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Mer Telemanagement Solutions Signs Definitive Merger Agreement with SharpLink, a Pioneer in Sports Betting Technologies

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Mer Telemanagement Solutions Ltd., a global provider of telecommunications expense management, call accounting and contact center software, announced that it has entered into a definitive Agreement and Plan of Merger with SharpLink, Inc. (“SharpLink”), a leading online technology company that works with sports leagues, fantasy sports sites and sports media companies to connect fans to relevant and timely betting content sourced from its sportsbook partners. Upon the closing of the merger, which is conditioned upon approval of MTS shareholders and other standard closing items, the Company will change its name and pursue the business of SharpLink under new management and Board control.

Founded by industry veterans with extensive experience developing and selling enterprise-level sports technology solutions, SharpLink is an early innovator in the sports betting conversion marketplace. SharpLink currently has contractual relationships with sports teams, media companies and league operators, including the PGA TOUR® and NASCAR®. Both leverage SharpLink’s legacy “free-to-play” game platform to enhance user engagement and gaming strategies. More recently, the PGA TOUR and NASCAR have leveraged SharpLink’s conversion platform to introduce dynamic and real-time sports betting content from multiple sportsbook partners.

Morgan Stanley estimates that the online sports betting market will generate over $9.2 billion in annual revenue in the U.S. alone by 2025, with the international market currently several times that amount. According to internal research, an estimated $20 billion has already been invested in acquisitions and partnerships by gaming operators, sports leagues and media companies as the industry rapidly expands and prepares for betting growth in the U.S. Currently 22 states allow online sports betting, including New York, which passed the new legislation just last week. SharpLink’s engagement technology delivers personalized sportsbook betting offers and engaging experiences for fans who are interested in legal online betting.

“We are excited to achieve this major milestone by signing the definitive merger agreement with SharpLink, and we believe the transaction, when closed, will provide significant value to both the current MTS shareholders and the SharpLink shareholders who will be receiving MTS shares in the Merger,” stated Roy Hess, MTS CEO. “Following the merger, our Company will be on the leading edge of a potentially massive sports betting market in the U.S. and globally. By providing proprietary advanced conversion and engagement solutions for the sports betting industry, we expect SharpLink’s services will be needed by many companies looking to capitalize on this opportunity. We are excited about our future growth strategy as well as the current industry’s rapid expansion both in the U.S. and globally. We encourage all shareholders to look for our mailed proxy materials in the near future and to support this proposed transaction.”

Rob Phythian, CEO of SharpLink stated: “As sports betting legislation continues to be enacted across the United States, which we are seeing at an accelerated pace as states look to fill budgetary gaps, any company that has an audience of sports fans will have the opportunity to earn additional revenue by opening a channel for that audience to place legal, online bets. We believe SharpLink is well-positioned to provide leagues, media and sportsbook operators – many of whom are already customers — the tools they need to manage and capitalize on this opportunity by using our innovative analytical solutions, not simply advertising banners or buttons. SharpLink’s turnkey intelligent solutions allow these companies to implement advanced technology right out of the gate, and quickly start connecting their users to real-time sports betting content.”

“The sports betting market is shifting rapidly and is beginning to recognize the need for analytically based betting solutions. We expect this merger to provide SharpLink greater access to the capital markets so that we may scale effectively to meet demand, continue to innovate, and sharpen our portfolio of businesses and technology. We thank the professional team at MTS for their dedication and hard work getting this deal towards a rapid closing – we cannot do it without them,” Phythian added.

Transaction Summary

Under the terms of the merger agreement, the holders of SharpLink’s outstanding common stock and preferred stock immediately prior to the merger will receive ordinary shares and preferred shares, as applicable, of MTS in the merger. On a pro forma and fully-diluted basis for the combined company, SharpLink shareholders are expected to own approximately 86% of the combined company (inclusive of a stock option pool of 10% of the fully-diluted outstanding share capital of the combined company).

Funding to close the transaction has already been fully committed by an institutional investor. The proposed transaction has been unanimously approved by the board of directors of both companies and by the shareholders of SharpLink. After closing, the current MTS business will continue to operate, managed by members of the current MTS management team.

SOURCE Mer Telemanagement Solutions Ltd. (MTS)

eSports

Esoccer surges across Kambi network on Abios product upgrade

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Kambi, the world’s trusted sports betting partner, has elevated its esports offering with the integration of Abios’ esoccer odds product into the Kambi sportsbook platform.

Utilising real-time data from leading rights holders and automated modelling overseen by an experienced trading team, Abios now powers esoccer betting for the Kambi network, with plans in place to expand Kambi partners’ access to Abios’ offering on events including ebasketball, Counter-Strike and League of Legends throughout 2024.

Covering more than 6,000 matches a month and rising, Abios’ esoccer product is delivered to partners via the same trading gateway as Tzeract’s AI-driven pricing and Inspired’s suite of virtual sports products, and is therefore also available as a modular service to operators outside the Kambi network.

