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UK gaming company secures Brazilian international footballer ambassador

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UK gaming company secures Brazilian international footballer ambassador
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Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus football star Arthur Melo as the company’s first global ambassador.

Arthur Melo, a star midfielder for Juventus & the Brazilian National Team commented: “I love 1st11’s vision. It’s unique approach to enhancing the fan experience by bringing together gaming creators and sports stars into interactive formats is unique and cool. It brings gaming entertainment to the next level, allowing the real and the virtual worlds to collide in new and often unexpected ways.”

1st11 works in collaboration with leading talent from the world of gaming, pro sports and esports – allowing fans to play in specially created formats and experiences across a wide range of the world’s most popular titles. The offering includes advanced mobile technology connecting fans seamlessly into interactive gaming formats, whilst simultaneously live streaming action directly to subscribers and broadcast partners. The platform’s ethos is designed to make competitive gaming more scalable and enjoyable, rewarding fans not just for winning but also for sharing, engaging and participating.

Peter Glancy 1st11 CEO said, ‘This is a special time for 1st11 and I’m delighted to welcome Arthur as 1st11’s  ambassador. He is a very special talent and a magnificent addition to the team. The signing of Arthur demonstrates our intentions to continue to grow and expand our business internationally. He joins us at an important time as the company continues its expansion. Arthur is not only a football star but also an avid gamer with a huge following on Instagram. As growth in the gaming and esports sector increasingly becomes a global phenomenon, it will continue to attract star athletes with a passion for playing games, sharing content and engaging with an audience of millions”.

Arthur joins over 2.7 billion people playing video games with the industry predicted to reach over $300 billion in revenues by 2025.

1st11’s consumer app is a fan’s passport to access experiences, challenges and rewards. 1st11 offers creators the ability to collaborate with athletes across international territories with a reporting system providing advanced analytics and comprehensive data to brands and rightsholder partners whilst leveraging high-growth streaming platforms such as Twitch, YouTube and Facebook Gaming. 1st11’s mobile-optimised web destination 1st11fun.com showcases fun focused editorial, exclusive sports/gaming content and what 1st11 members and subscribers are able to access via the App.

As part of the company’s continuing growth strategy 1st11 has made a strategic investment into Latin America’s leading gaming entertainment business Final Level. Latin America is the fastest growing gaming market behind China and the USA, this investment provides a solid partnership delivering access to the most prolific creators and esports teams in the region.

1st11’s COO Flavio Maria said “1st11 has over 500 professional athletes integrated into 1st11’s Creator Network. With Arthur joining as our Global Ambassador the team at 1st11 looks forward to collaborating and working with him creatively, seeking innovative and fun ways to engage with fans.”

1stt11 is a UK based company with offices in London, São Paulo, Rio and Buenos Aires.

Gaming

Kinetix launches world first user-generated AI-powered Emotes for gaming & metaverse

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Kinetix launches world first user-generated AI-powered Emotes for gaming & metaverse
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Kinetix, a pioneering 3D animation and AI tech startup, today proudly launches its revolutionary user-generated emotes for video games and virtual worlds, signifying a vital first step towards true self-expression in gaming and the metaverse.

The Kinetix generative AI-powered platform and no-code editing tools enable users, creators, video game makers, metaverse platforms, and brands to create and edit animated 3D content in seconds. This democratizes the process of creating custom 3D animated content, extending to millions of people a skill set that was previously limited to a few thousand trained artists and animators.

Today, Kinetix launches the first ever user-generated emotes to tackle the challenge of limited self-expression in gaming and metaverse worlds. Emotes are animations that can express emotion in video games and virtual worlds, such as dances, celebrations and gestures. Uniquely, emotes made with Kinetix can work in any avatar-based video game or metaverse, and fit effortlessly into any virtual environment from hyper-realism to voxel blocky worlds.

Yassine Tahi, CEO and Co-founder of Kinetix, commented:

“We want to champion a new standard for self-expression in video games and metaverse worlds by opening up the creation of emotes. Our emotes are live now for anyone to create, marking a true watershed moment for digital self-expression and our mission to humanize the metaverse.”

He added, “A once in a lifetime concert without dancing, or a drag queen show without ‘Death Drop’ are missed opportunities for self-expression, realism, individuality, and human connection. We invite everyone to embrace this new trend by playing with our easy-to-use, no-code platform and trying out their best moves on their favorite character or avatar.”

Creators can own their emotes by taking up the option to ‘mint’ them on the Kinetix platform: transforming them into digital assets called ‘Emote NFTs’. With the Kinetix marketplace, creators can then promote and monetize their work and receive 95% of the sale price, creating a fairer revenue model. Brands and IP owners can also use Kinetix tech to make custom emotes. In November 2022, Kinetix teamed up with TF1 and BBC Studios to launch an exclusive collection for international TV hit ‘Dancing With The Stars’.

Founded in Paris in 2020 by CEO Yassine Tahi and CTO Henri Mirande, Kinetix has a team of 45 and was recently named by WIRED as one of the hottest startups in Paris. Earlier this year, Kinetix raised $11 million in seed funding in a round led by Adam Ghobarah, founder of Top Harvest Capital, with participation from Sparkle Ventures, and multiple virtual world platforms and successful entrepreneurs. Kinetix already has established partnerships with leading and emerging virtual worlds including Roblox, The Sandbox, ZEPETO, Decentraland, and PolyLand.

