eSports

Unibet talks to Abios about the Future of Esports Betting

Published

3 years ago

April 12, 2021

Unibet talks to Abios about the Future of Esports Betting

Reading Time: 3 minutes

The esports market is the fastest growing sports vertical with the betting market following suit. The betting market for esports is expected to grow with a CAGR of 13.1% between 2020 and 2025 according to MarketWatch, showing a great potential for future opportunities. Unibet has offered markets on esports since 2014 and has used Abios widgets to deliver an enhanced customer experience for punters.

We decided to talk to the Esports Product Manager at Unibet, Filip Kristersson, to get his take on esports betting, how they’ve enhanced their betting offer and their predictions for the future.

What are your thoughts on the future of esports and betting?

Esports will continue to grow and become increasingly important for bookmakers. Within 3 years, it will be a top sport for most sportsbooks and continue to grow. Together with American sports, it will drive new innovations such as betting types, widgets, and ultra-live. The rise of eSoccer as a filler product paints an intriguing picture, are we seeing the beginning of a new paradigm? I foresee interesting times ahead.

What esports games are most popular among your customers?

The big three still rule supreme: CS:GO, LoL, and Dota 2. With the Nordics as some of our core markets, we see a lot of CS:GO activity. Hopefully, The International will be able to go forward as planned in Stockholm this summer, so we can see some proper Dota 2 action as well.

Do you see any growth in interest in other esports games? Are there any new-/upcomers we should keep track of?

While not really being traditional esports, we have seen an increase in eSoccer. The product currently has a filler-role, but can become a proper esports with the right infrastructure and fanbase. Other games of interest are Call of Duty, Valorant, and Rainbow 6, though it’s too early to say anything yet. I’m interested to see the Battle Royale genre getting cracked, as it’s slightly awkward to watch and place bets on now. The growing trend of mobile esports should also be followed, though it will take a while to grow big as an esports in Europe.

Have you seen any changes in the esports betting market related to Covid-19?

The rise of eSoccer was one thing we didn’t see coming, it was an unexpected surprise. In hindsight, it does make sense. Almost everyone has played the game, it’s recognisable, quick, and fun to bet on. The other esports saw an increase, even if the more prestigious LAN-tournaments were canceled. We have also seen an increase in activity from many of our competitors as well as suppliers. I believe the increased esports awareness benefits us as we have a strong esports product.

Thank you for bringing these great insights on the esports market. You have used our products to enhance and develop the customer experience across your platforms.

How do you use our widgets and value stats?

In short, we use the Abios widgets to enhance our customer experience. Whether you are a frequent bettor or it’s your first time, we want it to be easy, smooth, and understandable to bet at Unibet. The pre-match widgets give you an understanding of the teams’ latest performance, without having to leave Unibet.

The value stats have been a great way to help players try types of betting they aren’t used to, as well as showcasing how you can use data to improve your betting. It’s also nifty to use on external sites together with promotions.

What value has Abios products brought you?

The compliance checks made us one of the few bookmakers who could have most of our esports events available on site after the Swedish re-regulation. The mapping of streams makes sure it’s possible to view every esports event on our website. Abios continuous service helps us ensure we have all the content available for all markets, something becoming increasingly important with different regulations.

What value has Abios brought to your customers in terms of user experience?

As can be understood from the above answers, they have been a great addition to our customer experience, prolonging time on site and helping to drive both pre-match and in-play betting. At Unibet, we want our players to feel in control and feel good about their bets. By providing additional information in a well-packaged way, we promote the expert feeling.

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eSports

BETBY AGREES LONGTERM MULTI-MARKET CSGO EMPIRE PARTNERSHIP

Published

9 mins ago

October 9, 2024

George Miller

BETBY AGREES LONGTERM MULTI-MARKET CSGO EMPIRE PARTNERSHIP

Reading Time: < 1 minute

BETBY, a top-tier sports betting provider, has announced a long-term partnership with Moonrail Limited B.V., a prominent online sports betting company, to support their flagship CSGOEmpire brand.

As part of this collaboration, Moonrail Limited will leverage BETBY’s award-winning sportsbook platform, along with Betby Games’ esports feed, and comprehensive trading and risk management services.

Under the terms of the agreement, BETBY’s technology and services will drive CSGOEmpire’s global multi-channel sportsbook operations.

