combined region has a population of over 1.6 billion people, a fast-expanding middle class, and, through the power of mobile technology, is more connected than ever.

A long-standing barrier for scaled-up mobile games distribution in the region – the lack of access to banking infrastructure for subscriptions and the purchasing of games and in-app-purchases (IAPs) – is falling fast. By 2025, 834 million people across MEA will be mobile internet users, and through direct carrier billing (DCB) technology and eMoney wallets, they will have the freedom to spend on gaming like never before.

Untapped opportunity

A relatively untapped marketplace of a billion+ potential players is powering up and set to flip your revenue forecasts upside down if you play your cards right. In the Middle East and North Africa (MENA) for instance, the games industry is currently valued at $4.5 billion according to Frost & Sullivan. That may be just 4% of the global total, but, it is the world’s fastest-growing region, with a year-on-year growth rate of 25%. On a grander scale, MENA makes up 80% of this growth whilst the other 20% is amassed in Sub Saharan Africa. According to one prediction from GSMA, the region will count for 709 million individual SIM connections by 2025.

In other words, Mobile is everything across the MEA and Turkey, and this should be explored as your next frontier of growth. However, you need to know how to access it.

Access is key, and access is different

Accessing these new markets isn’t simply a case of re-branding what has worked in the past. Your games may well be attractive in these new markets but the systems and processes that power them, and importantly, monetise them, won’t be the same. There are different rules and regulations for advertising, for example, and variations on what purchases or transactions do and don’t constitute gambling. Direct debits for app stores or card payments for IAPs are not common practice in these territories. Across the 20+ countries that make up MEA and Turkey, there is a rich tapestry of cultural differences that result in different ways of purchasing digital goods like games.

Establish partnerships to access these players

To turn your players into payers, the best advice I can give is to establish strategic partnerships – find experts on the ground that can work with you. You are no longer just a games publisher, with your partner network you become a FinTech, a games publisher, a games developer and even an evangelist for a new world of mobile gaming. Ecosystems are everything.

The global language is APIs, not Esperanto

Each territory has its quirks and opportunities, and only by having knowledgeable inside help will you be able to truly navigate the differences in approaching sales and distributions of your titles. Understanding the common services in territories is key for traction, an example being that the Middle East has widely adopted DCB (Direct Carrier Billing) for mobile payments and subscriptions in recent years, whereas mobile wallets are the transaction tool of choice in Subsaharan Africa.

Games developers want simple integrations that cover the back-end systems. If you find the team that can provide that, they will keep up with evolving regulations in new territories, keeping your games online. This allows you to do what you do best: making high quality, desirable games.

Games publishers expect great user flows. What makes games more interesting than other e-commerce platforms is that they are live systems. The user makes purchase decisions in real-time, while remaining within the game. This is also what creates complexity when it comes to transactions, but there is an answer. The key is to integrate a seamless payment flow within the game, minimising player disruption.

Find an ecosystem that works across borders. One thing that is global is the API. If you want to successfully break into these emerging markets, you need to build a partnership network that understands the intricacies of these technologies.

Should you wait?

Simply put, no.

Sub-Saharan Africa is the fastest-growing market of all for mobile-penetration, it would be an oversight to not properly explore the MEA and Turkey as a key element of future games monetisation for the future.

MEA and Turkey host a relatively untapped market for games publishing and eSports monetisation, not to mention a fast-growing pool of local influencers – now is the time to make inroads into the gaming sector in such markets. It has been said that the early bird catches the worm – this wisdom is just as true today.

The previously non-existent infrastructure required to sell and monetise mobile games has been replaced. Suddenly, the opportunity is there for the taking. Venture into these new territories, and the partnerships you form now will help grow your company and its market share exponentially, by creating opportunities to engage new gamers. Whilst boosting your business into the next 50 years, you have an opportunity to entertain many millions of people who are fast to become your next loyal, player base.

Continue Reading

eSports

Luckbox adds VALORANT betting to award-winning platform

George Miller

Published

on

Luckbox adds VALORANT betting to award-winning platform
Reading Time: < 1 minute

 

The team at Luckbox are delighted to announce esports fans can now bet on VALORANT at our award-winning platform. The VALORANT addition increases Luckbox’s offering of esports betting types to 14, alongside CS:GO, Dota 2, League of Legends, Overwatch and more.

Luckbox now offers wagering on the game, with markets on Match winner, Correct Score, Maps Handicap, Total Maps, Round Handicap and Total Rounds. Luckbox visitors can watch live streams of competitive VALORANT matches as well as get up-to-date stats and team rosters.

“VALORANT has had an immediate impact as an esport, with Riot Games helping to foster a strong professional structure, with the first stage of the VALORANT Champions Tour boasting a prize pool of more than $400,000,“ said Luckbox Director of Sportsbook Metodi Zaburtov.

“Esports fans have quickly grown to love VALORANT, with 291.26 million hours watched in the past six months, making it the eighth most popular category on Twitch – above FIFA and Call of Duty: Warzone. The addition of VALORANT betting is a continuation of our mission at Luckbox to offer the most comprehensive coverage of esports betting options for fans.”

Continue Reading
Advertisement
Lightning Roulette by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.