Gfinity Extends Partnership with Formula 1
Gfinity, the esports and gaming solutions provider with an arena in London, has extended its relationship with Formula 1 for a further year.
This will see Gfinity continue to deliver the main elements of the F1 Esports Series presented by Aramco in 2022.
In 2022, Gfinity will deliver the Pro Exhibition from the Formula 1 Lenovo British Grand Prix 2022 and the Pro Championship, the pinnacle of F1 esports.
Gfinity will also provide adjudication services to Codemasters for the 2023 Challenger Series. Full details of the 2022 season format will be announced in due course.
Under the terms of the contract, Gfinity will deliver an account management team responsible for the delivery of the programme, a league operations team responsible for writing rules and governing the drivers participating in the tournament, and provide the use of “Race Control,” Gfinity’s in-race adjudication system.
The Gfinity Arena in London will remain the main venue for live broadcasts and will see the drivers return to LAN racing.
Gfinity has been working with Formula 1 and EA/Codemasters, a UK publisher of racing games, to design, develop and deliver the main elements of the F1 Esports Series since 2017.
John Clarke, CEO of Gfinity, said: “The F1 Esports Series presented by Aramco is one of the most exciting esports tournaments in the world. We are delighted to continue to work with Formula 1 to deliver an expanded 2022 programme.
“Last year’s F1 Esports Series broke viewing records in 2021 with more than 23m views across digital platforms, a 103% year-on-year increase. The foundations are in place to grow the audience even higher. The thrills and spills of virtual racing has captured the imagination. It is bringing even more young people into the world of F1 and Gfinity is proud to play a role in making it happen.”
Brandon Snow from Formula 1 added: “We are delighted to extend our agreement with Gfinity. Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series.
“We are excited to build on this foundation to bring further excitement to F1 esports fans across the globe.”
Cybeart signs a multi-year deal with Warner Bros. Discovery Global Consumer Products as their official home and consumer electronics partner in India
Cybeart, a leading manufacturer of comfortable and premium high-quality products across Canada, India and the Middle East, has signed a multi-year licensing deal with Warner Bros. Discovery Global Consumer Products as their official Home & Consumer Electronics partner in India. This strategic partnership aims to bring the strength of Warner Bros. Discovery’s brands to Indian consumers through a range of cutting-edge technology products including but not limited to Gaming chairs, keyboards and Mouse Pads.
Cybeart will utilize its expertise in design to manufacture state-of-the-art home and consumer electronics products that feature iconic Warner Bros. Discovery IPs. By integrating IPs such as DC, Harry Potter, Game of Thrones, House of the Dragon, Mortal Kombat, Lord of the Rings, and Rick and Morty in the products, Cybeart aims to deliver a comfortable, premium experience to its fans and users.
Krutik Patel, Founder and CEO of Cybeart said, “After recently renewing a three-year agreement with Warner Bros. Discovery Global Consumer Products as the official Home & Consumer Electronics partner in Canada and the Middle East, Cybeart will leverage this partnership to strengthen our presence in the India market with a range of licensed products in the category. At Cybeart, we have always been driven by our passion for innovation and creativity, and through this partnership, we would like to bring these iconic franchises closer to their fans.”
Having established a strong presence in India with high-profile associations with Revenant Esports, Orangutan Esports, Mumbai Indians, and Gujarat Titans recently, Cybeart is aiming to transcend the Esports and sporting landscapes to become a household name in the country through this partnership with Warner Bros. Discovery Global Consumer Products.
With new momentum into the second esport season: Ski Challenge plans Nations Cup
Ski Challenge, the fast-paced esports game by Greentube, has become one of the most popular sports games just a few months after its official launch. For the second season, the developers of NOVOMATIC Digital Gaming and Entertainment Division, in close cooperation with ski associations and co-shareholders from Austria (ÖSV), Switzerland (Swiss-Ski), and Germany (DSV), are planning an attractive innovation for all ski and game enthusiasts: the Nations Cup, starting in autumn 2023.
Developed as a tribute to Greentube’s first published game, Ski Challenge has had an extremely successful first season with over half a million downloads on iOS and Android since its release in October 2022. The game is not only popular among players but has also established itself as an attractive platform for high-profile global brand partnerships.
Thanks to continuous and extensive updates that enhance the competitive nature of Ski Challenge, Greentube and the three successful ski associations, ÖSV, Swiss-Ski, and DSV, have now joined forces as shareholders to create an exciting new tournament series: the Ski Challenge Nations Cup.
This thrilling competition invites players to represent their countries and compete for honor, glory, and attractive prizes in multiple qualifying rounds and the tournament phase. But that’s not all. Ski Challenge players who qualify for Germany, Austria, and Switzerland will now compete as official national teams for their respective ski associations.