Stefanos Karakidis, Head of Business Development at BETBY, stated: “We are thrilled to partner with Moonrail, a company recognized as a leading operator in both the sportsbook and esports sectors. We are eager to work closely with Moonrail to continue providing exceptional sports betting experiences to their players.”

Luke M., Head of Sportsbook at CSGOEmpire, commented: “At CSGOEmpire, our primary focus has always been to deliver the fairest experience possible for our users, coupled with the best odds in the market. We are excited about our partnership with BETBY, which will enhance the quality of our offerings and significantly improve the user experience. This collaboration will provide our community with an expanded selection of betting options and a seamless interface, further solidifying CSGOEmpire as a leader in the online betting space. We remain committed to prioritizing our users’ needs and look forward to the innovations this partnership will bring.

eSports

Record Number of Host City Applications for IESF’s Events

Published

5 days ago

October 4, 2024

Adrienn Sarkany

Reading Time: 2 minutes

The International Esports Federation (IESF) is pleased to announce the conclusion of the bidding process for hosting the 2025 and 2026 IESF Events – the World Esports Championship and Regional Qualifiers. For the first time in our history, we have received a record number of applications, with over 30 cities from across all continents submitting their bids to host our signature Esports events.

The increased interest in hosting IESF events reflects the expansion of the Esports community and the impact these tournaments have had on the intern ational esports scene. From Europe to Asia & Oceania, Africa to the Americas, cities are making significant efforts to develop their local Esports ecosystems while also presenting their capability to host nations from around the world. The opportunity to serve as the home of Esports for a year is seen as a meaningful step forward, with long-lasting benefits in both the local and international growth of Esports.

“Over the last five years, IESF events have grown rapidly, and so has the excitement around hosting one of the world’s biggest esports events. IESF events are truly one-of-a-kind and bring huge value to our host nations – or as we like to call them, the “Esports capital of the world.’ It’s amazing to see this growing interest, and we can’t wait to continue bringing the global Esports community together through these incredible events.”- stated Boban Totovski, the General Secretary of IESF.

We are now thoroughly reviewing the applications to determine which cities meet our criteria and requirements and align with IESF’s core mission of developing Esports in a sustainable and inclusive manner.

IESF is dedicated to ensuring that every event we host leaves a meaningful and lasting impact. The upcoming selection of our host cities will shape the future of many Esports communities across the globe and redefine the Esports landscape by supporting new emerging regions and strengthening the existing ones.

eSports

The legends return! GG.BET is hosting a second long-awaited battle between NAVI and Team Vitality in Match of LeGGends: Double Down

Published

6 days ago

October 3, 2024

Peter Tolan

Reading Time: 2 minutes

On October 5, at 19:00 EEST, NAVI and Team Vitality will go head-to-head again in an epic Counter-Strike 2 show match organized by betting brand GG.BET. In Match of LeGGends: Double Down, viewers can expect unique showdown formats and a special bonus with promo code NAVITALITY.

The top two teams in the world will battle it out in this show match. Match of LeGGends: Double Down will see Team Vitality, who were IEM Cologne 2024 champions, and NAVI, who won gold this year at the PGL Major Copenhagen, EWC and ESL Pro League S20, go head-to-head. Viewers can also expect a nail-biting encounter between two rival MVPs — Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius.

The show match will begin in a classic Standard format: the teams will play МR12 on the de_tuscan map. The second random map will be played in Arms Race Mode: gameplay will switch to Deathmatch mode, where it’s every man for himself. The main objective here is to achieve kills using various types of weapons and finish the game with a knife kill. The third randomly selected map will be played in MR12 format in Hostage Rescue mode: Counter Terrorists will be tasked with rescuing hostages, and Terrorists will try to stop them.

The show match is being organized by GG.BET, the official betting partner of esports team NAVI and Team Vitality’s CS2 roster. GG.BET hosted the first Match of LeGGends in July 2023, and the match racked up over 1 million views.

To celebrate Match of LeGGends: Double Down, GG.BET is offering an exclusive sportsbook and gifting users a bonus: a freebet worth up to 100 USD with promo code NAVITALITY.

Match of LeGGends: Double Down will be streamed in two languages. Watch the English-language stream on NAVI and Team Vitality’s official Twitch channels, and watch in Ukrainian on the Maincast Twitch channel.