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Kinguin reveals Germany as #1 European market for female gamers

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Kinguin reveals Germany as #1 European market for female gamers
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In celebration of International Womens’ Day, Kinguin has today revealed data that confirm Germany as #1 European market for female gamers. The world’s first digital marketplace for gamers, which has 1.1million active female users, saw an astonishing 56% growth in that category in the last 12 months.

Where are the female gamers coming from?
● 10.5% of female Kinguin customers reside in Germany, amounting to a total of 115,000 users
● Next door, in Poland, Kinguin services 94,000 active female users
● Spain (73,400 users), France (67,600) and the UK (45,800) make up the top five

Despite Germany having the most female customers overall, it was Warsawthat was the city with the highest number of active female gamers on Kinguin.net, with over 20,500 of female users residing in the Polish capital. The joint second most popular cities were Madrid and Paris (10,500 female users each), followed by Berlin (9,930 female users). The data also highlighted that female customers in France averaged the highest basket spend in Europe with €22.47.

Which games are the most popular among women?
Kinguin revealed that in 2020, life simulation video game Sims 4 was the most popular game among its female customers. Sandbox game Minecraft, multiplayer-only survival game Rust, battle-royal title Fornite and a popular FPS game Call of Duty made up the top 5. When it comes to the age of its customers, 66% ranged between the ages of 18-34. However, while the majority of female users were under the age of 35, more than 11% (121,000) of Kinguin’s female customers are over 55.

Top 10 games selected by female gamers in 2020:
1. Sims 4
2. Minecraft
3. Rust
4. Fortnite
5. Call of Duty
6. Ark
7. Lego Star Wars
8. Planet Zoo
9. Anno 1800
10.Skyrim

Do we see more women in the gaming industry?

Kinguin, Head of People, Natalia Szepelowska, said, “I have worked at Kinguin for almost 4 years and I love the gaming industry. On International Women’s Day it felt right to celebrate our female customers and show just how many women around the world are turning to gaming as a preferred form of entertainment. In the last couple of years, we’ve noticed the growth of female applicants, who are gaming enthusiasts. A very common statement that we hear during the interviews is that our candidates haven’t thought that their gaming-hobby can actually be an asset in their professional life. And as it turns out – it is. We’re excited to see more and more gaming-oriented female candidates for roles at our company, and this number grows every year!”

This information follows the news that Kinguin recently celebrated reaching the milestone of 10 million customers worldwide. It welcomed 1,825,452 customers in the last year alone, with a 20% increase since the beginning of 2020.

Latest News

SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino

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SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino
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The SOFTSWISS Jackpot Aggregator grows its client portfolio by starting a partnership with Abocasino. This collaboration will allow the online casino to enhance player engagement and gain deeper insights into their player community by launching jackpot campaigns.

Abocasino is an online casino rapidly gaining popularity. It is registered and operated under the laws of Curacao. Abocasino has an extended loyalty program for VIP players, a comprehensive portfolio of games, as well as live casino titles.

For a new partner, the Jackpot Aggregator has launched a jackpot promotion named ‘Call of jungle’. It is a progressive jackpot campaign with three independent levels: Mini, Middle, and Mega. Lastly, an online casino will award a prize ranging from 50,000 to 100,000 EUR.

This jackpot campaign not only increases player activity but attracts and retains new users. It will give Abocasino a deeper understanding of its audience’s playing behaviour and interest, and will facilitate the development of a promotional campaign that piques the interest of several player segments.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, commented: “Both the SOFTSWISS Jackpot Aggregator and the client side have done a high-quality job of launching the jackpot campaign, particularly on the design of the ‘Call of jungle’ jackpot. Abocasino has dedicated solid attention to all the details and we are confident that this will benefit the online casino. I am sure we have a long and productive collaboration ahead of us.”

“We are delighted to work with the SOFTSWISS Jackpot Aggregator team. They confidently prove their professionalism and expertise, and always complete goals promptly. The jackpot campaign will be a new round of development for our casino,” noted Abocasino Team.

The SOFTSWISS Jackpot Aggregator lets its clients launch jackpot campaigns with different prize tiers. The tool helps online casinos to set up new jackpot promotion projects in line with their business goals. The first results of the Jackpot Aggregator campaigns showed that almost 70% of casino players make more daily wagers after participating in jackpot campaigns. 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Latest News

BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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