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Unibet talks to Abios about the Future of Esports Betting

George Miller

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Unibet talks to Abios about the Future of Esports Betting
Reading Time: 3 minutes

 

The esports market is the fastest growing sports vertical with the betting market following suit. The betting market for esports is expected to grow with a CAGR of 13.1% between 2020 and 2025 according to MarketWatch, showing a great potential for future opportunities. Unibet has offered markets on esports since 2014 and has used Abios widgets to deliver an enhanced customer experience for punters.

We decided to talk to the Esports Product Manager at Unibet, Filip Kristersson, to get his take on esports betting, how they’ve enhanced their betting offer and their predictions for the future.

What are your thoughts on the future of esports and betting?

Esports will continue to grow and become increasingly important for bookmakers. Within 3 years, it will be a top sport for most sportsbooks and continue to grow. Together with American sports, it will drive new innovations such as betting types, widgets, and ultra-live. The rise of eSoccer as a filler product paints an intriguing picture, are we seeing the beginning of a new paradigm? I foresee interesting times ahead.

What esports games are most popular among your customers?

The big three still rule supreme: CS:GO, LoL, and Dota 2. With the Nordics as some of our core markets, we see a lot of CS:GO activity. Hopefully, The International will be able to go forward as planned in Stockholm this summer, so we can see some proper Dota 2 action as well.

Do you see any growth in interest in other esports games? Are there any new-/upcomers we should keep track of?

While not really being traditional esports, we have seen an increase in eSoccer. The product currently has a filler-role, but can become a proper esports with the right infrastructure and fanbase. Other games of interest are Call of Duty, Valorant, and Rainbow 6, though it’s too early to say anything yet. I’m interested to see the Battle Royale genre getting cracked, as it’s slightly awkward to watch and place bets on now. The growing trend of mobile esports should also be followed, though it will take a while to grow big as an esports in Europe.

Have you seen any changes in the esports betting market related to Covid-19?

The rise of eSoccer was one thing we didn’t see coming, it was an unexpected surprise. In hindsight, it does make sense. Almost everyone has played the game, it’s recognisable, quick, and fun to bet on. The other esports saw an increase, even if the more prestigious LAN-tournaments were canceled. We have also seen an increase in activity from many of our competitors as well as suppliers. I believe the increased esports awareness benefits us as we have a strong esports product.

Thank you for bringing these great insights on the esports market. You have used our products to enhance and develop the customer experience across your platforms.

How do you use our widgets and value stats?

In short, we use the Abios widgets to enhance our customer experience. Whether you are a frequent bettor or it’s your first time, we want it to be easy, smooth, and understandable to bet at Unibet. The pre-match widgets give you an understanding of the teams’ latest performance, without having to leave Unibet.

The value stats have been a great way to help players try types of betting they aren’t used to, as well as showcasing how you can use data to improve your betting. It’s also nifty to use on external sites together with promotions.

What value has Abios products brought you?

The compliance checks made us one of the few bookmakers who could have most of our esports events available on site after the Swedish re-regulation. The mapping of streams makes sure it’s possible to view every esports event on our website. Abios continuous service helps us ensure we have all the content available for all markets, something becoming increasingly important with different regulations.

What value has Abios brought to your customers in terms of user experience?

As can be understood from the above answers, they have been a great addition to our customer experience, prolonging time on site and helping to drive both pre-match and in-play betting. At Unibet, we want our players to feel in control and feel good about their bets. By providing additional information in a well-packaged way, we promote the expert feeling.

eSports

BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store

George Miller

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BATTLEGROUNDS MOBILE INDIA Pre-Registrations to start from 18th May on Google Play Store
Reading Time: 2 minutes

 

Krafton, the premier South Korean video game developer, today announced the date for pre-registrations of BATTLEGROUNDS MOBILE INDIA. Developed by Krafton, the long-awaited pre-registrations for the game will go live on 18th May.

There will be specific rewards available for fans to claim, only if they pre-register the game. These rewards would be specific to Indian players only.

To pre-register for BATTLEGROUNDS MOBILE INDIA, please visit the Google Play Store and click on the “Pre-Register” button, and your rewards will automatically be available to claim on game launch.

