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Gfinity Extends Partnership with Formula 1

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Gfinity, the esports and gaming solutions provider with an arena in London, has extended its relationship with Formula 1 for a further year.

This will see Gfinity continue to deliver the main elements of the F1 Esports Series presented by Aramco in 2022.

In 2022, Gfinity will deliver the Pro Exhibition from the Formula 1 Lenovo British Grand Prix 2022 and the Pro Championship, the pinnacle of F1 esports.

Gfinity will also provide adjudication services to Codemasters for the 2023 Challenger Series. Full details of the 2022 season format will be announced in due course.

Under the terms of the contract, Gfinity will deliver an account management team responsible for the delivery of the programme, a league operations team responsible for writing rules and governing the drivers participating in the tournament, and provide the use of “Race Control,” Gfinity’s in-race adjudication system.

The Gfinity Arena in London will remain the main venue for live broadcasts and will see the drivers return to LAN racing.

Gfinity has been working with Formula 1 and EA/Codemasters, a UK publisher of racing games, to design, develop and deliver the main elements of the F1 Esports Series since 2017.

John Clarke, CEO of Gfinity, said: “The F1 Esports Series presented by Aramco is one of the most exciting esports tournaments in the world. We are delighted to continue to work with Formula 1 to deliver an expanded 2022 programme.

“Last year’s F1 Esports Series broke viewing records in 2021 with more than 23m views across digital platforms, a 103% year-on-year increase. The foundations are in place to grow the audience even higher. The thrills and spills of virtual racing has captured the imagination. It is bringing even more young people into the world of F1 and Gfinity is proud to play a role in making it happen.”

Brandon Snow from Formula 1 added: “We are delighted to extend our agreement with Gfinity. Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series.

“We are excited to build on this foundation to bring further excitement to F1 esports fans across the globe.”

eSports

First-ever Olympic Esports Games to take place in 2025; massive opportunity for Indian esports

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Following the IOC’s partnership with the NOC of Saudi Arabia to host the inaugural Olympic Esports Games, India’s growing esports sector has an opportunity to prove its mettle on the international stage and flourish

In a historic move, the International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s Executive Board and will be presented at the IOC Session ahead of the Paris 2024 Olympic Games.

The IOC has entered a 12-year partnership with the National Olympic Committee (NOC) of Saudi Arabia to host the Olympic Esports Games. As per the official announcement, HRH Prince Abdulaziz bin Turki Al Faisal, Minister of Sport and President of the Saudi Arabian Olympic and Paralympic Committee remarked, “The world is invited to join us in 2025 and celebrate this moment together.”

Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, India’s esports scene is on track for further growth.

Expressing his enthusiasm for the groundbreaking development, Akshat Rathee, Co-founder and MD of NODWIN Gaming, said, “NODWIN Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, NODWIN Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

The IOC launched its first esports pilot, the Olympic Virtual Series, in 2021 followed by the Olympic Esports Week in Singapore in June 2023. This event brought together over 130 players from around the world, competing in 10 mixed-gender categories, attracting over 500,000 unique participants and six million views, with 75% of the audience aged 13 to 34.

“The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports,” commented Roby John, CEO and Co-founder at SuperGaming.

The introduction of the Olympic Esports Games is set to further enhance the credibility of esports in India, establishing it as a viable sport and career option.

“This recognition will further legitimize esports as a career option, more parents will now support their children in pursuing careers in this field, elevating the professional landscape of competitive gaming. We are proud to support the growth of esports in India, giving our players the chance to shine on this prestigious international platform,” further.

With the official announcement of the Olympic Esports Games, work will now begin on selecting the host city and venue, determining the event’s timing, selecting titles, and establishing the qualification process for players. The IOC has emphasized collaboration with International Federations already engaged in e-sports and National Olympic Committees that include esports in their activities.

While the titles for the Olympic Esports Games have not been officially announced, the potential inclusion of games across diverse platforms is expected to stimulate growth in India’s gaming industry. This could lead to a rise in PC and console gaming, diversifying India’s predominantly mobile gaming market as players aim to represent their nation at the largest international multi-sport event.

“We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said Vishal Parekh, COO, CyberPowerPC India.

Additionally, the IOC will establish a dedicated structure for the Olympic Esports Games, distinct from the traditional Olympic Games model, to address the unique aspects of esports financing and organization.

 

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Asia

AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics

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In a bid to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.

This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.

AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.

User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.

Expressing his enthusiasm on the beta launch of AFK Gaming Insights, Nishant Patel, Co-founder and CEO of AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision making, key stakeholders in the Indian gaming, esports and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”

According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than USD 830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.

To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.

Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.

On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.

This pioneering platform promises to redefine the analysis of competitive gaming and change the way esports is perceived in the country.

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Asia

Gen.G Launches Official 2024 Summer Jersey with LIBILLY

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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

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