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Svenska Spel Signs Sponsorship Deal with Swedish Ski Association

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Svenska Spel Signs Sponsorship Deal with Swedish Ski Association
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Swedish state-owned gambling company Svenska Spel has signed a new sponsorship agreement with Skidförbundet, the Swedish Ski Association.

Svenska Spel will become the primary sponsor of Skidförbundet for five-years starting on 1 July 2021. The deal is worth just over SEK 125 million and will focus on investing in young talent.

“Svenska Spel has a long-term and large commitment to Swedish sports,” Ola Strömberg, Federal Director of Skidförbundet, said.

“Therefore, it feels very good to continue the collaboration that makes it possible to strengthen the Swedish Ski Association’s all ten branches. In Svenska Spel, we have a partner who will do everything to create the right conditions for our active members,” Ola Strömberg added.

“We are happy and proud to collaborate with the Swedish Ski Association. Skiing and snowboarding are popular and stand for many positive values. Here we find many of our most beloved national teams and athletes,” Patrik Hofbauer, President and CEO of Svenska Spel, said.

“As the country’s largest sports sponsor from grassroots to elite, we want to be involved and contribute to our national team skiers continuing to be successful and enable young talents to develop,” Patrik Hofbauer added.

“It is gratifying to be able to expand the collaboration with Svenska Spel, after getting to know each other for two years,” Karin Mattsson, Chairman of Skidförbundet, said.

“We know that Svenska Spel works hard to get more children and young people moving and on snow, and that is exactly what we and our activists are also passionate about. With a strong partner, we get an even better opportunity to reach out and inspire more people to experience real snow joy,” Karin Mattsson added.

Baltics

Atlaslive at Mare Balticum Gaming Tech Summit in Tallinn

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Atlaslive at Mare Balticum Gaming Tech Summit in Tallinn
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Atlaslive, a dynamic iGaming platform, will attend the Mare Balticum Gaming Tech Summit in Tallinn on June 4-5. CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and COO Lidiia Vakulenko will represent the Atlaslive company at the event.

Lasha Kupatadze will participate in a dynamic panel discussion on “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era.” He will provide expert guidance in gamification strategies that help improve player loyalty and the best times for businesses to adopt mobile technology. The company’s experts will provide practical advice on how to use these digital tools to meet new regulations and boost customer engagement, keeping Atlaslive ahead in innovation.

Lasha Kupatadze said, “At the Summit we will explore the biggest challenges and find robust solutions that will not only ensure compliance but also build lasting customer loyalty and operational resilience in the face of tech advancements. I will share my experience and insights during the panel discussion and will tell you about the role of game-like elements which can be effectively integrated, adding layers of rewards, challenges, and competition that really work and can boost user engagement and motivation.”

Atlaslive’s CMO Bogdana Yavorskaya and CPO Lasha Kupatadze will also participate as keynote speakers with their presentation at the summit. Their topic for discussion will be “Navigating the Nordic iGaming Landscape: Insights into Market Dynamics, Trends, and Sports Betting Evolution,” to share fresh analytics and real-life experiences. Their presentation will provide applicable insights into iGaming to meet the changing needs of today’s customers. The presentation will highlight the key trends and what’s really needed for these markets to grow today. They will offer practical solutions and insights into sports betting to meet the changing needs of today’s customers.

Bogdana Yavorskaya, CMO of Atlaslive, talks about the key advantages of their platform, especially its customizable Sportsbook component. “Atlaslive has an in-house developed Sportsbook that is fully automated and can be easily & quickly integrated. You can adjust your product to fit any market with our ready-to-use kits and presets. Analyzing current trends where players want more personalized and interactive gaming experiences, this offers for any iGaming business opportunity to boost  operations worldwide with a platform that adapts well to different laws and equipment needs,” she explains.

There will also be an awards ceremony at the event where Atlaslive is nominated in four key categories. We will be happy to connect with the best from the industry and celebrate the achievements and innovations in the igaming and technology sectors.

