On Tuesday, February 6, Expressen published the op-ed “Nobody likes gambling advertising – but it’s actually important” signed by Gustaf Hoffstedt, Secretary General, The Swedish Trade Association for Online Gambling. In the article, Hoffstedt argues against the fact that the political board of Stockholm’s public transport SL has announced that it intends to ban advertising for online gambling.
According to SL’s own calculations, gambling advertising alone brings in roughly SEK 20 million per year. Together with proposed advertising bans on other products and services that displease the political board, SL’s revenue loss could exceed SEK 50 million per year. It is lost money that either leads to increased ticket prices or missed investments in Stockholm’s public transport.
In the article, Gustaf Hoffstedt argues against the political board’s proposal and highlights, among other things, that advertising in public transport helps the consumer to navigate among licensed gambling operators and strengthen channelisation.
“It is fundamentally alarming when the regional politicians in Stockholm now review decisions made in what is supposed to be Sweden’s only legislative assembly: the Riksdag,” says Gustaf Hoffstedt.
3 Oaks Gaming obtains Portugal certification
Established iGaming distributor enters key European market
3 Oaks Gaming, an established distributor of iGaming content, has certified 40 games in its portfolio against the technical requirements for the online gambling system, regulations and rules of Portugal’s gambling regulator (Serviço de Regulação e Inspeção de Jogos Turismo de Portugal).
This new certification will ensure Portuguese-licensed operators now have access to the company’s ever-expanding slots library, including top-performing titles such as Gold Nuggets, Aztec Fire 2 and Sun of Egypt 4.
Online casino brands will also benefit from the distributor’s wide collection of promotional tools that further elevate the user experience and drive increased engagement. This includes the Flip2Win feature, an in-game bonus engine designed to reward players with guaranteed prizes throughout each gaming session via a unique guaranteed win mechanic.
Entering’s Portugal iGaming market is set to broaden the distributor’s reach in Europe and further solidify its position as a key provider of engaging content across the continent. As seen in other key iGaming regulated markets such as Italy, the company is anticipating strong demand for its popular range of Hold and Win titles.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Being approved by the Portuguese regulator is another significant milestone for 3 Oaks and reflects our continued growth trajectory.
“Strong demand for our games and promo tools means we can enter new markets such as Portugal with confidence. We know there remains a strong appetite from players for the slots we produce across Europe, including those with the iconic Hold and Win experience that continues to evolve, so we’re looking forward to working closely with Portuguese-facing operators in the near future.”
Gammix Limited slams “outrageous and unsubstantiated” €19.7m KSA penalty
The operator vows to fight on all fronts against the Dutch regulator’s ‘unjust’ ruling.
Gammix Limited has announced its intention to contest the “outrageous and unsubstantiated” penalty handed to them by the Netherlands Gaming Authority (KSA).
In response, Gammix stated that the record €19.7m penalty imposed is based on “falsified data, extreme inaccuracy and highly suspect mathematics”.
In the ruling the regulator said that Gammix was adjudged to have allowed online gambling access for Dutch consumers, as well as not requiring age verification upon sign-up – something the company wholeheartedly disputes.
Gammix reports that accounts used to access its sites during the investigation were created in Luxembourg, with deposits made via credit card. Gammix added that such action violates the sites’ terms and conditions, specifically the provision of false information upon sign-up.
The operator asserts that the penalty, totalling €19,679,000, has been calculated using figures from a proprietary web-traffic aggregation service and a multiplier of 240 Euros per click. Gammix believes this would show turnover that doesn’t exist.
Furthermore, Gammix strongly condemns the KSA’s “mystery shopper” style of investigation, which, the operator states, is an unjust basis for this record-breaking penalty.
Phil Pearson, Director of Gammix Limited, has vowed to “fight on all fronts until it receives an apology and retraction!.
He said: “The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated. Now that we are able to talk openly about the case, we can confirm that we are fighting on all fronts as, to us, this is an extraordinary and unnecessarily heavy-handed action from a regulator that many already regarded as unapproachable.
“When we received the first notice of a possible penalty, we reached out to them to say we have blocks in place. We also asked for any information they had that was material to the investigation, to ensure we remained in compliance with all guidelines – a request they appeared to ignore. Our lawyers also approached the regulator, in writing, to gain more information, but again no response was forthcoming.
“We had enabled a block on Cloudflare for any Dutch IP, we have no Dutch language or direct Dutch payment methods, and categorically do not target Dutch traffic. If affiliates list any of our brands on Dutch-facing sites, we cannot be held responsible for those promotions. However, once players reached the end site, they would not be able to register an account.”
Pearson concluded: “This fine is an absolute joke, and we will contest this in every possible way, at every possible turn. We will only rest once this outrageous penalty has been rescinded and we have received the apology we deserve.”
BHA Chief Executive Julie Harrington Statement Following Parliamentary Debate on Affordability Checks
BHA Chief Executive Julie Harrington has issued the following statement after MPs debated the impact of affordability checks.
“Yesterday’s debate on the impact of affordability checks on British racing has shone a light on a hugely important issue for our sport.
“It was vital that MPs were given proper parliamentary time to thoroughly interrogate the Government’s proposals and we were encouraged by the high turnout for a Westminster Hall debate.
“Many MPs made valuable contributions to the debate, and we are sure that Sports Minister Stuart Andrew will have listened with interest to the views expressed.
“From MPs of all parties and all sides of the debate, there was a clear recognition of the need for the Government to protect and support British racing when reviewing gambling legislation.
“If our sport is to remain a healthy industry, supporting jobs in the rural economy and remaining competitive with our international rivals, we hope that Government will heed this advice.
“We were encouraged by Minister Andrew ruling out the use of job titles and postcodes in the implementation of enhanced spending checks and confirming that these changes will at least be subject to a genuine pilot.
“We will continue to make the case into the heart of Government that the impact of these checks both on our industry and racing bettors needs to be carefully considered and look forward to further discussions on this important issue for British racing with the Gambling Commission and DCMS.”
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