Krafton’s brand new game will launch as a free-to-play experience on mobile devices. We request players to stay tuned, stay masked and stay safe, for additional details on the pre-registration rewards. BATTLEGROUNDS MOBILE INDIA will be available exclusively to play in India only.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF): “It is heartening to see that Krafton Inc. has announced the date for pre-registrations of Battlegrounds Mobile India, which is a clear indication that government green light has been given and this surely is a piece of good news for all the PUBG players who have been missing the game all this while since the game was withdrawn from the Indian market post the government ban.

We also urge that it is an opportune time for Indian video game developers, as well as the existing esports titles as such recent announcements, will fuel the Indian esports ecosystem which is full of possibilities and opportunities.”

Mr Tarun Gupta, Founder, Ultimate Battle, India’s first-ever one-stop online esports platform: “We are excited to see that the pre-registrations for the Battlegrounds Mobile India are finally rolling out. Indian gamers will now be able to get hands-on experience with this much-waited game. This launch will be historic, if I may call it so. At Ultimate Battle, we will be including Battlegrounds Mobile India in our All India Esports League which will be rolling out shortly.”

Mr Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming, India’s top gaming talent management firm: “As Krafton promised earlier, they are going to start the long-awaited pre-registrations of BATTLEGROUNDS MOBILE INDIA from 18th May and it’s both encouraging & exciting for the whole esports & gaming community. Existing and new gaming creators will be taking the first concrete step towards their future in gaming. Team Trinity and our network of content creators are super excited about the opening of pre-registration. A journey towards the bright future of Indian gaming and esports has just begun.”

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eSports

IESF Reveals Last Game Title for Upcoming Esports World Championship

Niji Narayan

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IESF Reveals Last Game Title for Upcoming Esports World Championship
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International Esports Federation (IESF) has announced Tekken 7 as the last official game title for its 13th Esports World Championship, Eilat, Israel. This is the eighth time that the game title has been included since 2012.

Tekken 7 (Tekken means “Iron Fist” in Japanese) is published by Bandai Namco Entertainment. The popular 1:1 fighting game’s arcade version was first released in 1994 and the home version was released in 1995.

With the announcement, IESF confirms that all three games from the 12th Esports World Championship would be back with more games for IESF’s flagship international competition, which has taken place annually since 2009.

All athletes who shall participate in the Tekken 7 game title at IESF’s 13th Esports World Championship shall be selected by member national federations affiliated to IESF.

IESF’s Esports World Championship is the IESF’s flagship competition, where all the players from all over the world participate in a unique and vibrant tournament while representing their national flag. The event is the only major Esports tournament featuring national teams, and this year’s competition is expected to be the largest one to date, with approximately 80 nations set to participate.

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eSports

Real Luck Group Ltd’s Luckbox shortlisted for two EGR Marketing & Innovation Awards

George Miller

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Real Luck Group Ltd's Luckbox shortlisted for two EGR Marketing & Innovation Awards
Reading Time: < 1 minute

 

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of licensed, real money esports betting, is pleased to announce it has been shortlisted in two categories at the EGR Marketing & Innovation Awards 2021.

The EGR Marketing & Innovation Awards reward the most innovative and creative operators and affiliates in the online gaming industry, recognizing those who have pushed themselves to bring something new to the industry in the last 12 months.

Luckbox has been shortlisted in the Innovative Start-up and Innovation In Esports categories, with winners due to be announced on June 30, 2021.

Luckbox was named Rising Star at the EGR Operator Awards in 2020.

Luckbox CEO Thomas Rosander said: “We are thrilled and honoured to be in the running for these awards, amongst the most prestigious marketing accolades in the igaming industry. Despite a limited marketing budget leading until Q2 2021, our team has shown tremendous creativity and innovation in both marketing and product development to be selected for this shortlist. This work has given us a solid foundation to build upon. Our recent financing, which was in high demand, means we are now capitalized to spend significantly on marketing for the first time, which enables us to scale up these initial successes.”

Real Luck Group would like to wish all nominees the best of luck.

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