Join us in Tallinn to communicate with our team members from Atlaslive. Receive more information about Altaslive on the website and LinkedIn.

Atlaslive, the tech behind the game.

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Baltics

Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze

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Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze
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Get ready for the MARE BALTICUM Gaming & TECH Summit 2024 by HIPTHER! The #hipthers are thrilled to introduce and put the spotlight on the companies and people who help us make the magic happen: our conference sponsors. Get to know them and join us in Tallinn, on 4-5 June to meet them in person!

Lasha Kupatadze, Chief Product Officer at Atlaslive, will be a Speaker at the Summit, offering valuable insights at the Panel about “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era”.

 

Hello Lasha, thank you for taking the time for this interview. We are excited to get to know you and introduce you to our readers! Can you start by telling us a bit about yourself, your professional journey, and your role at Atlaslive so far?

I’ve been in iGaming for nearly a decade and love it! Working with like-minded people to generate ideas and build products that customers love.

Throughout my career, I’ve worked in different roles at both B2C and B2B companies, focusing on building engaging and fun customer experiences.

As the Chief Product Officer at Atlaslive, I get to lead our efforts in making our products the best they can be. My job involves guiding our product development while applying the latest technologies, like AI and blockchain, to make our platform even better. Since I joined Atlaslive, my focus has been on making sure our products not only meet but surpass what our partners and players expect. We’ve put a lot of effort into making personalized, fun experiences that draw players in and keep them coming back for more.

In short, my career has been all about adopting new technologies, developing enjoyable and engaging products, and leading teams to create top-notch iGaming experiences.

 

As the Chief Product Officer at Atlaslive, you play a crucial role in shaping the company’s product landscape. Can you share with us how Atlaslive’s mission of discovering how far iGaming tech can evolve influences your approach to product development?

Our goal is to see how far we can go with technology in iGaming, and this ambition is a huge part of how we build our products. We’re really into using the latest tech to make gaming fun, personalized, and safe for everyone.

We use big data to analyze a huge amount of information, understand and track different patterns in how people play and what they prefer. This helps us deeply examine our users’ behaviors, allowing us to customize our flexible platform to fit exactly what they like and even predict what they’ll want to do next. This approach makes things a lot easier for our partners. They can spend less time and effort trying to figure things out because we provide all the insights and tools they need to make smart decisions quickly.

Our approach is tech-oriented and centered on the player, and  boosts not only engagement but also guarantees that everything is secure and perfectly adjusted to the end-user preferences.

I consider personalization paramount – and we usually focus on creating an experience that feels personal and keeps players coming back for more. I think that this user-focused mindset, combined with our love for tech, ensures that every step we take in product development not only meets the industry’s needs but often goes beyond, setting new standards for what iGaming can be.

 

The Atlaslive platform offers versatile delivery solutions, including Sportsbook API integration, White Label, and Turnkey. How do these different solutions cater to the varying needs of iGaming operators, and what advantages do they offer in terms of time to market and customization?

At Atlaslive, we understand that the needs of iGaming operators vary greatly depending on their business goals, market approach, and technical expertise. That’s why we offer a range of flexible delivery solutions. All options are designed to meet specific requirements, providing key benefits in terms of quick market entry, starting from two days only, and the ability to adjust services to a specific brand or market demand.

Our Sportsbook API integration is perfect for tech-savvy operators who have their platforms but want to enhance them with our top-notch sportsbook features. This solution allows for high customization and rapid deployment, enabling operators to quickly adapt and scale their offerings. On the other hand, our White Label and Turnkey solutions are ideal for those looking to launch their operations quickly without the heavy lifting of developing the technology from scratch. These options offer the fastest route to market with a high degree of brand customization, allowing operators to maintain their unique brand identity while using our robust platform.

When Atlaslive offers its three solutions, we ensure care for all parties involved in this integration process, guaranteeing smooth implementation and an exceptional gaming experience for end-users. Quality and innovation are steadfast allies for Atlaslive, helping our partners to be satisfied and stay successful in the market.

