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Mer Telemanagement Solutions Signs Definitive Merger Agreement with SharpLink, a Pioneer in Sports Betting Technologies

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Mer Telemanagement Solutions Ltd., a global provider of telecommunications expense management, call accounting and contact center software, announced that it has entered into a definitive Agreement and Plan of Merger with SharpLink, Inc. (“SharpLink”), a leading online technology company that works with sports leagues, fantasy sports sites and sports media companies to connect fans to relevant and timely betting content sourced from its sportsbook partners. Upon the closing of the merger, which is conditioned upon approval of MTS shareholders and other standard closing items, the Company will change its name and pursue the business of SharpLink under new management and Board control.

Founded by industry veterans with extensive experience developing and selling enterprise-level sports technology solutions, SharpLink is an early innovator in the sports betting conversion marketplace. SharpLink currently has contractual relationships with sports teams, media companies and league operators, including the PGA TOUR® and NASCAR®. Both leverage SharpLink’s legacy “free-to-play” game platform to enhance user engagement and gaming strategies. More recently, the PGA TOUR and NASCAR have leveraged SharpLink’s conversion platform to introduce dynamic and real-time sports betting content from multiple sportsbook partners.

Morgan Stanley estimates that the online sports betting market will generate over $9.2 billion in annual revenue in the U.S. alone by 2025, with the international market currently several times that amount. According to internal research, an estimated $20 billion has already been invested in acquisitions and partnerships by gaming operators, sports leagues and media companies as the industry rapidly expands and prepares for betting growth in the U.S. Currently 22 states allow online sports betting, including New York, which passed the new legislation just last week. SharpLink’s engagement technology delivers personalized sportsbook betting offers and engaging experiences for fans who are interested in legal online betting.

“We are excited to achieve this major milestone by signing the definitive merger agreement with SharpLink, and we believe the transaction, when closed, will provide significant value to both the current MTS shareholders and the SharpLink shareholders who will be receiving MTS shares in the Merger,” stated Roy Hess, MTS CEO. “Following the merger, our Company will be on the leading edge of a potentially massive sports betting market in the U.S. and globally. By providing proprietary advanced conversion and engagement solutions for the sports betting industry, we expect SharpLink’s services will be needed by many companies looking to capitalize on this opportunity. We are excited about our future growth strategy as well as the current industry’s rapid expansion both in the U.S. and globally. We encourage all shareholders to look for our mailed proxy materials in the near future and to support this proposed transaction.”

Rob Phythian, CEO of SharpLink stated: “As sports betting legislation continues to be enacted across the United States, which we are seeing at an accelerated pace as states look to fill budgetary gaps, any company that has an audience of sports fans will have the opportunity to earn additional revenue by opening a channel for that audience to place legal, online bets. We believe SharpLink is well-positioned to provide leagues, media and sportsbook operators – many of whom are already customers — the tools they need to manage and capitalize on this opportunity by using our innovative analytical solutions, not simply advertising banners or buttons. SharpLink’s turnkey intelligent solutions allow these companies to implement advanced technology right out of the gate, and quickly start connecting their users to real-time sports betting content.”

“The sports betting market is shifting rapidly and is beginning to recognize the need for analytically based betting solutions. We expect this merger to provide SharpLink greater access to the capital markets so that we may scale effectively to meet demand, continue to innovate, and sharpen our portfolio of businesses and technology. We thank the professional team at MTS for their dedication and hard work getting this deal towards a rapid closing – we cannot do it without them,” Phythian added.

Transaction Summary

Under the terms of the merger agreement, the holders of SharpLink’s outstanding common stock and preferred stock immediately prior to the merger will receive ordinary shares and preferred shares, as applicable, of MTS in the merger. On a pro forma and fully-diluted basis for the combined company, SharpLink shareholders are expected to own approximately 86% of the combined company (inclusive of a stock option pool of 10% of the fully-diluted outstanding share capital of the combined company).

Funding to close the transaction has already been fully committed by an institutional investor. The proposed transaction has been unanimously approved by the board of directors of both companies and by the shareholders of SharpLink. After closing, the current MTS business will continue to operate, managed by members of the current MTS management team.

SOURCE Mer Telemanagement Solutions Ltd. (MTS)

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MiFinity enable N1 Interactive’s payment expansion

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MiFinity, the secure iGaming eWallet, today announced a new partnership with online casino operator N1 Interactive Limited. The MiFinity eWallet will now be available as a payment method for customers in some of N1 Interactive’s European markets across 37 brands.

As one of the most popular casino brands on the market, N1 Interactive offers a wide range of payment methods for players in different regions. MiFinity will be working with N1 Interactive to help increase conversions by providing players with their preferred payment method via the MiFinity eWallet.

Paul Kavanagh, CEO at MiFinity, said: “We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet. With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

N1 Interactive added: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

With the MiFinity iFrame, brands like Casino Universe, Slot Hunter Casino and N1 Casino can provide players with the option to use their MiFinity eWallet within the cashier experience. Once players have signed up for a MiFinity eWallet, they can choose their preferred local payment method to transfer funds. Then, players simply select the MiFinity option directly in the cashier for deposits and withdrawals when playing online.

Paul Kavanagh said: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

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ACMA Blocks Illegal Offshore Gambling and Affiliate Marketing Websites

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The ACMA has requested that Australian internet service providers (ISPs) block more illegal offshore gambling and affiliate marketing websites.

The sites include Casino Moons, Winnerama, Extra Vegas, Win Paradise, LegitGamblingSites and Gamblers Lab.

The ACMA investigated and found these services to be operating in breach of the Interactive Gambling Act 2001.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 568 illegal gambling and affiliate websites have been blocked.

Over 170 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Compliance Updates

Entain to Pay ÂŁ17M Penalty for Online and Retail Failures

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Entain, the global sports betting, gaming and interactive entertainment Group, has confirmed that it has agreed a regulatory settlement with the UK Gambling Commission (UKGC) in respect of alleged historical licensing breaches. The regulatory settlement amounts to £14m in respect of Entain’s digital business and £3m in respect of its retail business.

Entain has entered into the regulatory settlement with the UKGC in order to bring the matter to a close and avoid further costly and protracted legal proceedings. Entain accepts that certain legacy systems and processes supporting the operations of its British business during 2019 and 2020 were not in line with the evolving regulatory expectations of the UKGC in respect to aspects of social responsibility and anti-money laundering (AML) safeguards. However, the Group also notes the UKGC’s statement that it found no evidence whatsoever of criminal spend within Entain’s operations.

The issues raised by the Commission relate to the period between December 2019 and October 2020, which predates the many changes in the area of safer gambling and AML that Entain has introduced. For instance, in 2021 Entain launched its Advanced Responsibility and Care (ARC) programme which, using revolutionary AI technology, operates in real-time and is individually tailored for each customer. The initial trials of ARC in the UK have shown a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk and a 30% overall reduction in customers increasing their risk levels.

Furthermore, in May of this year, Entain was awarded the Advanced Safer Gambling Standard by GamCare, having evidenced the highest standards of player protection and social responsibility for its online and land-based gambling businesses in Great Britain.

As part of the settlement, Entain has also agreed to appoint a Board sponsor to oversee the implementation of any further improvements identified by the original 2020 compliance assessments and to undertake an independent audit of the relevant policies and procedures at a future date.

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