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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform

George Miller

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Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
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Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET.

The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers.

Adverty is also running a competition to encourage developers to use its SDK – with the prize being a 12-month contract with a whopping $30,000 in guaranteed prize money – with ad revenue on top, and an additional $20,000 in prize money to developers who manage to surprise the jury with their creativity.

Being considered will entail some requirements for developers – such as certain minimum daily active users (DAU) in specific geographies and a 12-month live commitment to its SDK.

The tech seminar is entitled ‘Boost monetisation with in-game brand advertising on the Unity platform’ and, in order to win Adverty’s exciting competition, participants must submit their entries before April 16th.

The winner will be chosen by gaming specialists within Adverty’s supply-side team.

Join Adverty for this fascinating webinar in which we showcase how to incorporate the seamless ad units In-Play™ and In-Menu™ into your game on the Unity platform, and share best practice tips and tricks of the trade as to how and where you can place effective ads and drive revenue.

The webinar will outline how easy it is to integrate Adverty’s offer into games, and enable audiences to test its BrainImpression™ technology, ImpViz™ and SmartBend™ features to maximise viewability and monetisation.

Register for the free seminar here: https://live.remo.co/e/seminar-boost-your-monetisation-/register

Industry News

Betsoft Gaming Goes Live on Paf.es

Niji Narayan

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Betsoft Gaming Goes Live on Paf.es
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Betsoft Gaming has extended its ongoing collaboration with the government-owned Finnish gaming company Paf to the Spanish market. The renowned content provider’s award-winning portfolio is now accessible on Paf’s Spanish platform.

“Paf is a trustworthy operator with a substantial customer base. We look forward to growing our business relationship together. The Spanish market is important to Betsoft, hence our commitment to translation and localisation of our games. We are delighted to see our portfolio going live on Paf.es,” Anna Mackney, Sales Executive at Betsoft Gaming, said.

“Paf is all about giving our clients great entertainment and promoting socially aware and responsible gaming. The games we showcase must reflect this, as our clients trust us to provide both quality and integrity. Partnering with companies like Betsoft is part of our commitment to ensuring this. We are very happy to launch their leading, certified titles across our Spanish platform,” Eric Castro, Head of Content and Casino Games at Paf, said.

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Latest News

Pragmatic Play Launches New Hold and Spin Adventure: Floating Dragon

George Miller

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Pragmatic Play Launches New Hold and Spin Adventure: Floating Dragon
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Pragmatic Play, a leading content provider to the gaming industry, has unveiled its newest hit, Floating Dragon Hold and Spin.

The Asian-themed, 3×5 slot is packed full of features and fun, with three separate triggerable modes for players to enjoy. The first is the Fish Money feature, which sees each Fish symbol have a cash value attached and can be collected if the Lady lands on the reels. If multiple Lady symbols land, then the value is multiplied by the number of them.

To trigger the Free Spins mode, three or more Scatters must land on the reels. With four stages possible to progress through in the Bonus Round, players must land Ladies on the reels, which continue to collect Fish as in base play. If Four or more ladies are on the reels at the same time, players will progress to the next round. If no Fish land on a spin, then a Firecracker will be thrown onto the reels, guaranteeing a winning spin.

The Hold and Spin mode is initiated if a stack of Three Coin symbols land on the central reel, which then sees them remain on the grid as the four remaining reels rotate in search of more coins. Players get three respins, which can reset if a coin is found on a spin, while there is a minimum guarantee of 20x a player’s stake awarded during the mode.

Floating Dragon is Pragmatic Play’s newest slot hit, joining leading products Wolf Gold, Sweet Bonanza and The Dog House Megaways ™ in the provider’s high-powered collection of titles.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re consistently looking for innovative new additions to our portfolio and are thrilled to launch our newest Hold and Spin hit.

“Our entire product portfolio continues to grow at an impressive rate as we look to continue to expand globally, with this release marking another positive step for us.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Latest News

Kalamba Games enters Spain and Latin America with Emara Play

George Miller

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Kalamba Games enters Spain and Latin America with Emara Play
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Kalamba Games titles will soon be live in Spain and LatAm via the Emara Play platform, in a partnership that marks the supplier’s entry into those markets.

Through an integration of Bullseye, Kalamba’s Remote Gaming Server (RGS), Emara Play’s operator partners will soon have access to the supplier’s growing portfolio of slot titles, which come with signature features to increase acquisition, engagement, retention and monetisation.

Kalamba brings some of the most advanced gameplay mechanics and compelling themes available in the market to a wide range of demographics across a vast array of operators worldwide. Top-performing titles include Blazing Bull, Ducks Till Dawn and the Joker games series.

Emara Play has developed a totally new concept in the gaming aggregation sector, making it easier for operators and suppliers to reach maximum user satisfaction. Emara Play’s aggregation platform supplies its extensive operator network with over 400 online casino games and player engagement tools from leading suppliers in the sector.

Tamas Kusztos, Head of Sales and Account Management of Kalamba, said: “Emara Play is one of the most dynamic companies working in Spain and LatAm today and we’re really pleased about giving local players the chance to play our games. This move further emphasises our commitment to regulated markets and significantly enhances the reach of our content.”

Daniel Rubio, CEO of Emara Play, said: “Working with Kalamba means we can now offer some of the most innovative and engaging slot games on the market to our players.

“The Kalamba team understands and meets the needs of a wide range of player demographics and is always striving to be at the forefront of slot design. We’re always really happy to work with a content provider like that and naturally we’re excited at what the future holds.”

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