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Gaming

Hamburg Games Conference announces first speakers for 2023 edition

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Hamburg Games Conference
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Under the main topic “Invest in Games”, the Hamburg Games Conference will bring together participants from the international games industry at the Altonaer Museum in Hamburg on March 1 and 2, 2023. Further talks, keynotes and panel discussions will focus on funding, dev and start-up topics. The first games industry experts contributing to the program with talks and presentations are already confirmed. Tickets for the Hamburg Games Conference are available at a reduced early bird rate until January 12, 2023.

For the main conference track “Invest in Games”, multiple talks are already confirmed, providing insights and best practices on investments and M&A deals from the perspective of founders as well as investing companies and M&A advisors:

  • Janosch Kühn and Daniel Stammler (founders of Kolibri Games / BLN Capital) recap building up their studio and their successful exit in their talk “Kolibri Story – From student dorm to multi-million dollar exit in 4 years”.
  • Maarten de Koning (Executive Vice President at DDM, an investment consulting firm specializing in games) will outline the most important principles for successful deals in his talk “10 Golden Rules to Avoid Investment and M&A Disasters”.
  • Arnd Benninghof (Executive Vice President of Gaming at Modern Times Group) will provide insights into MTG’s M&A strategy, with which the Swedish company continues to successfully build an international portfolio of investments in the games sector (including for example InnoGames, Kongregate, Hutch and PlaySimple).
  • Michael Schade (CEO and Co-Founder of Hamburg-based studio Rockfish Games) looks back on the successful self-financing of Everspace 2 through crowdfunding, early access and licensing deals in his talk “How to Self-fund a 20 Million Euro Space Looter-Shooter”.
  • Frank Zahn (Delivery Director & Managing Director at the technology consultancy / software company Endava) shares his experiences selling his digital agency Exozet to Endava in his talk “Lessons Learned on Selling my Company”.
  • Christof Wegmann (Founder & CTO at Exit Games / Photon Engine) will look back on success factors and lessons learned in the development of the mobile hit Stumble Guys in his post-mortem talk “Stumbling into a Global Hit Downloaded 2 Million Times per Day”.

 

First confirmed speakers for the further conference tracks covering funding, dev and start-up topics are:

  • Linda Rendel (Production Director and founder of FemDevMeetup) will present her talk “Production Leadership – How to be an authentic lead and build trusting relationships with your team” and share insights as well as tools for authentic leadership in the context of game productions.
  • René Habermann (founder and developer at Bippinbits) will share his learnings from the development and successful marketing of the indie hit Dome Keeper, which generated over a million euros in revenue within just one day after its release.
  • In a post-mortem talk, Jan and Paul Taaks (founders of Hamburg-based indie studio Overhype Studios) will give insights into the development and marketing of their indie hit Battle Brothers.

 

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Gaming

Web3 Card Game The Lost Glitches Launches Exclusively on ImmutableX

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Web3 Card Game The Lost Glitches Launches Exclusively on ImmutableX
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Immutable, the leading web3 gaming company, and Honig Studios, a game developer known for highly acclaimed titles such as El Hijo – A Wild West Tale, have announced that upcoming Web3-native trading card game (TCG) The Lost Glitches is launching exclusively on ImmutableX.

The Lost Glitches card game combines extensive role-playing elements with physical trading cards, with an emphasis on fun, replayability, immersive storytelling, and full digital ownership of collectibles.

In selecting ImmutableX, a gas-free Ethereum Layer-2 scaling platform for their infrastructure and non-fungible tokens (NFTs), Honig Studios can offer players unparalleled usability and engaging experiences while retaining Ethereum-grade security.

The Immutable ecosystem now boasts some of the most popular NFT card trading games in the industry, including Gods Unchained, CryptoSpells, Goons of Balatroon, Cross the Ages, Deviants’ Factions, which are proving to be one of the most resilient pockets of the NFT market at the moment.

“The demand for NFT trading card games on Immutable is exceptionally high at the moment. We’re delighted to be adding another high-quality title to our line up. We are not only able to offer the widest range of TCGs, but we can provide a premium experience for players, delivering a versatile, engaging, and rewarding ecosystem full of fun and entertainment,” Andrew Sorokovsky, VP of Global Business Development for ImmutableX, said.

Lost Glitches offers a player-versus-player multiplayer mode, together with beginner-friendly tutorials, single-player campaigns, quests and other competitive events.

As well as collecting cards to use in combat, players will also be able to level-up their characters with each battle and choose how to upgrade their skills tree to customise the gameplay.

“Beyond creating and immersing players in the unique and rich cyberpunk atmosphere of The Lost Glitches world, we also want to make education and onboarding of new players to web3 a fun and easy-to-understand experience. This is why we’re excited to be partnering with IMX, a platform fully dedicated to gaming, as ImmutableX will help us to easily integrate these aspects,” said The Lost Glitches founder  Alexey Ivanov.

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