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Gamecity Hamburg is growing: Two new hires for the initiative’s communications team

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Gamecity Hamburg is growing: Two new hires for the initiative’s communications team
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PR Manager Johannes Klockenbring and Project Assistant Helen Krüger join Gamecity Hamburg in its mission to support, connect and promote Hamburg’s vast games industry ecosystem. Gamecity Hamburg is part of the public agency Hamburg Kreativ Gesellschaft and serves as the city’s contact point for games funding and networking-building in the gaming sector. Its main activities consist of the programs Prototype Funding and Games Lift Incubator as well as a range of public, industry, educational and networking events. For this year, Gamecity Hamburg’s focus will also be developing digital opportunities for exchanging ideas and networking, as well as international location marketing.

As PR Manager Johannes Klockenbring strengthens Gamecity Hamburg’s communications team. Previously, he was Strategy Consultant for Hamburg-based communications agency “Zum goldenen Hirschen” advising companies and organizations from the media, financial and public sectors on strategic brand and communication issues. Until 2019, he was also responsible for communications and marketing of Green Juice Festival GmbH, a music festival promotion company, which he co-founded. Johannes studied media studies and media management in Cologne as well as cultural management in Hamburg.

“I’m excited to support Gamecity Hamburg in increasing the visibility of Hamburg’s game industry and highlighting the opportunities Hamburg offers to companies, startups, and developers. I’m especially motivated by my professional interest in creative industry and digital culture as well as my liking for immersive story-games and lovingly designed indie games”, Johannes Klockenbring explains his switch to Hamburg Kreativ Gesellschaft.

Helen Krüger completed a dual university program in media management in cooperation with publishing house Edel Germany and subsequently expanded her experience in a role as Junior Marketing Manager for Edel. For Gamecity Hamburg she provides comprehensive insights from the home entertainment and publishing industry and now actively supports the team as Project Assistant. Currently, Helen is completing her master’s degree in Information, Media and Library at Hamburg University of Applied Sciences (HAW Hamburg).

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DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners

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DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners
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The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.

“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.

“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”

Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”

Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”

performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.

Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.

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Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG

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Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG
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Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and thus responsible for the entire lottery brokerage business of the ZEAL group in Germany. Freudenreich reports directly to ZEAL CEO Helmut Becker. In his position, he will be responsible for the operational management and financial performance of the two end customer brands LOTTO24 and Tipp24 as well as their strategic development. Freudenreich will also become a member of the Management Board of LOTTO24 AG with effect from 1 January 2025.

With Freudenreich, ZEAL has hired a founder and e-commerce expert with many years of experience. Before joining ZEAL, Freudenreich was head of German sales and data management at the pan-European online pharmacy Atida. Prior to that, he founded and managed the start-up Apparently Different. After completing his doctorate, Freudenreich began his career as a management consultant at McKinsey.

“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”

“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”

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LeoVegas launches sportsbook in Germany and strengthens the foothold in the market

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LeoVegas launches sportsbook in Germany and strengthens the foothold in the market
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LeoVegas Group has launched its sportsbook offering in the growing German market, in addition to its popular virtual slot machines vertical. Following the gaming license granted last year, the Group introduced virtual slot machines on LeoVegas.de in one of Europe’s largest igaming markets. The new sportsbook offering will be available across all sixteen German states, strengthening the foothold in Germany. A nationwide marketing campaign will launch in December to celebrate thrill seeking adventures in everyday life. 

LeoVegas Group has launched its sportsbook vertical on the popular brand LeoVegas.de. In recent years, the German igaming market has developed into potentially one of Europe’s largest, and this new addition to the brand will attract sports fans across all sixteen German states, subsequently expanding the existing customer base. Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year. In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.

Gustaf Hagman, CEO at LeoVegas Group, said “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”

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