Enabling a larger number of events to be offered and greatly enhancing the quality and depth of the offering, Abios’ product has already delivered strong revenue growth since launch with esoccer consistently among the top leagues by number of bets on the Kambi network.

Simon Noy, SVP of Trading at Kambi, said: “The integration of Abios’ esoccer odds product into the Kambi sportsbook platform marks an exciting advancement for our esports offering. Abios’ expertise in real-time data and automated modelling ensures that our network receives top-tier esoccer trading. As we continue the roll-out to ebasketball and titles such as Counter-Strike and League of Legends, we are confident that this will not only enhance the quality of our offerings but also drive further growth in the rapidly expanding esports betting market.”

Oskar Bonnevier Fröberg, CEO and Founder of Abios, said: “With our roots in esports data, we’re very happy to be able to provide the models and trading capabilities to power dozens of sportsbooks across the globe with a reliable and accurate esoccer odds feed. As Abios’ trading capabilities grow, we can increase uptime and bet offer availability to esports while offering innovative solutions such as same-game bet builders and player props, catering to the fast and expansive consumer habits of the digital generation.”

A Kambi Group company, Abios is the leading esports services provider to the betting and gaming industry, with over a decade of experience in providing operators with best-in-class data, odds and streaming capabilities.

For Kambi media enquiries, please contact:

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Evoplay dives into the depths in latest release Ocean Catch

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Award-winning game development studio Evoplay has launched its new slot Ocean Catch, utilising a popular fishing theme that showcases unique Fish&Collect and Tackle box features, filled with rewards.

This 5×4 aquatic adventure is stacked with action-packed mechanics, including the Fish&Collect feature which occurs when an instant reward fish symbol falls on the reels with a Wild.

The Dynamite Feature can be triggered on any spin at any point of the game, when at least one Wild appears. Here, up to six regular symbols are replaced by Fish symbols, triggering the Fish&Collect Feature and providing massive win potential.

Three or more Bonus symbols allow players to pick from one of three Free Spins rounds with varying levels of volatility. Every Wild that lands during the Free Spins bolsters the progress bar, with four Wilds collected providing extra spins and increasing Wild multiplier.

The Gold Fish symbol can also appear during Free Spins, awarding up to 100x a player’s bet while a Tackle Box can land on the fifth reel, unlocking a multiplier up to x20 or up to eight extra spins.

Ocean Catch demonstrates Evoplay’s versatility in developing high-quality slots exhibiting a variety of themes, with this newest release expected to be a popular hit within the company’s immersive portfolio.

Ivan Kravchuk, CEO at Evoplay, said: “Ocean Catch invites players to enjoy a memorable fishing trip, reeling in multiple ways to win and empowering users to select from three different bonus games to suit their preferred gaming style.

“Packing a player-favourite theme with engrossing features, this distinctive slot will undoubtedly shine for us as the year progresses and we are delighted to launch this title across multiple markets.”

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PRAGMATIC PLAY TAKES SLOTS LIVE WITH TIPSPORT IN CZECH REPUBLIC AND SLOVAKIA

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PRAGMATIC PLAY TAKES SLOTS LIVE WITH TIPSPORT IN CZECH REPUBLIC AND SLOVAKIA
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The provider rolls out Slots catalogue in Czech Republic and Slovakia

Pragmatic Play, a leading content supplier to the iGaming industry, has taken its Slots content live with Tipsport, a leading operator in Slovakia and the Czech Republic.

The provider’s growing collection of award-winning Slots, which includes iconic titles such as Gates of Olympus and Sweet Bonanza, in addition to recent hits such as Loki’s Riches, is now available to Tipsport players.

Pragmatic Play’s wider portfolio of RNG games, including its two popular Crash titles, Spaceman and Big Bass Crash, is also live with Tipsport, giving their players the chance to enjoy a variety of premium gaming experiences.

Founded in 1991, Tipsport has become the largest betting company in the Czech Republic. With a prominent land-based presence alongside its online casino and sports betting products, it is now one of the leading operators in Eastern and Central Europe.

The partnership with Tipsport widens the reach of Pragmatic Play’s product offering in key regulated markets.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to partner with Tipsport, a popular and respected operator in Slovakia and the Czech Republic, bringing Pragmatic Play’s Slots and RNG content to even more players in these markets.”

Jiří Švarc, Casino Director at Tipsport, added: “As a market leader in the Czech Republic and Slovakia, we’re excited to welcome Pragmatic Play to our platform and begin to offer our players a more diverse and unparalleled number of immersive Slots.

“Pragmatic Play is easily one of the most well-known providers in the industry, so we’re glad to finally be welcoming them to Tipsport. We believe this will be an extremely successful partnership, and we look forward to seeing the results.”

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