Baltics
MARE BALTICUM Gaming reaches new milestone and Hipther Team reveals virtual event details for 2021
MareBalticumGaming.com becomes a standalone gambling hub
MARE BALTICUM Gaming Summit 2021 will be hosts in two virtual Meetups
The #hipthers are excited to announce that starting this month the official website of MARE BALTICUM Gaming Summit will also host the latest news of the industry in the Baltic and Nordic regions.
The portal will serve a multiplatform that also allows industry shareholders to register or view agenda/speaker-related information about the yearly summit.
ANDRIUS GABNYS – ATTORNEY AT LAW – GABNYS LAW FIRM, who is also the Ambassador of MARE BALTICUM stated: “A three-year experience of MARE BALTICUM round trip Riga-Vilnius-Tallinn proved to be successful, to say the least. As it starts its fourth year, MARE BALTICUM evolves into a standalone gambling hub, while obviously retaining its annual event as an ultimate something-to-be-waiting-for. We will be much more engaged this year. Which is good.”
Additionally to the hub launch announcement, the team is also ready to reveal the plans for this year’s virtual summit. In 2021, MARE BALTICUM Gaming Summit will be split into two separate meetups.
The industry shareholders can choose to attend the two meetups that are planned the following way:
- Baltics Meetup – 13 May
- Nordics Meetup – 18 May
You only need to register once to receive access to the meetings and the recordings. You can register for free here
Already confirmed speakers and moderators are: Andrius Gabnys (Attorney At Law – Gabnys Law Firm), Signe Birne (Director of Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Sören Meius (Estonian Ministry of Finance), Rūta Giedrienė (Compliance and Regulatory Officer at the Gaming Control Authority of Lithuania), Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling), and Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling).
The team is also honored to announce the support of ConnectPay, Nordic Gambling, and Singular, as sponsors.
More speakers will be added along the way and will join the expected +45 speakers and +500 participants.
For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
To receive constant updates, subscribe here: http://eepurl.com/hfyZxf
Baltics
Thunderkick bolsters presence in Lithuania with 7bet deal
Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.
As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.
7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.
The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”
Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.
“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”
Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
Baltics
IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.
“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”
“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”
The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.
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