 

One of Atlaslive’s core values is creating live connections between business ambitions and opportunities. How does the Atlaslive Platform facilitate these connections, and what impact does it have on the overall iGaming experience for operators and players?

Yes, at Atlaslive, we’re really focused on connecting business goals with opportunities. Our platform uses smart data analysis to give operators the insights they need to understand what players want. This means we can help them tune their offerings to fit player preferences, which makes the gaming experience much more personal and exciting for everyone.

We also make sure our system works smoothly with other tech tools out there, which keeps things running seamlessly for operators and enjoyable for players. Overall, our “creating live connections” approach helps provide a lively and engaging environment where businesses can grow and players are more engaged with the offerings they choose.

 

With your extensive experience in the iGaming industry, including leadership roles focused on product development, how do you ensure that Atlaslive remains at the forefront of innovation while meeting the evolving needs of the industry and its partners?

While working in the iGaming industry, I’ve learned that staying ahead isn’t just about catching the latest trends, it’s about creating them. At Atlaslive, we keep our finger on the pulse of technology and user expectations. My approach is direct: listen, innovate, and adapt. First, we listen. We’re in constant dialogue with our partners to understand their challenges and preferences. This feedback is very important — it drives our product development. At the same time, we conduct market research and trend analysis to stay informed about the latest in technology, player preferences, and regulatory changes. In such a way, we can anticipate shifts in the market and adapt our products accordingly.

Then, we innovate by infusing our platform with the latest technologies — whether it’s AI to enhance personalization or blockchain for security. Finally, we adapt quickly. The iGaming world moves fast, and flexibility is our superpower. We’re always ready to tweak our offerings to better serve our clients and stay relevant in the market.

 

Atlaslive recently underwent a rebranding process. Could you discuss the connection between this rebranding and the strategic vision of the company, particularly in terms of enhancing the iGaming experience and staying ahead in a competitive market?

The rebrand to Atlaslive is a future-proof of the company’s vision to stay dynamic in terms of technologies and boost the user experience at the same time while giving our partners even more freedom during different sports events and adjusting the necessary settings timely and effectively.

The recent rebranding of Atlaslive shows our direct ties to our vision and a fresh start in staying true to our core values. With this rebranding, we’re emphasizing our focus on being a tech-forward company that always prioritizes our partners. Atlaslive – the tech behind the game.

 

At the MARE BALTICUM Gaming & TECH Summit, you will be joining the discussion about the strategic integration of gamification to boost player retention and loyalty in the iGaming sector. In a nutshell, what is your perspective on the matter, and how does gamification align with Atlaslive’s vision?

Well, what is gamification? To keep it simple, it’s about making the journey from point A to point B fun for the user. That’s what gamification is all about, in a nutshell.

I prefer using both quantitative and qualitative data to understand our customers and build user experiences based on this knowledge.

One of my first experiences with gamification was one of the world’s largest producers of soft drinks campaign where each bottle cap had a letter. If you collected all the letters to spell ‘happiness,’ you could exchange them for various prizes. I remember the excitement I felt before opening each bottle. I bought many of them just to see what letter I’d get. That’s a perfect real-life example of gamification.

We create similar experiences for iGaming users at Atlaslive. For instance, they might open a mystery box without knowing what’s inside. We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy.

To put it simply, we understand our end-users and strive to create products and services that bring smiles to their faces. We monitor the effectiveness of our gamification tools through direct customer feedback and analytical data. Some of our projects that employ these techniques have seen a significant 30% increase in engagement and conversion rates.

By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.

Thank you for this insightful interview, Lasha! We look forward to meeting you in Tallinn, and hearing your valuable insights on Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era!

Join us in Tallinn to connect with Lasha and the Team of Atlaslive – the dynamic iGaming platform focusing on “THE TECH BEHIND THE GAME”

Get your Tickets to the MARE BALTICUM Gaming & TECH Summit Now!

 

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Baltics

BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION

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BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
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Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.

The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.

Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.

Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”

Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”

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