The tournament events will take place parallel to the actual Ski World Cup events. With this expansion, Ski Challenge aims to further strengthen its esports concept and transfer the enthusiasm of skiing into the virtual world.
Michael Bauer, Greentube’s CFO/CGO, said: “We are thrilled to be able to add a number of new teams to the game as part of our Ski Challenge Nations Cup update. These federations are staples of the sport and give the game another level of legitimacy. We firmly believe our highly dedicated and loyal player base will be delighted with these upcoming additions as Ski Challenge continues to grow as a premier esports title.”
Diego Züger, CEO Commercial Swiss-Ski: “This is a great opportunity for skiing. With the establishment of the Nations Cup and the entry into esports, we will inspire new target groups and further develop skiing as a whole. The successful cooperation with Ski Austria and the German Ski Association, as well as Greentube, shows that a lot is possible with good collaboration.”
Stefan Schwarzbach, Board of Communication, German Ski Association: “With the Nations Cup, we as associations want to establish a direct connection to real skiing and our top athletes. Ski Challenge is increasingly becoming an attractive communication platform to inspire children and young people for skiing. In the medium term, our clubs and ski clubs should also benefit from this.”
Christian Scherer, Secretary General, Austrian Ski Association: “We are incredibly excited to launch a virtual tournament series that will revolutionize the world of skiing and bring nations together. This initiative expands the reach and ignites the competitive spirit of skiers worldwide. It is undoubtedly one of the most exciting announcements of 2023 as we embark on this exciting journey to shape the future of skiing and create an unforgettable experience for all involved.”
DMCC Publishes Latest “Future of Trade” Report on Gaming and Esports
Gaming revenues are expected to almost double by 2027 from 2021 in the Middle East and North Africa (MENA) region, reaching USD 6 billion, according to DMCC’s latest Future of Trade 2023 report titled “Gaming in the Middle East and North Africa (MENA): Geared for growth”. A young and digital-savvy population, high levels of digital connectivity, and government support are driving the region’s emergence as a consumer and creator hub.
Gaming and esports are both fast growing consumer segments, benefiting from rapid advancements in technology as well as broader and more inclusive audiences. The UAE and Saudi Arabia lead the region, supported by high income levels, strong digital engagement, and public investment initiatives. Globally, Asia Pacific constitutes the largest market share and China, the US and Japan are the largest individual markets.
The report gathers contributions from key industry leaders to establish the critical drivers of the industry’s accelerated growth in the MENA region and beyond. It also examines the impact on gaming and esports from a technology, culture and business perspective, covering global consumer trends, the emergence of MENA as a gaming and esports hub, and the key challenges that the industry needs to address to increase revenues further.
Guiding the global industry’s accelerated growth from nearly USD 200 billion in revenues in 2021 to USD 340 billion in 2027, the report outlines a set of key recommendations for governments and businesses, namely:
- Diversify esports revenue streams from sponsorship to new direct-to-fan monetisation models – including digital merchandising, loyalty programmes and training platforms for amateur gamers – to boost revenues.
- Develop appropriate regulatory safeguards to ensure privacy, security and safety online in the digital gaming ecosystem and provide a business-friendly environment – including smoother visa systems to allow esports professionals and audiences to attend live events – to attract talent into the region and elevate it into a global industry leader.
Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: “Gaming has come to the fore of entertainment globally, driving rapid growth especially in the MENA region, which now constitutes 15% of the global player base. The rise of gamification in areas such as education, healthcare, and other sectors has demonstrated gaming’s role in facilitating economic activity more broadly. Ensuring the accelerated growth of the gaming sector will have a measurable impact on the future of markets around the world, as well as the future of trade. As DMCC seeks to solidify Dubai’s reputation as a global trade and economic hub, efficiently activating opportunities within the gaming sector will prove essential.”
Among the most closely watched segments is esports, which is expected to post revenue growth of 23.3% between 2019 and 2024 in MENA. Fuelling this is the region’s young demographic, engagement from international broadcasters and sponsors, and government support. Tapping into this economic potential, DMCC partnered with YaLLa Esports, the Dubai-based professional esports organisation, to launch the DMCC Gaming Centre in December 2022. The Centre supports the growth of the industry in Dubai by providing gaming businesses with access to global capital, leading industry talent, and an ecosystem that allows them to operate efficiently and with confidence.
Due to the UAE’s strong business environment and infrastructure, as well as its status as a gateway to the Middle East and Asia Pacific regions, various international gaming developers have set up their regional headquarters in the country. Ubisoft is based in Abu Dhabi, while the gaming giant Tencent set up its MENA HQ in Dubai along with Riot Games. In Saudi Arabia, the kingdom has included gaming as a core element of its Neom project and has already made investments worth over $1.7 billion on the gaming industry.
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