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Elk’s X-iter feature goes live exclusively with LeoVegas

George Miller



Elk's X-iter feature goes live exclusively with LeoVegas
Reading Time: 3 minutes


Swedish game developer Elk Studios has launched a brand new slot feature that allows players to enjoy a specific scenario within a game. It’s a completely unique way to play as there are a selection of predefined modes. Bompers will be the first title with the X-iter feature and is exclusively for LeoVegas players initially before a global launch in March. It’s available with no additional integrations or updates to any of the slots that offer this new feature as it comes as part of the platform.

It’s not yet known if the new game will be added to any of their bonuses, but if there are LeoVegas promo codes that include Bompers in the future, it can only be a good thing for new and existing players.

Elk Studios casino product manager, Tiger Holmgren, said: “The evolution of online gaming has made drastic developments during the last couple of years. An evolving and more aware target group demands a deeper, richer, and more engaging gaming experience. Bonus buys have addressed this but only to some extent, with players staking up to 2,000x bet for Super Bonuses. With X-iter we want to provide a full range of game modes to players, so they can pick and choose how they want to play Elk games.”

Johan Ekberg, Group Casino Games Manager at LeoVegas, is excited for players to try the innovative features:

“X-iter is unlike any slot innovation we’ve seen before and goes beyond the traditional bonus buys. We are thrilled to be first in line with offering our players a straight entry to all the exciting game features X-iter holds. We expect this release to be a big one!” he said.

There are modes with X-iter that are tailored to each slot and its game features. Players can choose their favourite scenario frequently while experiencing the core of every game. As stated on Elk’s site, the X-iter modes are game-specific and can be anything from guaranteed base game features, spins with growing win multipliers, or a straight entry to the bonus game. With up to five modes, players can easily pick and choose according to their own liking.

The maximum jackpot is higher than your average slot, with potential wins of between 25x and 300x of a player’s stake. The unique ‘Buy’ feature is sure to prove a popular pick as it allows players to skip past the base game and head straight to the bonus part of the slot.

Players can enjoy numerous game features which can be triggered one after the other. There are no limits. There’s also the chance to get a full gaming experience quicker than usual and waiting times for bonus features can be a lot shorter with X-iter. Depending on a player’s risk and reward preference, there are more options to choose from due to the contrasting options that can be selected.

The different types of modes with X-iter include:

  • Bonus buy
  • Standard 1x bet spin
  • 3 spins with 3 Bompers
  • 5 spins with 5 Bompers
  • 10 spins with 10 Bompers

Q4 in 2020 was another record-breaking milestone for LeoVegas, reporting their strongest fourth quarter ever. It’s results like this that reaffirm just how trustworthy they are as a brand. It’s arguably one of the reasons they were able to secure exclusivity with Elk’s new X-iter feature. LeoVegas will no doubt enjoy their early access to Bompers, and the prediction is that it will be a very popular game once the global rollout is completed in March. Whether you are a LeoVegas customer or hold an account with one of the many other top operators in the UK, consider this exciting new slot and see what X-iter has to offer.


MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry

George Miller



MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry
Reading Time: < 1 minute


The Gaming industry had a blast in 2020, growing 12% in revenue. This is a stark contrast to many other economic sectors that shrank during the global health crisis. What’s more important, this boost is predicted to continue its effect in 2021. This rapid growth has pushed many gaming companies to transform and implement innovative technologies, to keep up with the trends. It was projected that automation of the internal processes, use of Artificial Intelligence and Machine Learning, Augmented Reality, etc. will be a huge part of the gaming landscape in 2021.

As a digital transformation provider, MaxBill constantly analyzes the state of innovation in the fields relevant to our clients and partners. We believe that deep understanding not only of our client’s business, but industry as a whole, is necessary for developing the best and most fitting solution. In particular, it is crucial to get a better understanding of where the majority of the companies stand after the pandemic.

Right now MaxBill conveys a short and fully anonymous survey that will give us valuable insight into the current state of the gaming industry. We expect to get valuable data for analysis during the next 4-5 weeks. Shortly after we plan to distribute the resulting report along with corresponding recommendations, so that all interested companies would get an idea of where the industry realistically is.

All professionals belonging to the gaming sector in any capacity are welcome to participate in this research: it is free and anonymous.

If you are curious to see what the report might look like, you can check out similar research that was conducted for the utility industry. Keep in mind, however, that each sector has its specifics, so the resulting documents can differ accordingly.

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Live streaming sponsorships platform inSTREAMLY raises €1.1m

George Miller



inSTREAMLY raises €1.1m
(L-R) Szymon Kubiak, Damian Konopka, Maciej Sawicki, Wiktoria Wójcik.
Reading Time: 2 minutes


The Warsaw-based start-up wants to be the go-to platform for all streamers to grow and monetise their passion and for brands to work with streamers to reach Gen Z viewers

Live streaming sponsorships platform inSTREAMLY has raised a €1.1m seed round led by Supernode Global to expand into new markets.

Founded in 2019 by a team of live streaming and marketing professionals, inSTREAMLY has built a platform that enables all streamers – regardless of size – access to brands and to participate and execute sponsorships.

Colopl Next and PKO TFI were also involved in the investment round and previous pre-seed investment was secured from SMOK VC, which is run by Paul Bragiel, an investor in Niantic (PokemonGO), Unity, Uber, and Stripe.

The global live streaming market is valued at $70bn and expected to rise to $184.27bn by 2027. It is extremely difficult to execute brand sponsorship deals for the live streaming market, so typically only the largest streamers with millions of followers are able to work with large brands, leaving the majority of streamers without access to brand deals. With inSTREAMLY’S technology and platform, all streamers gain access to deals previously reserved for the top 0.01% and brands are able to access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.

While the industry average CTR for paid ads is 0,7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers are able to draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.

“I personally know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.

“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for the Generation Z. inSTREAMLY fills this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.

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Compliance Updates

GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation

Niji Narayan



GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation
Reading Time: < 1 minute


GambleAware has published its submission of Call for Evidence to the Department of Digital Culture, Media and Sport (DCMS) in response to the Gambling Act review.

The submission outlines ongoing issues in the gambling sector found by GambleAware, with a particular focus on the prevention of gambling harms and research to inform policy.

It comes in response to the UK government’s December 2020 review of the 2005 Gambling Act. As part of the review, the DCMS launched a call for new evidence to investigate issues such as spend limits and how gambling affects young adults.

The findings are intended to inform changes to the 2005 Gambling Act.

Most prominently, GambleAware continued its advocacy for a mandatory levy to fund research, education and treatment (RET) related to gambling and gambling-related harm.

Currently, British gambling law requires licensed British operators to donate a portion of funds to responsible gambling initiatives, but there is no minimum on how much should be donated.

GambleAware reported that in the last twelve months, it received £15.6m in voluntary donations, a rise from £11m the previous year. In June 2020 the Betting and Gaming Council pledged £100m to GambleAware on behalf of the 4 largest gambling operators in Britain: Bet365, GVC Holdings, Flutter Entertainment and William Hill.

“The voluntary nature of the current arrangements results inevitably in uncertainty of funding year to year and to significant variations in cash flow within the year,” the submission reads.

“This unpredictable funding model represents a significant challenge given that a key function of GambleAware as a commissioning body is to provide assurance to funded services about recurrent income streams so that expert clinical teams can be established and sustained to provide treatment and support for those who need help.”

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